05/22/2026
🇺🇸 “We are humbled that Goodyear has taken this significant weekend to send this specific message of appreciation for our nation's fallen heroes and their families. Goodyear is establishing a precedent to reach millions with this important message.” ~ Honor and Remember Founder George Lutz
Goodyear to run “Honor and Remember” sidewall at Charlotte Motor Speedway: Since 2010, for one weekend each NASCAR season, Goodyear has changed the sidewall branding on its racing tires as a show of support for the United States military and fallen heroes. This being the 16th year of that program, the official tire supplier to NASCAR’s top three series worked with the “Honor and Remember” organization. The standard “Eagle” on the tires’ sidewall will be replaced by the Honor and Remember logo on all Cup Series, NASCAR O'Reilly Auto Parts Series, and Craftsman Truck Series tires at Charlotte Motor Speedway this week, as is part of the industry-wide effort known as “NASCAR Salutes.”
Honor and Remember is a national organization based in Virginia that has a mission to “perpetually recognize the sacrifice of America’s military fallen service members and their families.” The organization recognizes fallen military personnel from all wars or conflicts, and those from all branches of service. They do so primarily by dedicating the specially designed Honor and Remember flag, which is intended to fly continuously as a tangible and visible reminder to all Americans of the lives lost in defense of our national freedoms. – NASCAR First Alert