Texas State Florists' Association

09/08/2026

Are you registered? The Texas Floral Showcase on Sept. 24 in Waco offers:
* One hands-on workshop with three fall holiday designs!
*Expert instruction and marketing tips from Ann Jordan, AAF, AIFD, CFD, MMFD.
*A product gallery featuring flowers and floral supplies.
Dinner among floral friends.
*A design presentation featuring three timely trends and styles your customers will be seeking this holiday season.
Register now: https://www.tsfa.org/regional-events/

09/04/2026

Attend the Intermediate Sympathy Design Class on Oct. 17! Sympathy tributes often provide a final, cherished memory for families. This class will enhance your creativity, expand your design options and provide you with tips to help strengthen mechanics and add stability to casket sprays, standing sprays and celebration-of-life arrangements. Seats are limited. Register today. https://members.tsfa.org/ap/Events/Register/wZFaj7xCeCxCw

09/03/2026

Texas heat has no plans to break on schedule, but a worktable doesn’t have to wait for cooler temps. This urn arrangement leans into blue hydrangea, deep red dahlias, plum ranunculus and citrus-orange lilies, the kind of palette that ushers in cooler days before they arrive. What’s the first flower choice that signals fall on your worktable, even if in the middle of a 100-degree week? Drop it in the comments below.

09/02/2026

TSFA members inspire. Every workshop, every mentorship, every trick shared behind the scenes creates a confidence that can’t be bought. That’s what makes this community unmatched — not the technique alone but the people willing to pass it on. There’s so much gratitude today for every designer who shows up for someone else.

09/01/2026

Sept. 24 is just days away! Register now for a workshop built around the busiest stretch of the year! The Texas Floral Showcase in Waco pairs a three-hour hands-on workshop with a design presentation aimed at boosting fourth-quarter sales, so your holiday rush can begin with a plan instead of a scramble. Ann Jordan, AAF, AIFD, CFD, MMFD, brings decades of award-winning design experience straight to the worktable, guiding you through the techniques of three finished holiday designs and leading a dinner presentation that could reshape Q4 sales. Seats are limited. Reserve yours today. https://www.tsfa.org/regional-events/

08/31/2026

Congratulations to every designer who spent last Wednesday and Thursday building bridal skills that carry straight into the wedding season. The Wedding Bouquet and Flowers to Wear workshop covered a spiral hand-tied technique, a bespoke bouquet transformation and the mechanics behind a classic cascade, then moved into a full day of flowers to wear designed to pair with those bouquets. Susan Piland AIFD, CFD, TMF, and Cheryl Vaughan CFD, PFCI, TMFA brought their signature mix of sharp technique and fun to the class. Watch the event calendar for the next hands-on opportunity! https://members.tsfa.org/event-list

08/28/2026

J. Keith White AIFD, CFD, CEJ, presented American Floral Trends® 2027 & 2028 and two hands-on workshops during the 2026 Fun 'N Sun Convention in Pasadena. TSFA was honored to sponsor White’s workshops and provide trend cards for his session, highlighting a collection that got its first audience right here in Texas. Read a recap from Thursd:

Explore 'American Floral Trends® 2027 & 2028' presented by J. Keith White at Fun ’N Sun.

08/27/2026

Congratulations to TSFA's newly elected board members, who begin their term of office on Sept. 1.

President — Marisa Guerrero, AIFD, CFD, TMF
Second Vice President — Amy Neugebauer, AIFD, CFD, PFCI, TMFA
Retail Director — G. Alan Masters, AIFD, CFD, PFCI

A heartfelt thank you to outgoing board members Grower Director Jimmy Klepac and Retail Director Brandy Ferrer, AIFD, CFD, TMF, for their years of service.

Thank you to everyone who participated in this election. Read more: https://members.tsfa.org/news/Details/texas-state-florists-association-announces-2026-election-results-340531

08/26/2026

Log in to the TSFA Info Hub and learn on a schedule that actually works for a busy floral professional! Inside, you'll find instructional videos like the virtual learning series with Tim Farrell AIFD exploring PROPORTION, downloadable tools and educational content created specifically for Texas florists. Make the most of your valuable membership and see what’s available for you! https://members.tsfa.org/MIC/Login

08/24/2026

Holiday design season starts here — Texas Floral Showcase in Waco! Register now for a 3-hour hands-on workshop with three take-home designs for the fall holidays. Don’t miss the design presentation with invaluable tips to boost fourth-quarter sales, product gallery and dinner among friends. Ann Jordan, AAF, AIFD, CFD, MMFD, leads the day with decades of award-winning work as a designer and instructor. Seats won’t last. Register today! https://www.tsfa.org/regional-events/ Texas Floral Showcase