The Conservation Alliance

The Conservation Alliance We harness the power of businesses to protect North America's wild places and outdoor spaces.
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Today, TCA is speaking out against the rescission of the BLM Public Lands Rule and reaffirming the importance of protect...
05/12/2026

Today, TCA is speaking out against the rescission of the BLM Public Lands Rule and reaffirming the importance of protecting America’s public lands.

“The 245 million acres of land overseen by the Bureau of Land Management provide critical spaces for wildlife habitat, outdoor recreation, and tribally significant cultural sites and resources.

The Conservation Alliance and more than 100 of our member companies supported the creation of a strong BLM Public Lands Rule that put conservation and recreation on equal footing with other uses and recognized the critical economic value of protected public lands.

The rescission of this rule is a major setback for conservation and for the economies, businesses, employees, and communities that depend on healthy public lands.” - Paul Hendricks, Executive Director

Good news, coming from across the country these last few months.From North Carolina to Washington State, these wins show...
05/05/2026

Good news, coming from across the country these last few months.

From North Carolina to Washington State, these wins show what’s possible when communities, Tribes, and partners come together to protect and restore the places we all depend on.

Whether it’s expanding access to nature, restoring rivers, or reconnecting critical habitat, communities are coming together to conserve outdoor places that matter to all of us.

04/29/2026

Over the past 30 years, Wild Salmon Center has worked with partners including The Conservation Alliance to protect Pacific salmon strongholds—wild rivers where salmon still thrive.

Strongholds are some of the most naturally rich and abundant places left on Earth. They teem with wildlife and are essential for outdoor recreation.

With The Conservation Alliance, Wild Salmon Center has protected hundreds of thousands of acres around strongholds in Oregon’s Coastal Rainforest, prevented a 700-foot-tall dam on Alaska’s Susitna River, and kept millions of acres of prime Alaskan backcountry open and accessible to all. So far, Wild Salmon Center has protected 35+ million acres, prioritized wild fish protections on 89 rivers, and founded or co-led 15 conservation coalitions.

Now it's your turn. Join Wild Salmon Center to complete protection of the 20 greatest strongholds, to keep these places running wild for future generations. Take the pledge at RunningWild.org (http://runningwild.org/)

To inspire the stronghold movement, Wild Salmon Center brings strongholds to you via Running Wild: Return to the River, an immersive, 3D giant screen film narrated by Liam Neeson. Running Wild spotlights the vital role of wild Pacific salmon for our planet—and the people working to protect them. Opening in select theaters this spring. Check RunningWild.org for more.

There’s still time to shop brands that make a difference.From April 19–25, turns everyday purchases into support for c...
04/24/2026

There’s still time to shop brands that make a difference.

From April 19–25, turns everyday purchases into support for conservation. Participating brands are donating a portion of online sales to protect the lands and waters we all depend on.

A huge shout out to the brands who joined! We’re lucky to be part of such a proactive and impactful community showing up for conservation when it matters most.

TCA is growing. We’re excited to welcome a new group of member companies to the community.From legacy outdoor brands to ...
04/24/2026

TCA is growing. We’re excited to welcome a new group of member companies to the community.

From legacy outdoor brands to innovative gear makers and purpose-driven adventure companies, these businesses are stepping up to support conservation and protect the places we all depend on.

Please join us in welcoming:
: A global leader in outdoor footwear, helping more people get outside with performance-driven design and a long-standing commitment to protecting the trails and landscapes we love.

: Designing innovative, bear-resistant food storage canisters trusted by backpackers, thru-hikers, and outdoor adventurers across North America.

: An outdoor-minded brand and community empowering fathers to explore with their children, build meaningful connections, and raise the next generation of outdoor stewards.

: Creating transformational, custom-built trail running and wildlife travel that champions the protection of wild places and uplifts local communities through intentional exploration.

: An outdoor brand for those who adventure with purpose, designing thoughtfully and giving back more than they take.

We’re grateful to have these companies join our growing network of businesses using their platforms, products, and voices to protect public lands and waters across North America.
Welcome to TCA

We're stoked to announce the keynote speakers joining us at the 2026 Conservation Alliance Summit next Fall.We’re bringi...
04/23/2026

We're stoked to announce the keynote speakers joining us at the 2026 Conservation Alliance Summit next Fall.

We’re bringing together leaders across storytelling, conservation, and advocacy to explore how businesses can show up in this moment to protect the lands and waters we all depend on.

Kate Williams, CEO of , brings a powerful perspective on leadership and resilience. Through storytelling rooted in personal experience, she challenges business leaders to stay committed to creating lasting environmental impact, even when the path forward is not easy.

is an award-winning photographer, filmmaker, and writer who has spent over two decades documenting the natural world. His work with National Geographic, Smithsonian, and others has taken him to more than 75 countries, and his storytelling continues to inspire action around conservation.

is a Yurok Tribe member, attorney, and founder of . She is a leading voice in Indigenous-led conservation and played a key role in the historic Klamath Dam removal. Her work centers on protecting tribal sovereignty and restoring rivers for future generations.

We can’t wait to bring this group together November 9–11 at Devil’s Thumb Ranch.

04/22/2026

In the wise words of David Attenborough, “If people don’t understand it, they won’t protect it.”

Happy Earth Day. We’re proud to understand and protect the natural spaces we love not just today, but every day.

This Earth Day, we’re especially grateful for the people, places, and partnerships that have worked so diligently this year to protect the lands and waters we all depend on.

From April 19–25, you can make an impact. Now more than ever, protecting wild places takes all of us.During , participa...
04/20/2026

From April 19–25, you can make an impact. Now more than ever, protecting wild places takes all of us.

During , participating brands are donating 5% of online sales to support The Conservation Alliance and protect North America’s lands and waters at a critical moment.

It’s simple:
Shop your favorite outdoor brands
They give back 5%
Together, we protect the places we all love

For nearly four decades, this community has helped protect over 125 million acres and 5,000 river miles. This week is about continuing that impact and showing what’s possible when businesses and people show up together.

Participating brands:
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Join us in keeping it wild.

Businesses are speaking out.From Minnesota to across the country, the outdoor industry is united in opposition to the de...
04/16/2026

Businesses are speaking out.

From Minnesota to across the country, the outdoor industry is united in opposition to the decision to roll back protections for the Boundary Waters Canoe Area Wilderness.

The Boundary Waters supports local communities, Tribal rights, and a thriving outdoor recreation economy, and decisions like this set a dangerous precedent for public lands nationwide.

We’re proud to stand alongside partners and members using their voices to protect what matters.

The Conservation Alliance and the businesses we represent are extremely disappointed in the Senate’s vote to pass House ...
04/16/2026

The Conservation Alliance and the businesses we represent are extremely disappointed in the Senate’s vote to pass House Joint Resolution 140. Invoking an unprecedented use of the Congressional Review Act, this will overturn the 20-year mining ban in the Boundary Waters region.

The Boundary Waters are a quintessential example of how public lands protections and healthy outdoor economies are fundamentally linked. The outdoor recreation economy in northeastern Minnesota supports over 17,000 jobs and contributes more than $1 billion in annual sales. Sulfide-ore copper mining in the region will decimate local economies and put thousands of jobs at risk.

Sadly, American businesses, local communities, and Tribes will suffer from this decision. The Conservation Alliance will continue to work alongside our members, partners, and allies in Congress to fight to protect the lands and waters we all rely on.

We applaud the leadership of Senator Tina Smith and Senator Martin Heinrich on this issue, as well as Senator Amy Klobuchar, Senator Thom Tillis and U.S. Senator Susan Collins for championing the protection of this landsape.

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