03/12/2026
Many of you saw the video we posted earlier this week.
It’s now been viewed nearly 2 million times, and the response has been overwhelming.
Some people were shocked.
Some were angry.
Many shared stories of collisions they’ve experienced themselves.
The reality is that collisions like this happen every season, and many of them are preventable.
That’s why the Snow Angel Foundation promotes a simple message:
Ski & Ride R.A.D.
Ready — ski and ride in control
Alert — stay aware of your surroundings
Distance — give others space to react safely
If more riders followed these three principles, the mountain would be safer for everyone.
So today we’re inviting you to help us spread that message.
We’ve launched a campaign called March RADness, where riders everywhere can help promote responsible riding and support mountain safety education.
If this video struck a nerve for you, we invite you to join us.
👉 Link in bio
Let’s help ensure more people Ride Another Day.