09/23/2026
🧩 Still playing “content Tetris” at the eleventh hour of a proposal?
You know the drill: the writing runs long, the page count doesn’t budge, and suddenly you’re resizing graphics, cutting copy, and trying to make everything fit.
There’s a better way.
Join us for Design Like a Magazine Editor, part of our Art of Marketing: Back to Basics virtual series.
Drawing on her experience as a section editor, Kati Schoenwitz, CF APMP, Shipley BDC, Pursuit Strategy Manager at Burns & McDonnell, will share techniques from the world of print media that can help you rethink the way you approach proposals—from storyboarding and author assignments to editing and page design.
You’ll learn how to:
📝 Establish structure and narrative flow before writing begins
📖 Give authors clearer direction and expectations
✂️ Edit for clarity, consistency, and client-focused messaging
🎨 Use hierarchy, white space, imagery, and pacing more effectively
🧩 Make smarter content and design decisions earlier—so there’s less “Tetris” at the finish line
And these techniques aren’t just for proposals. You can apply them to qualifications packages, presentations, brochures, and other AEC marketing materials.
📅 October 13
⏰ 12:00–1:00 PM
💻 Virtual
Ready to create marketing materials people actually want to pick up and read? Register today: https://smpsmaryland.starchapter.com/meetinginfo.php?id=108&ts=1788624008