Willpower Wellness, Brands & Performance

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Here’s the final lineup of the Executive Wellness Lounge next week and it is LOADED with wellness. KILLER Speakers, bui...
05/15/2026

Here’s the final lineup of the Executive Wellness Lounge next week and it is LOADED with wellness.

KILLER Speakers, building from scratch in their own ways:
Ahmed Iqbal, CMO of Cadillac Formula 1® Team
Leala Francis, SVP of all things CX, AG1
Becca McCarthy, Co-Founder & COO, Evolv

World Class Wellness Remedy Place:
- Celeb sighting of the Doctor. Dr. Jonathan Leary 😉
- Contrast Therapy 🔥 🧊
- Vitamin Shots 💉
- Red light beds
- AI Massages 🦾 💆

Incredible brand activations:
- Private Sushi Chef by It’s That Simple (formerly It’s Skinny)
- Protein Ice cream w/ FroCo Legend
- Probiotic blossoming with
- Greekified yogurt bowls from killers
- Wellness Care Package with: , , , , , , , , Mindful Drops, Trelli + More

Lining up to be the best Willpower event in NYC!! If you’re a brand leader in town for the Lead Summit and need to recover/get a little wellness... Have a look.

didn’t exist in September 2025. Eight months later, they’re on pace for $100M ARR in their first year. is Co-Founder, ...
05/15/2026

didn’t exist in September 2025. Eight months later, they’re on pace for $100M ARR in their first year.

is Co-Founder, President & COO. She’s been building from zero the whole way. Fast.

Becca was one of the OG supporters when Willpower first started hosting events in New York (THANK YOU BECCA). She showed up before there was a room to show up for. 🥹

Evolv didn’t find the GLP-1 trend. They built a different category. The world’s first oral GLP-1 biomimetic. A proprietary peptide platform that solved a bioavailability challenge the supplement industry and pharma had never cracked. Daily tablet. Clinically studied. No prescription required.

3 things to put on your radar:

1. They literally built a category, not a brand. Biomimetics didn’t exist as a shelf category eight months ago. Evolv made it one. The copycats are already showing up. Becca’s team is already three chapters ahead.

2. The science is the moat. Solving oral bioavailability for a GLP-1 peptide is the kind of problem big pharma circled for years. Evolv shipped it. The science gets to do the marketing.

3. The numbers. Seven figures in a single month by month six. Tracking to exceed $100M ARR in year one. One of the fastest-growing supplement companies in history... This is inSANE.

Becca runs the operating model that makes that velocity possible.

Built. A. Category.

Super Pumped to have becca is in the lead seat at the Willpower Wellness Lounge in NYC on May 20.

She sits down with Ahmed Iqbal from Cadillac Formula 1® Team and Leala Francis from AG1 and we dive into what it takes hashtag

Biomimetics is the next category every supplement and pharma operator is going to be studying. Time to GET ON THE TRAIN 🔥🔥

May 20. Soho. NYC.

charges $79/month for green POWDER. And people defend the brand like a religion. I liked the product... but when they L...
05/14/2026

charges $79/month for green POWDER. And people defend the brand like a religion.

I liked the product... but when they Launched AGZ(zzzz) ?? I was all-in. Anything I can do to maximize sleep quality 🙏

Leala Francis runs Customer Insights & Membership Experience. She built the side of the business that turns a one-SKU product into a brand people pay $948 a year to stay in.

3 Things to watch out for here:

1. Members, not subscribers. AG1 retains on ritual. The product gets engineered into your morning. The welcome kit feels like a brand handover.

The community shows up before the second box ships.

2. The customer IS the product roadmap. Insights at AG1 sits next to product, not downstream of it. Feedback loops close in weeks, not quarters. That’s how a single SKU keeps shipping reasons to stay.

3. Experience as moat. Doctor-led education. Onboarding that reads like a brand handover. A community Slack where members find each other. Every touchpoint is engineered. The brand earns the right to charge $79 because nothing in the experience feels cheap.

Subscription is easy. Membership is the hard part. AG1 ships the hard part. Built. To. Stay.

Pumped to have Leala join us for Wellness lounge next week in NYC !

Team is the most interesting brand build happening in the US right now... and brands are NOT paying close enough attent...
05/14/2026

Team is the most interesting brand build happening in the US right now... and brands are NOT paying close enough attention.

Ahmed Iqbal is the CMO. Building America’s home team from zero. Drivers from Finland, Mexico, and China. Hiring 20-30 people a week…

Three things make this worth watching:

1. He’s rewiring what “American” means in F1. The whole brand is built on a set of American deals the team is choosing to stand for.

2. Building with the fans before they have a season. The journey itself is the product...

3. Catalytic Innovation Moments. Super Bowl moon-landing creative (check this out if you haven’t already). Times Square takeover. A Miami fan festival that pulled real mainstream press for a team that hasn’t raced yet

This is not your European grandpas F1 team... this is American Ingenuity, Built. From. Scratch.

That’s why Ahmed is in the lead seat for the in NYC on May 20. He sits down with Leala Francis from AG1 and Becca McCarthy from Evolv and we dive into what it takes

Don’t sleep on this one... in the next 12 months, you’ll see Cadillac’s playbook borrowed everywhere 🔥 🔥

May 20. Remedy Place Soho. NYC.

The strongest brands don’t just sponsor culture. They contribute to it!
05/13/2026

The strongest brands don’t just sponsor culture. They contribute to it!

Big conversations are coming to NYC.We’re bringing together leaders across wellness, performance, media, and sport for t...
05/08/2026

Big conversations are coming to NYC.

We’re bringing together leaders across wellness, performance, media, and sport for the next edition of the Willpower Catalyst Series: The Wellness Lounge.

May 20 • NYC

Swipe to get a tease of the speakers joining us at the Wellness Lounge.

05/06/2026

Healthcare is changing…

People are no longer waiting for answers they’re finding them!

If you give people a reason to care, they’ll give you their attention.Give them an environment, and they’ll become fans....
05/01/2026

If you give people a reason to care, they’ll give you their attention.

Give them an environment, and they’ll become fans.

If people don’t identify with it, they won’t come.If there’s no ritual, they won’t stay.
04/30/2026

If people don’t identify with it, they won’t come.

If there’s no ritual, they won’t stay.

Clarity creates alignment. Alignment creates everything else.
04/29/2026

Clarity creates alignment. Alignment creates everything else.

It’s not about doing something big once.It’s about doing something small…over and over again.
04/28/2026

It’s not about doing something big once.

It’s about doing something small…over and over again.

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Austin, TX
78701

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