Behind The Signs

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Behind The Signs Celebratng the people and their work Behind The Signs!
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10/21/2026

Monument, building and ADA signage on one bid. When another shop’s proposal goes out first, speed to market becomes the deciding factor.

Full episode on our channel.

https://hubs.la/Q04BvXdF0

10/21/2026

We caught up with Elaina Harmon from Roland DG at the ISA International Sign Expo to check out the brand-new TrueVIS VG4-540!

Featuring TR3 ink, a new dedicated red ink for an expanded color gamut, a redesigned take-up system for continuous unattended runs, and full on-demand touchscreen controls directly from the printer.

What do you think of the new VG4 series? Let us know in the comments!

10/21/2026

Liz’s background is accounting, so she knows what a pipeline report costs in time. This one ran on demand and was accurate.

Full episode on our channel.

https://hubs.la/Q04BvXBN0

10/20/2026

Hours of highlighting construction sets used to be part of the job. Joe and Liz saw a beta tool at ISA that flips that, and freed designers to actually design.

Full episode on our channel.

https://hubs.la/Q04BvWNp0

10/20/2026

Design in the sign world is experience: the job site, the customer’s customer, the space. That’s work no prompt can do.

Full episode on our channel.

https://hubs.la/Q04BvVJM0

10/19/2026

Every shop will have access to the same tools. What sets you apart is the people using them.

Full episode on our channel.

https://hubs.la/Q04BvVJF0

10/15/2026

ISA Expo recap!

Caught up with John on the show floor at the International Sign Association (ISA) Expo in Orlando! We're talking new tech, game-changing equipment, and where the industry is heading next.

What new technology or gear are you hoping to bring into your shop this year? Let us know in the comments!

Is AI a threat to your sign shop, or just another tool in the toolbox? Joe and Liz cut through the noise after their Sig...
10/01/2026

Is AI a threat to your sign shop, or just another tool in the toolbox? Joe and Liz cut through the noise after their Sign Builder Illustrated column "Me, Myself and AI" sparked strong reactions in the Behind The Signs community.

Watch the full episode here!

https://youtu.be/ycaOk4vYbh4

09/22/2026

Things that make you think!

09/15/2026

One of the (so many) great things about being involved in your local sign association is meeting the people Behind The Signs!

Thank you Mid-South Sign Association for your commitment to lifting us all up! ♥️🙏🏼

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