Downtown Baraboo

Downtown Baraboo Specialty Shopping - Unique Dining - Entertainment - Festivals & Events Downtown Baraboo Inc. Experience the Magic of Downtown Baraboo!
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is a non-profit group that consists of local business owners of Downtown Baraboo and surrounding Baraboo area. Downtown Baraboo is a vibrant city center in central Wisconsin with an unparalleled blend of attractions, art, dining and shopping. Our downtown is also home to Wisconsin's original Wine Walks (spring and winter), Fair on the Square (spring and fall), Christmas Light Parade, and more!

New year energy is in the air ✨This is your sign to slow down, grab lunch with your besties, and soak up an afternoon in...
12/29/2025

New year energy is in the air ✨
This is your sign to slow down, grab lunch with your besties, and soak up an afternoon in Downtown Baraboo.

Our locally owned restaurants serve up more than just great food. Every plate is made with love, care, and a whole lot of local flavor. Then linger a little longer. Coffee dates, cozy conversations, and unhurried moments with someone special are what this week is all about.

Before the calendar flips, make time for connection right here in Downtown Baraboo
📸 |Little Village Cafe

🎉✨ Ring in the New Year in Downtown Baraboo! ✨🎉New Year’s Eve and New Year’s Day are right around the corner, and there’...
12/27/2025

🎉✨ Ring in the New Year in Downtown Baraboo! ✨🎉

New Year’s Eve and New Year’s Day are right around the corner, and there’s no better way to celebrate than by supporting the amazing small businesses that make our community shine. From last-minute NYE finds to New Year’s Day treats, Downtown Baraboo has you covered!

The businesses listed below have shared their special New Year’s Eve and New Year’s Day hours to help you plan your visits.

Your support keeps our community thriving - cheers to a bright year ahead! 🥂

A Sense of Adventure
Open New Year's Eve 10am - 4pm
Closed New Year's Day

Amber Moon Floral & Gifts
Normal Hours New Year's Eve
Closed New Year's Day

Ardyth's Sew-N-Vac Shoppe
Closed New Year's Eve and New Year's Day

Baraboo Burger Company
Closed New Year's Eve and New Year's Day

Bekah Kate's (Kitchen, Kids and Home)
Open New Year's Eve 10am - 3pm
Open New Year's Day 10am - 6pm

Mama Mia Pizzeria Baraboo
Normal Hours New Year's Eve
Closed New Year's Day

Coffee Bean Connection
Open New Year's Eve 6am - 12pm
Closed New Year's Day

Corner Drug Hometown Pharmacy
Open New Year's Eve 8am - 12pm
Closed New Year's Day

Eye of the Beholder Baraboo
Normal Hours New Year's Eve
Closed New Year's Day

Helen's Daughters Studio
By appointment only

Jen's Alpine Cafe & Soup Kitchen
Closed New Year's Eve and New Year's Day

Johnny's Girl Boutique
Normal Hours New Year's Eve
Closed New Year's Day

Just Imagine Toys
Open New Year's Eve 10am - 6pm
Closed New Year's Day

Karmen Lindner Photography
NYE themed sessions available by appointment

Recycled Sally's Women and Kids
Open New Year's Eve until 3pm
Closed New Year's Day

Ringling House Bed & Breakfast
Normal Hours

Spa Serenity
Open New Year's Eve until 6pm
Closed New Year's Day

Spin Shack
Open New Year's Eve 10am - 2pm
Closed New Year's Day

Spirit Lake Trading Company
Closed New Year's Eve and New Year's Day

The Jeweler's Edge
Closed New Year's Eve and New Year's Day

The Relish Tray Bistro & Speakeasy
Open New Year's Eve 11am - 3pm
Closed New Year's Day

Village Booksmith
Normal Hours New Year's Eve
Closed New Year's Day

Wiscocktail
Open New Year's Eve 4pm - 1am
Closed New Year's Day

Home for the Holidays. Spend the day exploring Downtown Baraboo. Grab a cup of coffee at one of our favorite locally own...
12/27/2025

Home for the Holidays. Spend the day exploring Downtown Baraboo. Grab a cup of coffee at one of our favorite locally owned Coffee Shops and shop some after Christmas Deals at one of your favorite shops. Over 40 locally owned businesses around the courthouse square.

🎄 Christmas is over — now the REAL deals begin. 🎄🛍️ Clearance. 🔖 Closeouts. 💸 New markdowns hitting the shelves every d...
12/26/2025

🎄 Christmas is over — now the REAL deals begin. 🎄
🛍️ Clearance. 🔖 Closeouts. 💸 New markdowns hitting the shelves every day.
If you love a good bargain, this is your moment!

It’s the perfect time to head to Downtown Baraboo and make a day of it.
Stroll through your favorite shops 🛒, discover fresh markdowns, and snag those items you’ve been eyeing — all while supporting local businesses ❤️.

And when you’re done shopping? Skip the cooking and treat yourself to one of Downtown Baraboo’s amazing restaurants 🍽️. Cozy cafés, local favorites, comfort food, cocktails — whatever you’re craving, you’ll find it here.

✨ Check out some of the deals below from your favorite stores👇✨

🌺 RIVER Floral. Gift.— Remaining Christmas gifts 40% off
🐾 Ochsner Park Zoo— Limited‑supply ornaments
👗 Etcetera by BLH — All red‑lined holiday items 40% off
🏡 Countryside Refind — 50% off all remaining Christmas décor & gifts
🎁 Bekah Kate's (Kitchen, Kids and Home)— 40% off all Christmas items, 50% off all Christmas ornaments
💆 Spa Serenity — 40% off holiday boutique items (Dec 26–31),
60% off gingerbread decorations
🎼 Spin Shack — $1 and $2 tables
🪨 Spirit Lake Trading Company — 40% off Christmas décor

Come shop, eat, unwind, and enjoy the best part of the post‑holiday season right in the heart of Baraboo ✨

🎄✨ Wishing You A Merry Christmas & Happy Holidays ✨🎄Wishing our community, visitors, and local businesses a very Merry C...
12/25/2025

🎄✨ Wishing You A Merry Christmas & Happy Holidays ✨🎄

Wishing our community, visitors, and local businesses a very Merry Christmas and a warm, happy holiday season. We’re grateful for the support, kindness, and sense of togetherness that make Downtown Baraboo such a special place - especially this time of year.

Whether you’re celebrating with family and friends, enjoying a quiet holiday at home, or spending time in our community, we hope your days are filled with peace, joy, and meaningful moments.

From all of us at Downtown Baraboo, we wish you a safe, joyful holiday season and a wonderful end to the year. 🎁✨

💛 Thank You for Shopping Local 💛With only one more sleep ’til Christmas Day, we want to share our heartfelt gratitude wi...
12/24/2025

💛 Thank You for Shopping Local 💛

With only one more sleep ’til Christmas Day, we want to share our heartfelt gratitude with everyone who chooses to shop local in our beautiful downtown. Every time you visit a shop, share a post, bring a friend, or simply stop to say hello, you’re doing more than supporting a business—you’re helping keep our downtown vibrant, welcoming, and full of life.

Your support allows small shops to thrive, helps neighbors pursue their passions, and keeps our community uniquely Baraboo. It’s the kind of place where people know your name, where creativity fills every storefront, and where your dollars truly make a difference.

Thank you for believing in local. Thank you for showing up. And thank you for helping making Downtown Baraboo a place we’re all proud to call home.🏠

Here’s to community, connection, and a bright year ahead. 💛

In this season of giving, gift your children the greatest treasure of all: the love of learning! By reading to them ever...
12/23/2025

In this season of giving, gift your children the greatest treasure of all: the love of learning! By reading to them every day, you ignite a spark that will fuel their future success, foster a passion for language, and unlock a world of endless possibilities. Just ask this little one, who has already conquered our 1000 Books Before Kindergarten program! Congratulations to her and her adults; they will be able to add a few more books to their own library with the continued support of this program from Village Booksmith.

Welcome Home... Explore beautiful Downtown Baraboo this Holiday Season with the Kids. Stores open and ready to help you ...
12/23/2025

Welcome Home... Explore beautiful Downtown Baraboo this Holiday Season with the Kids. Stores open and ready to help you find the Perfect Gift for that last minute gift on your list or a few things for yourself.
❄️ Grab a Coffee
❄️ Shop
❄️ Grab Lunch
❄️ Shop
❄️ Grab an Afternoon Cocktail
❄️ Shop

The Spirit of Christmas is alive and well here in Downtown Baraboo . See you all Soon.

Unwrap the Magic of the Holiday Season in Downtown Baraboo Right here in Wisconsin's own Hallmark Town. It's going to be...
12/22/2025

Unwrap the Magic of the Holiday Season in Downtown Baraboo
Right here in Wisconsin's own Hallmark Town.

It's going to be a beautiful week for Last Minute Shopping or to just enjoy the Holiday Season in Downtown Baraboo .

❄️ Weather you are starting your Holiday Shopping or just putting the finishing touches on the Shops in Downtown Baraboo have the perfect gift for everyone on your list.
❄️ Over 40 Locally owned Shops, Restaurants & Lounges to explore

Unwrap the Magic of the Holiday Season in Downtown Baraboo. Right here in Wisconsin's own Hallmark Town. It's going to b...
12/21/2025

Unwrap the Magic of the Holiday Season in Downtown Baraboo.
Right here in Wisconsin's own Hallmark Town.
It's going to be a beautiful week for Last Minute Shopping or to just enjoy the Holiday Season in Downtown Baraboo .

Weather you are starting your Holiday Shopping or just putting the finishing touches on the Shops in Downtown Baraboo have the perfect gift for everyone on your list.

Over 40 Locally owned Shops, Restaurants & Lounges to explore
📸 | Karmen Lindner Photography

Welcoming Wanderin Wisconsin to Just Imagine Toys in Downtown Baraboo
12/20/2025

Welcoming Wanderin Wisconsin to Just Imagine Toys in Downtown Baraboo

Address

Baraboo, WI
53913

Telephone

+16084483490

Website

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Downtown Baraboo Inc. is a non profit group that consists of over 100 local business owners. Together, we work to promote the Downtown Baraboo Area as a place to shop, eat, and do business. We sponsor year round events including the Fair on the Square, Wine Walks, Beer Walk, Christmas Light Parade and other holiday events! Our organization has more than 30 locally owned specialty retail shops, antique shops and restaurants located downtown around the historic square. For more information visit our website: www.downtownbaraboo.com