01/12/2014
So we've done Black Friday and Cyber Monday....ready for Giving Tuesday? In recent years giving days have become the biggest trend nationwide and have engaged large amounts of first-time donors, especially younger donors suggesting that a new generation of givers is being cultivated through education and first-hand experience. Amplify Austin found that 46% of donations came from first-time donors in 2014. Here is a great piece by NPR with a great overview of giving days nationwide. Visit AmplifyATX.org to find a nonprofit you are passionate about and give!
We preview Giving Tuesday, the annual online campaign to raise money for charities, and examine the overall outlook for charitable giving this year.