More Animal Than Human is a consulting practice and publisher of original media at the intersection of sports and the environment. Our writing and research stitches together insight from wildlife conservation, biology and ecology, for application in competitive sports. Athletes, fans, and the sports business community are learning from our bioinspired insights and supporting environmental communi
ties in return. At MATH, we won’t stop publishing until we produce the most read science and nature articles on the web. By drawing parallels to current topics in team and professional sports, we maximize exposure and interest in our writing and research, while building sports brands and widespread support for environmental issues. Sports journalists, fans, athletes and management seek us out to build knowledge on the biology and ecology of sports, enjoying insights that help predict outcomes in competitive sports. While assisting athletes, coaches, and management in applying lessons from wildlife behavior to their athletic pursuits with our original work, our team also crafts conservation-themed sports media that motivates conservation action. The professional athletic community is benefitting from wildlife behavior interpretations, and it is our intention to return the favor to wildlife through our Campaign for Natural Sportsmanship. The Wild Sport blog offers a sample of some of our proprietary research and secondary reviews, where experts in wildlife conservation, biology and ecology come together with sports management, journalists, and fans to observe lessons from wildlife behavior for use in competitive athletics
