U.S. Non-Profit Alliance

05/20/2014

Millenials: It’s been said that they’re flaky, hard to find, and donate once (but rarely twice). But this age group is the second most likely to fundraise and volunteer for your organization, and the most likely to spread the word. So, it’s time to get in front of this group.

05/19/2014

05/15/2014

What is one of the top reasons for fundraising failure?
Thinking Your Organization Will Attract Support Simply Because It's a Good Cause...

Just because you have a good cause—one of thousands, really—doesn't mean money will wend its way to you.

Organizations must attract support the old-fashioned way—earn it.

Giving away money is something we all do reluctantly, and it's hardly an instinctive act. Nonetheless, people will support you if you present them with a challenging project that is consistent with their interests.

To succeed, you must explain exactly why you seek the funding, why your project is compelling, who will benefit, and why the money is needed now.

In other words, your needs—presented as opportunities—must be specific, people-oriented, and have a sense of urgency.

Keep in mind, always, that people give in order to get. They don't simply want to give away their money; they want to feel they're investing it and getting something in return.

05/14/2014

Two new not-for-profits have joined the Alliance - the Hartford Marathon Foundation and the historic Litchfield Road Race. Welcome!

05/12/2014

There are many fitness events in the U.S. that make donations to charity. Did you know that many of these events actually give only a tiny proportion of their revenue to charity. When possible - consider supporting fitness events that contribute at least 80% of their income to the chosen cause. That way your hard work with have the greatest impact on those in need!

05/05/2014

Poverty in America is pervasive... This map illustrates where...

05/02/2014

Website design for non-profits matters... Make sure your design reflects your overall communications effort across various platforms. If someone navigates from your page to your website, clicks from a banner ad or types your URL from their phone after seeing a poster, will they recognize it, or will they do a double take, wondering if they’re in the right place? This doesn’t mean you have to start from scratch rebuilding the site every year. Just making sure your home page image, headline and color scheme match your latest campaign will go a long way toward providing consistency.