SOAAR 5K & Music Festival

06/14/2026

Display, demo, sell … show off your talents and/or merch at our Youth Vendor Village! There is no cost for young people to participate. Let’s see what you’ve got! Message us for more info.

05/27/2026

05/19/2026

Something new this year… youth vendor village! ✨🌟🤩We are welcoming youth artists and entrepreneurs, creators and makers of all kinds to join us. Show off your creative endeavors and/or mini-business to the whole community! Youth “vendor” space is free. Message for more info or email [email protected]. 💫

05/16/2026

🩷Are you a vendor or artisan looking to make a difference?🩷
We’re inviting passionate makers, creators, and small business owners to join us at the 10th Annual SOAAR 5K & Recovery Rally — a milestone celebration supporting recovery services right here in Western Massachusetts. 💙
August 29, 2026 | The Fields at 60 State Street
This isn’t just a vendor opportunity — it’s a chance to stand alongside a community that shows up, fights hard, and lifts each other up. Ten years of hope. Ten years of healing. Ten years of recovery.
Be part of year 10.

🦋As a vendor, you’ll:
→ Reach a warm, engaged, and growing crowd
→ Showcase your craft at one of WMass’s most meaningful events
→ Stand proudly in support of local recovery services
🫶🏼Interested? DM us or click the link in bio to reserve your spot. Space is limited — don’t wait!

11/27/2025

Happy Thanksgiving to all! We are so thankful for all of you! 🦃🥧🍁

10/19/2025

We want to take this opportunity to thank sponsors and supporters of this year’s event one more time. In addition to the companies whose logos are below, we want to acknowledge the following:
Jim Henry Memorial Fund, Parker’s Portables, Mill Valley Splicing, BOAT, Belchertown PD…
We are ever so grateful. 🌸

10/17/2025

A big thank you to everyone who walked, ran, wandered, and played at this year’s event. ❤️

We are so grateful to our artisans, vendors, resource organizations… with big love for the Belchertown Police Department and Fluffy Flips for feeding us!

We love our amazing 5K committee, and are humbled by the participation year after year of the BHS Student Council. Shout out to Ms. Vaz, for making that happen!

And a special acknowledgment of Sean Gallagher, our emcee and jack of all trades…

We, at Honest Beginnings, feel incredibly blessed for the support of our community ❤️

We will see you all next year!

10/15/2025

Hampshire HOPE & DART had a great time at the SOAAR 5K & Recovery Rally on Saturday in Belchertown!