Texas Travel Alliance

Texas Travel Alliance Texas Travel Alliance's mission is to improve the quality of life in Texas by strengthening travel. Why should you become a member of the Texas Travel Alliance?

Advocacy, Education, Communication, and Networking

Working with industry partners keeps members connected and in-the-know on the latest trends and issues impacting the industry. The Texas travel industry as a whole benefits when we present a strong, unified position on public issues. In addition, Alliance members have unique opportunities to participate in one-of-a-kind marketing programs, indust

ry leading education and professional development. Join your peers in developing the tourism industry by becoming a member of the Texas Travel Alliance.

POV: it's Labor Day weekend, and you just found discounts on Texas's top attractions 🐅Theme parks, water parks, museums,...
09/03/2026

POV: it's Labor Day weekend, and you just found discounts on Texas's top attractions 🐅

Theme parks, water parks, museums, escape rooms... we've got deals on all of it. No catch and no membership needed- just savings all across the state. 💸 🤠

🔗 View Discounted Attractions: https://tta.s.gy/attraction-deals

Great time yesterday with Iesha Speight at Six Flags Over Texas! 🎢Texas Travel Alliance is thrilled to welcome Iesha to ...
09/03/2026

Great time yesterday with Iesha Speight at Six Flags Over Texas! 🎢

Texas Travel Alliance is thrilled to welcome Iesha to our board, representing Six Flags Over Texas. Great energy and great conversation; it's clear she brings passion, insight, and a real commitment to Texas tourism to the table.

We can't wait to see the impact she'll make and are looking forward to the work ahead together.

Welcome to the board, Iesha!

🌟 Meet our 2026 Heritage Award recipient: Houston First Corporation!As Houston’s destination marketing organization, Hou...
09/01/2026

🌟 Meet our 2026 Heritage Award recipient: Houston First Corporation!

As Houston’s destination marketing organization, Houston First Corporation has played a significant role in strengthening the city’s visitor economy by attracting visitors, conventions, major events, and investment to the region. Its work spans destination marketing, convention sales, public relations, and partnerships across the hospitality industry.

🏙️ Houston First Corporation's impact extends beyond destination marketing. The organization operates the George R. Brown Convention Center and prominent cultural and entertainment venues including the Wortham Theater Center, Jones Hall for the Performing Arts, and Miller Outdoor Theatre. Through these venues and its work across the visitor economy, Houston First helps connect visitors and residents with the experiences that define Houston.

💫 We’re excited to celebrate Houston First Corporation and all of this year’s Industry Award recipients at the TTA Awards Gala during Texas Travel Summit on October 4–6 in Fort Worth!

🔗 Register + View the Full Agenda: https://cvent.me/mlNYXm

08/28/2026

What if your most valuable marketing asset is the visitor you already have?

At Texas Travel Summit, keynote speaker Andrew Davis will challenge you to rethink how destinations, hotels, attractions and airports build loyalty, and turn great visitor experiences into new business.

🎤 The Loyalty Loop: How Small Things Add Up to Big Business
📍Texas Travel Summit | October 4–6 | Fort Worth
🔗 Register today: https://cvent.me/mlNYXm
🎥 Andrew Davis

Get ready for a keynote that will change the way you think about winning new travelers and serving the ones you already have.

🌟 Meet our 2026 Tall in Texas Award recipient: Roxanne Mery-Kearns!With more than 40 years in Texas tourism, Roxanne has...
08/28/2026

🌟 Meet our 2026 Tall in Texas Award recipient: Roxanne Mery-Kearns!

With more than 40 years in Texas tourism, Roxanne has been part of some of San Antonio’s biggest tourism and entertainment milestones — from joining the opening marketing team at Fiesta Texas to building Schlitterbahn’s group sales department and ultimately overseeing sales for all five Six Flags Texas parks. Her career has been defined by strong relationships, leadership, and a genuine commitment to the tourism community.

🎢 Her seven General Sales Manager of the Year awards — a record within Six Flags — are just one reflection of the impact she has made throughout her career. Beyond her work in sales and tourism, she has dedicated her time to industry and community organizations across San Antonio and Texas, while mentoring and supporting the people around her.

💫 We’re excited to celebrate Roxanne and all of this year’s Industry Award recipients at the TTA Awards Gala during Texas Travel Summit on October 4–6 in Fort Worth!

🔗 Register + View the Full Agenda: https://cvent.me/mlNYXm

🌟 Meet our 2026 Lifetime Achievement Award recipient: Paul W. McCallum!For 40 years, Paul W. has led the Grapevine Conve...
08/26/2026

🌟 Meet our 2026 Lifetime Achievement Award recipient: Paul W. McCallum!

For 40 years, Paul W. has led the Grapevine Convention & Visitors Bureau, helping transform Grapevine into a leading convention and leisure destination. He saw early on that Grapevine’s history could do more than tell its story — it could help build its future. That idea shaped everything from historic preservation and major developments to GrapeFest®, Christmas Capital of Texas®, the Grapevine Vintage Railroad and the city’s Public Art Trail.

🍇 From connecting Grapevine with wine regions around the world through its Sister City Program to bringing the city’s railroad heritage back to life, Paul W. has spent his career finding new ways to turn a community’s history and character into reasons to visit.

💫 We’re excited to celebrate Paul W. and all of this year’s Industry Award recipients at the TTA Awards Gala during Texas Travel Summit on October 4–6 in Fort Worth!

🔗 Register + View the Full Agenda: https://cvent.me/mlNYXm

🤠 THINK YOU KNOW TEXAS? PROVE IT.Texas Travel "Jeoparty" is back at Texas Travel Summit on October 6 — and we’re looking...
08/26/2026

🤠 THINK YOU KNOW TEXAS? PROVE IT.

Texas Travel "Jeoparty" is back at Texas Travel Summit on October 6 — and we’re looking for contestants! 🎤

🧠 Quirky Texas facts
⭐ Iconic landmarks
🌵 Hidden travel gems
🏆 One title: “Smartest Texan”

Hosted by Tripadvisor, this live trivia showdown will put three contestants to the test on stage, and registered Texas Travel Summit attendees from a DMO, Attraction, Hotel, State Agency, or Airline can sign up for a chance to compete: https://tta.s.gy/SMT26-Jeoparty

📍 Catch "Jeoparty" live and more at Texas Travel Summit on October 4–6 in Fort Worth

🔗 Register for Summit + View the Full Agenda: https://tta.s.gy/Register

🏁 IT'S OFFICIAL: COTALAND'S OPENING DATE IS HERE! 🏁Mark your calendars: COTALAND opens September 26, 2026, and tickets a...
08/24/2026

🏁 IT'S OFFICIAL: COTALAND'S OPENING DATE IS HERE! 🏁

Mark your calendars: COTALAND opens September 26, 2026, and tickets are on sale now at https://cotaland.com/

Never heard of COTALAND? It's Austin's newest theme park, built right into Circuit of The Americas — the only purpose-built F1 track in the U.S.

This isn't just any theme park. COTALAND is home to:
🎢 Circuit Breaker — the first Vekoma tilt coaster in the U.S.
🎢 Palindrome — the nation's only steel coaster that flies over an active road
🏎️ Hot Lap — a 150+ mph ride-along on the actual F1 track with a pro driver

Plus family-friendly rides, dining, and entertainment for every age.

⭐️ Just Announced: A Major Keynote Addition to the 2026 Texas Travel Summit.Ambassador Nick Adams, U.S. Special Presiden...
08/24/2026

⭐️ Just Announced: A Major Keynote Addition to the 2026 Texas Travel Summit.

Ambassador Nick Adams, U.S. Special Presidential Envoy for American Tourism, Exceptionalism, and Values, will join the lineup as a featured keynote speaker at the 41st Annual Texas Travel Summit, October 4–6 in Fort Worth.

On October 5, Adams will present “Sustaining the Momentum: World Cup Legacy, International Recovery, and the Future of Texas Tourism,” examining how Texas can build on the global attention and economic impact generated by the FIFA World Cup to support long-term growth in the state's visitor economy. 🌎

His keynote will explore the lasting legacy of the World Cup, international visitation trends, destination competitiveness, and the opportunities shaping the future of tourism across Texas and the nation. 📍

Join industry leaders in Fort Worth for this important conversation.

🔗 Register for the Texas Travel Summit: https://cvent.me/mlNYXm

🌟 Meet our 2026 Rising Star: Madeline Phillips!As part of the Travel Texas team, Madeline works with communities across ...
08/21/2026

🌟 Meet our 2026 Rising Star: Madeline Phillips!

As part of the Travel Texas team, Madeline works with communities across the state to grow tourism, strengthen local economies and expand their marketing reach. With tourism and hospitality experience spanning the U.S., New Zealand and the U.K., she brings a global perspective and a passion for helping Texas destinations shine.

📣 You’ll also have the chance to hear from Madeline at the Texas Travel Summit, where she’ll lead “Stretch Your Marketing Dollars: Planning for the FY27 Travel Texas Co-Op” on October 6. She’ll share what’s ahead for FY27, from advertising opportunities and targeting options to strategies for making your Co-Op investment go further.

💫 We’re excited to celebrate Madeline and all of this year’s Industry Award recipients at the TTA Awards Gala during Texas Travel Summit on October 4–6 in Fort Worth!

🔗 Register today: https://cvent.me/mlNYXm

Address

9600 Escarpment Boulevard, Suite 745/40
Austin, TX
78749

Telephone

+15123288842

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