Keep Big Sur Wild

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Keep Big Sur Wild

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Protecting the Coast

10/07/2026

🌿 SAVE THE DATE! 🌿 Monterey County Gives 2026 📅 November 12, 2026
We’re excited to announce that Keep Big Sur Wild (KBSW) has once again been selected to participate in Monterey County Gives! We are honored to be recognized and grateful for the opportunity to continue our work protecting the Big Sur coast.
🌊 Why Keep Big Sur Wild Matters
KBSW is the only nonprofit dedicated solely to protecting and defending the Big Sur Coast Land Use Plan (BSCLUP), educating the public about development threats, and ensuring that California’s most spectacular stretch of coastline remains wild, accessible, and affordable for generations to come.
No government agency or other nonprofit maintains a dedicated, organized presence specifically focused on defending the BSCLUP. We fill a critical gap that would otherwise go unfilled.
Your support helps preserve the unique character, natural beauty, and irreplaceable landscape of Big Sur.
💚 Mark your calendar for November 12!
More information on how you can support Keep Big Sur Wild during Monterey County Gives will be coming soon.
Together, we can keep Big Sur wild!

Photo Credit: K Ward

09/24/2026

The Big Sur Land Use Advisory Committee (LUAC) asked for a continuance for the proposed plans for Rocky Point restaurant yesterday. There will be another meeting in December to see if any potential changes were made to the overall project by the developers after receiving recommendations from the LUAC, public comments and numerous letters. We think it will come down to the policy in the Land Use Plan and how the County defines “rustic character.” Policy 5.4.3 E.3. Commercial development shall carry out the rustic character of Big Sur both in size, scale, activities and design. Whether you are for or against this modern architectural design in Big Sur, thank you for engaging in the process and caring deeply about this amazing coastline.

09/20/2026

LUAC Meeting Location Change

The location of Tuesday’s Land Use Advisory Committee meeting to discuss proposed development of Rocky Point has been moved from the Big Sur Station to the Big Sur Lodge Conference Room at Pfeiffer State Park. The meeting starts at 10:15am and public feedback is welcome and encouraged.

09/16/2026

Please Protect Big Sur’s Character

The proposed new design for Rocky Point is scheduled for discussion at 10:15am on September 22, 2026, during the Big Sur Land Use Advisory Committee (LUAC) meeting at Big Sur Lodge Conference Room in Pfeiffer State Park.
We are asking the LUAC and the County to carefully evaluate the project under the Big Sur Land Use Plan (LUP) rather than relying solely on the claim that it fits within the footprint of the former establishment.

The main philosophy and basic goal of the LUP states: “To preserve for posterity the incomparable beauty of the Big Sur country, its special culture and natural resources, its landforms and seascapes and inspirational vistas. To this end, all development must harmonize with and be subordinate to the wild character of the land.”

Does this type of building belong in Big Sur and the critical viewshed? We don’t believe this proposed development “harmonizes” with the wild and natural character of the land or the rural character of Big Sur.

Please attend the LUAC meeting in the Big Sur Lodge Conference Room at Pfeiffer State Park or write your concerns to Mr. Price who is the County Planner for the development project at [email protected]

08/26/2026

The Timber Fire continues to grow. It is making runs in the backcountry and has grown to over 16,000 acres. The first video is a time lapse from the Chews Ridge lookout of the moon setting into fire. We are in for a long incident and hoping for early rains and no big offshore wind events. Unfortunately, this is not over.

08/21/2026

At the request of the individual who recorded it, we have removed the video of the start of the Timber Fire.

The post generated hundreds of reactions and comments showing the opinions and frustrations of those who care for Big Sur and those that were personally impacted.

Big Sur’s beauty has been showcased on social media, attracting millions of visitors per year, exposing once pristine uncrowded locations and pushing them well over their intended carrying capacity. Especially in these high fire prone areas. And while many come to admire and enjoy nature, sometimes the unintended consequence is destroying these unique special places that go viral on Instagram and TikTok. This area where fire started averaged a dozen campers on weekends for decades and this summer exploded in popularity with hundreds of people camping all over the ridge top with unpermitted camp stoves and illegal fires. And with the lack of Federal resources to monitor bad behavior this is the result.

Frustration has been growing among the people who call Big Sur home, for so much has been lost by careless actions. The Timber Fire brought that frustration into focus.

Big Sur is fragile and its beauty is breathtaking for those who pass through and those who reside. But the rate at which Big Sur has grown in popularity, as have the number of visitors is not sustainable. The result is the destruction of the wilderness and wildlife that we are all trying so hard to protect.

Photo: Ray Sanborn

08/20/2026

Even as Big Sur is in the midst of yet another disaster she always shows her beauty. Thank you to the amazing helicopter pilots and flight crew working hard everyday!

08/13/2026

Our small community is so awesome and full of so many capable, hardcore mountain survivors. We are so grateful for Big Sur Fire and all the outside fire crews for coming here to support us. Much respect!
If you would like to donate, please do so at:
www.bigsurfire.org/donate

08/01/2026

Big Sur is getting trashed.

Many of us have been picking up litter along Highway 1 for decades. This summer is the worst we’ve ever seen.

Trash left in roadside turnouts—including cigarette butts—doesn’t just disappear. Winter rains wash it into creeks, the ocean, and ultimately the Monterey Bay National Marine Sanctuary.

If you visit Big Sur, you can help. Pack out everything you bring in, pick up a few pieces of litter if you see them, and leave this special place better than you found it.

Every small act makes a difference. Leave No Trace.

07/26/2026

Point Lobos is out of control and just gets worse week after week! Reminder to local leaders and agencies that this is an active HIGHWAY being impacted and not some country road. There have been numerous vehicle accidents in this area over the past couple years and it’s just a matter of time before pedestrians are involved. Solutions are needed now!

Address

Big Sur, CA

Website

https://www.keepbigsurwild.org/

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