The Conservation Alliance

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The Conservation Alliance

We harness the power of businesses to protect North America's wild places and outdoor spaces.
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06/23/2026

these two have a lot to say 🌵🌵

Wyld Prickly Pear gummies are a limited-time drop — and a portion of every sale goes straight to The Conservation Alliance to protect the public lands we all call home.

Don’t miss out. (The cacti will know).

Nothing for sale. For use only by adults 21+. Keep out of reach of children.

06/18/2026

Good news for public lands.

This week, the Senate Energy and Natural Resources Committee advanced bipartisan legislation to reauthorize the Legacy Restoration Fund, an important program that helps maintain the trails, campgrounds, and recreation infrastructure people rely on across our public lands and parks.

The momentum follows a recent bipartisan House hearing on reauthorization and reflects growing support for continued investment in the places that power outdoor recreation and support businesses communities across the country.

We're encouraged to see leaders on both sides of the aisle working together to move this effort forward and will continue advocating for a long-term, bipartisan solution that keeps public lands and recreation accessible into the future.

Angus King
Steve Daines
Rep. Bruce Westerman
Congressman Jared Huffman
Senator Martin Heinrich

06/16/2026

That's a wrap on GOA!

A highlight of the week was celebrating Mountain Sports Flagstaff and GRAYL , recipients of the inaugural Conservation Champion Awards at the 2026 Grassroots Outdoor Specialty Awards.

We also had the chance to connect with more than 80 outdoor industry leaders, retailers, and over 50 of our own member companies. We were reminded just how many people across the outdoor industry care deeply about conservation and want to be part of the solution.

We're heading home feeling grateful for this community, excited about what's ahead, and looking forward to continuing these conversations.

Thanks to everyone who took the time to connect with us.

06/09/2026

The Roadless Rule is facing an urgent and unexpected legislative attack right now.

For more than 20 years, the Roadless Rule has helped safeguard some of our nation's most important forest landscapes. These lands support wildlife, clean water, outdoor recreation, and the businesses and communities that depend on them.

The outdoor industry has always been a powerful voice for conservation, now is the time to use it.

Call your senators today and urge them to oppose efforts to repeal the Roadless Rule: http://senate.gov/senators/senators-contact.htm

06/08/2026

Today marks the 120th anniversary of the Antiquities Act, a law that has shaped the conservation of public lands for more than a century.

Since 1906, presidents have used the Antiquities Act to protect places of great cultural, economic, and natural significance. Many of the landscapes we know and love today first received federal protection through this law.

While national monuments are often discussed in terms of conservation, they also play an important role in supporting local communities. A recent study from Headwaters Economics found that Western counties with protected public lands, like national monuments, are projected to be more successful at attracting fast-growing economic sectors and as a result are expected to grow more quickly, on average, than counties without protected public lands.

The findings reinforce what many communities already know: protecting special places and supporting economic opportunity are not competing goals.

Read the study here: https://headwaterseconomics.org/public-lands/economic-performance-national-monuments/

06/04/2026

What happens when outdoor industry leaders come together to talk about protecting the places that make our businesses possible?

At Outside Festival, the TCA crew joined Penn Newhard of and J.J. Huggins of for a conversation on why business voices matter in conservation.

From advocacy to collaboration, the discussion highlighted the unique role companies can play in protecting public lands and waters for future generations.

Thanks to everyone who pulled up a seat and joined the conversation.

06/02/2026

Meet MJ Carroll, this month's Employee Spotlight.

At The Conservation Alliance, we're fortunate to work with people who don't just care about conservation, they actively show up for it.

Over the past year, MJ has been an incredible partner through , helping strengthen the connection between community, conservation, and the outdoor industry. Whether supporting advocacy efforts, bringing people together through events, or finding creative ways to engage outdoor enthusiasts around conservation, she consistently leads with passion, purpose, and generosity.

One of the things we admire most about MJ is her belief that outdoor brands have a responsibility to help protect the places that make our industry and outdoor lifestyles possible. Through her partnership, leadership, and commitment to conservation, she has become an invaluable member of the TCA community.

Thank you, MJ, for all you do to help protect public lands and waters. We're lucky to have you as part of The Conservation Alliance!

05/12/2026

Today, TCA is speaking out against the rescission of the BLM Public Lands Rule and reaffirming the importance of protecting America’s public lands.

“The 245 million acres of land overseen by the Bureau of Land Management provide critical spaces for wildlife habitat, outdoor recreation, and tribally significant cultural sites and resources.

The Conservation Alliance and more than 100 of our member companies supported the creation of a strong BLM Public Lands Rule that put conservation and recreation on equal footing with other uses and recognized the critical economic value of protected public lands.

The rescission of this rule is a major setback for conservation and for the economies, businesses, employees, and communities that depend on healthy public lands.” - Paul Hendricks, Executive Director

05/05/2026

Good news, coming from across the country these last few months.

From North Carolina to Washington State, these wins show what’s possible when communities, Tribes, and partners come together to protect and restore the places we all depend on.

Whether it’s expanding access to nature, restoring rivers, or reconnecting critical habitat, communities are coming together to conserve outdoor places that matter to all of us.

04/29/2026

Over the past 30 years, Wild Salmon Center has worked with partners including The Conservation Alliance to protect Pacific salmon strongholds—wild rivers where salmon still thrive.

Strongholds are some of the most naturally rich and abundant places left on Earth. They teem with wildlife and are essential for outdoor recreation.

With The Conservation Alliance, Wild Salmon Center has protected hundreds of thousands of acres around strongholds in Oregon’s Coastal Rainforest, prevented a 700-foot-tall dam on Alaska’s Susitna River, and kept millions of acres of prime Alaskan backcountry open and accessible to all. So far, Wild Salmon Center has protected 35+ million acres, prioritized wild fish protections on 89 rivers, and founded or co-led 15 conservation coalitions.

Now it's your turn. Join Wild Salmon Center to complete protection of the 20 greatest strongholds, to keep these places running wild for future generations. Take the pledge at RunningWild.org (http://runningwild.org/)

To inspire the stronghold movement, Wild Salmon Center brings strongholds to you via Running Wild: Return to the River, an immersive, 3D giant screen film narrated by Liam Neeson. Running Wild spotlights the vital role of wild Pacific salmon for our planet—and the people working to protect them. Opening in select theaters this spring. Check RunningWild.org for more.

Address

2843 NW Lolo Drive
Bend, OR
97703

Website

http://www.conservationalliance.com/

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