Pure Charity

Pure Charity We provide technology and strategy to help world-changing nonprofits fulfill their mission.

The State of Good report for May 5thhttps://go.purecharity.com/state-of-good-may-4-2026/In this week's report:Economic p...
05/05/2026

The State of Good report for May 5th

https://go.purecharity.com/state-of-good-may-4-2026/

In this week's report:

Economic pressures dominated AFP Icon conference — yet donor data tells completely different story

22.1% of nonprofits name fundraising as their #1 challenge — but the real issue is strategy, not capacity

IRS Form 990 overhaul officially begins — transparency requirements could reshape donor relations

Recurring donors think like mission partners, not occasional supporters — new research reveals mindset shift

Inflation-adjusted asks aren't happening — organizations leaving money on the table

Monthly giving programs offer recession-proof revenue while peers struggle with volatility

In this week's State of Good report for April 20th:Evidence-based funders actually give emotionally - and what this mean...
04/20/2026

In this week's State of Good report for April 20th:

Evidence-based funders actually give emotionally - and what this means for your grant proposals

Under-asking costs real dollars - why cautious fundraising is leaving money on the table

The $84 trillion wealth transfer is bypassing nonprofits - but the next generation is different

Five donor generosity profiles revealed - and why demographics don't predict giving motivation

Why collaborative fundraising raised $16.7M in 24 hours when individual efforts failed

The "asking audit" that reveals if you're soliciting donors enough times per year

https://go.purecharity.com/state-of-good-april-20-2026/

State of Good Report for April 13thIn this week's report:Why trust scores remain high but donor participation keeps drop...
04/13/2026

State of Good Report for April 13th

In this week's report:

Why trust scores remain high but donor participation keeps dropping and what successful fundraisers do instead

5 generosity profiles that explain why your one-size-fits-all appeals aren't working anymore

How economic downturns actually increase certain types of giving (counterintuitive but true)

Why Christian women donors represent an under-engaged powerhouse segment in 2026

Charity Navigator's rating system overhaul

The psychology behind matching gift campaigns and why fake urgency destroys trust forever

https://go.purecharity.com/state-of-good-april-13-2026/

In this week's State of Good Report report for April 6th:DAF donors are becoming more strategic about when they deploy a...
04/06/2026

In this week's State of Good Report report for April 6th:

DAF donors are becoming more strategic about when they deploy assets versus direct giving and what this means for your cultivation strategy

Stanford research reveals the mega-gift era is ending - why building your small-donor base isn't optional anymore

Organizations showing clear financial transparency see 53% higher donor retention - the exact tactics that build trust

Time-bound campaigns are evolving - why a 48-hour format is capturing more donors than traditional 24-hour pushes

The new tax landscape creates unique advantages for DAF holders - how to train your team on these opportunities

Why uncertainty breeds hesitation while clarity builds confidence - the psychology behind donor decision-making

https://go.purecharity.com/state-of-good-april-6-2026/

In this week's State of Good report for March 30, 2026AI can transform donor relationships but without ethical framework...
03/30/2026

In this week's State of Good report for March 30, 2026

AI can transform donor relationships but without ethical frameworks, there is risk to the trust that makes giving possible

Mid-level donors ($500-$5,000) represent both current stability and future major gift potential yet most organizations under-invest in this segment

Social proof increases donations by 30%

Risk management is now a fundraising essential

The 'fewer donors, more dollars' trend continues but orgs are finding opportunity by retaining one mid-level donor equals acquiring 10-20 new small donors

Plus: The surprising story of how a Texas food bank's 40% retention increase came from analyzing data to find overlooked supporters

https://go.purecharity.com/state-of-good-march-30-2026/

State of Good Report for March 23, 2026[NOW IN PODCAST FORMAT]In this week's report:Board failures fuel fundraiser burno...
03/23/2026

State of Good Report for March 23, 2026

[NOW IN PODCAST FORMAT]

In this week's report:

Board failures fuel fundraiser burnout

Women donors increase gifts by 35%

AI-driven matching boosts conversions 42%

Gift bunching maintains 87% of revenue

Trust beats wealth in legacy giving

Gen Z demands authentic partnership

Plus: Plus how Cornell's volunteer champions shattered Giving Day records by mobilizing peer influence instead of slick marketing tactics

https://go.purecharity.com/state-of-good-march-23-2026/

We’ve expanded our weekly State of Good report into a podcast to make it easier to follow along. Connect & Listen at htt...
03/18/2026

We’ve expanded our weekly State of Good report into a podcast to make it easier to follow along.

Connect & Listen at https://go.purecharity.com/state-of-good/

About:

This is your weekly intelligence brief for nonprofit leaders and fundraisers. Each episode cuts through the noise to deliver what actually matters: how donors are thinking about giving right now, what’s shifting in the sector, and the psychology behind generosity.

Data-driven insights you can use immediately, in about 10 minutes, once a week.

Subscribe anywhere you listen to podcasts.

We’ve expanded our weekly State of Good Podcast into a podcast.This is your weekly intelligence brief for nonprofit lead...
03/18/2026

We’ve expanded our weekly State of Good Podcast into a podcast.

This is your weekly intelligence brief for nonprofit leaders and fundraisers. Each episode cuts through the noise to deliver what actually matters: how donors are thinking about giving right now, what’s shifting in the sector, and the psychology behind generosity.

Data-driven insights you can use immediately, in about 10 minutes, once a week.

Subscribe anywhere you listen to podcasts.

In this week's State of Good report for March 16th:33% of nonprofits report federal funding cuts affecting operations66%...
03/16/2026

In this week's State of Good report for March 16th:

33% of nonprofits report federal funding cuts affecting operations

66% of organizations depend on government funding sources

New 0.5% AGI floor changes tax benefits for mid-level donors

Foundations actively considering increased payout rates for 2026

Women donors seek deeper engagement and collaborative giving opportunities

AI revolution creates new funding priorities for tech-focused philanthropy

Plus: How a Florida waitress served 270,000 meals from her home kitchen and what it teaches us about grassroots generosity.

https://go.purecharity.com/state-of-good-march-16-2026/

State of Good Report for March 9thhttps://go.purecharity.com/state-of-good-march-9-2026/In this week's report:Only 18.1%...
03/09/2026

State of Good Report for March 9th

https://go.purecharity.com/state-of-good-march-9-2026/

In this week's report:

Only 18.1% of donors return year-over-year, budget for 82% attrition

Peer-to-peer programs grow but only 0.4% convert to recurring gifts

Combined Federal Campaign shuts down after 60+ years

UMass Amherst hits $600M goal with purpose-driven messaging

2026 tax rules reshape major giving strategies

Federal funding cuts create emergency funding gaps nationwide

Plus: Why donors who feel community belonging have 3x higher lifetime value and how to build it.

Address

210 North Walton Boulevard, Ste. 27
Bentonville, AR
72712

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18558559594

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