06/02/2026
“In a polarized sociopolitical climate, firms face heightened scrutiny for what they do and how they communicate it. This moment presents risk and opportunity. Mishandled messaging can create internal confusion and external doubt. Done well, messaging strengthens reputation, builds trust and reinforces principled leadership,” according to communications strategist Gina Rubel. She offers guidance on “Law Firm Messaging in a Politically Charged World” in this recent article for the Legal Marketing Association’s Strategies and Voices blog:
Not long ago, I spoke with a managing partner and a CMO of an Am Law firm that had achieved Mansfield Rule certification after a sustained, multi-year effort to broaden the leadership pipeline. Their clients, teams and recruits applauded the move, boosting morale and reinforcing the firm’s longsta...