10/20/2026
Regulatory Roost: What Effective Testimony Can Look Like
Testifying before a public body doesn’t require a perfect speech. The most persuasive testimony is often personal, focused, and grounded in direct experience.
In this example, AFA Regional Director Keriellen Lohrman:
- Introduces herself and explains her relevant experience.
- Clearly states her position.
- Describes the real-world effects of the proposed policy.
- Offers an alternative approach centered on animal welfare.
- Remains respectful and concludes with a direct request.
Notice that she speaks naturally, uses concrete examples, and connects the proposal to the people, businesses, and animals it could affect. That authenticity can be more valuable than delivering a heavily scripted statement.
When preparing your own testimony, consider this simple structure: Who are you? What is your position? Why does it matter? What should policymakers do?