Texas State Florists' Association

Texas State Florists' Association Cultivating member success and a strong floral community for more than 110 years!

Let's solve one of the industry's biggest challenges — finding and keeping great people. Planting Seeds for Success: Bui...
06/01/2026

Let's solve one of the industry's biggest challenges — finding and keeping great people. Planting Seeds for Success: Building Relationships That Grow Your Workforce with presenter Cassie Sanders AIFD, CFD, NBCT, TMF connects the dots between the classroom and the shop floor. Learn how TSFA-certified students are prepared, where their skills shine and how to build the kind of relationships with floral educators that fill your open positions — now and down the road. You'll leave with success stories, real-world insight and an actionable plan in hand. There are just three days left to save! Register now for the Texas Floral Expo on June 19–21 in San Marcos. tsfa.org/expo

Floral education moves careers forward! Last week, J. Keith White AIFD, CFD, CEJ, led the Formative Design Objectives co...
05/29/2026

Floral education moves careers forward! Last week, J. Keith White AIFD, CFD, CEJ, led the Formative Design Objectives course — an intensive, hands-on experience designed specifically for artists preparing for the AIFD Professional Floral Design Evaluation. It was two days, five design categories and one room full of dedicated floral professionals ready to level up. Participants received individualized evaluations and direct feedback from one of the best in the industry. Congratulations to everyone who participated!
Are you ready to invest in your own skills? Visit the TSFA Events Calendar to explore upcoming educational opportunities and reserve your spot before classes fill up. P.S. Don’t miss this amazing instructor’s introduction of new floral trends at the Texas Floral Expo on June 19-21. https://members.tsfa.org/event-list

Color theory has never been this fun! Dress in bold, complementary or analogous colors — whatever makes you bloom. The C...
05/28/2026

Color theory has never been this fun! Dress in bold, complementary or analogous colors — whatever makes you bloom. The Color Pop Party at the Texas Floral Expo is your moment to trade the workshop for the dance floor – DJ and refreshments included. Think bold outfits, bursts of color, great music and even better company. Wear something fun, and bring the energy that is uniquely you. tsfa.org/expo

LAST CALL to lock in discounted housing for the Texas Floral Expo! The deadline to save on your hotel block is May 28, a...
05/26/2026

LAST CALL to lock in discounted housing for the Texas Floral Expo! The deadline to save on your hotel block is May 28, and rooms are going quickly. San Marcos is calling, June 19-21 is coming, and the only thing standing between you and the full Expo experience is hitting the link to save on housing. Book now and wake up steps away from everything that makes the Texas Floral Expo worth the trip. https://www.hilton.com/en/attend-my-event/texas-state-florists-association-2026/

Flowers have always said what words cannot. This Memorial Day, TSFA honors every life given in service — and the familie...
05/23/2026

Flowers have always said what words cannot. This Memorial Day, TSFA honors every life given in service — and the families who carry that loss forward. From wreaths at national cemeteries to a single stem placed at a grave, what floral professionals do matters far beyond the bloom. Together, we remember those who were lost in service and take a collective moment to reflect on Memorial Day.

What’s the state of the floral industry? Attend one of the most anticipated sessions of the 2026 Texas Floral Expo as So...
05/22/2026

What’s the state of the floral industry? Attend one of the most anticipated sessions of the 2026 Texas Floral Expo as Society of American Florists Executive Director Kate Penn presents State of the Floral Industry: Trends, Challenges and Shared Opportunities. This session is backed by research and national data to help you unpack what's driving sales trends, holiday performance, staffing challenges and consumer demand changes across retail, wholesale and production. Plus, you’ll hear from a live panel of industry insiders who will share what they're seeing on the ground — and where the opportunities are. Register for the Texas Floral Expo before early bird pricing ends and leave with a supply-chain-wide view of what's next. Underwritten by the Texas Department of Agriculture. tsfa.org/expo

This whimsical stag from Accent Decor, Inc. didn't come to play — he came to learn. Register before June 5 to lock in ea...
05/21/2026

This whimsical stag from Accent Decor, Inc. didn't come to play — he came to learn. Register before June 5 to lock in early bird pricing and secure your housing before May 28 to enjoy discounted rates for the Texas Floral Expo. Accent Decor has always understood what makes floristry thrive — and this summer, that means underwriting educational programs at the Texas Floral Expo. Their support opens doors for florists across Texas to learn, grow and create. 📍San Marcos, TX | June 19-21. Register now! tsfa.org/expo

The wins feel bigger when they're celebrated together. The challenges feel smaller when the right people are in your cor...
05/20/2026

The wins feel bigger when they're celebrated together. The challenges feel smaller when the right people are in your corner. TSFA exists because this industry is better when its people are connected — and that has never been more true than right now.

Do you think you know this Texas Floral Expo talent? 👀Drop your guess in the comments. The Texas Floral Expo returns Jun...
05/18/2026

Do you think you know this Texas Floral Expo talent? 👀Drop your guess in the comments. The Texas Floral Expo returns June 19–21 in San Marcos — and you don't want to miss what's coming next. Early bird pricing is just $399 for members — but only through June 5, and the housing discount expires on May 28. Lock in your spot now before the savings are gone. tsfa.org/expo

Learn how to design sympathy work that lasts — in meaning and profitability. Rebecca Sullivan AIFD, CFD, TMF brings her ...
05/15/2026

Learn how to design sympathy work that lasts — in meaning and profitability. Rebecca Sullivan AIFD, CFD, TMF brings her session Design With Heart, Build With Intent to the Texas Floral Expo in San Marcos (June 19–21). Explore sympathy floral techniques rooted in symbolism and longevity — and discover how smarter design choices can scale your bottom line without sacrificing artistry. Early bird pricing won’t last — secure your spot today! tsfa.org/expo

Address

Austin, TX
78729

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+15125280806

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