About Kick-It Powered by Alex’s Lemonade Stand Foundation:
Kick-It, formerly a program of Flashes of Hope, is a national charitable athletic campaign to raise money for much needed childhood cancer research. Kick-It partnered with Alex’s Lemonade Stand Foundation (ALSF) in 2017 in order to further the vision of a 10-year-old boy with cancer who wanted to help other kids like him. This partnership emerged from their similar beginnings as both charities were founded by children battling cancer. About Alex’s Lemonade Stand Foundation:
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $140 million toward fulfilling Alex’s dream of finding a cure, funding over 690 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.
