Willpower Wellness, Brands & Performance

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What’s actually worth talking about this month vs. what just filled a news cycle? Here’s our list.Swipe.If you want this...
08/06/2026

What’s actually worth talking about this month vs. what just filled a news cycle? Here’s our list.

Swipe.

If you want this in your inbox before the feed sees it (plus everything we don’t post), get on the newsletter. Link in bio.

Becca McCarthy has done zero to one twelve times. Some IPO’d. One she had to shut down in 24 hours and lay off 200 peopl...
08/04/2026

Becca McCarthy has done zero to one twelve times. Some IPO’d. One she had to shut down in 24 hours and lay off 200 people.

Last May at The Wellness Lounge, I asked her how she decides what to buy and what to kill when cash is tight. Then I shut up and listened.

I figured she’d say product. Evolv is a biotech team with a molecule nobody else has. She said distribution. Before the formula was even finished.

“I’ve built a product before and said, if I build it, they will come. At the end of the day you have to fish where the fish are.”

Evolv launched eleven months ago. Tracking toward nearly $100M in year one.
The product is great. She built the road to the customer first.

If you’re pre-launch and can’t explain how a customer gets to you in three clicks, that’s the focus. Start there.

This is the conversation you get in the room. The next one’s August 19th at Remedy Place, Flatiron. DM me if you want in.

Comment “INVITE” or head to the link in our bio for details.

Celebrating our amazing Events Intern, Joanie Felder, this National Intern Day. 💙Your ideas, your energy, and your heart...
07/30/2026

Celebrating our amazing Events Intern, Joanie Felder, this National Intern Day. 💙
Your ideas, your energy, and your heart made this summer so much brighter. We’re lucky to have you. Swipe left to learn more about her!

07/29/2026

Leala Francis walked into AG1 to run insights and asked one thing: show me your segmentation.

They had one. “Health and wellness,” built on attitudes you can’t measure. A guess with a nice name on it.
So she rebuilt it from scratch. Needs, beliefs, behaviors. Deep enough her team could buy any customer a birthday present and nail it first try.

One product. 14 years. $500M+ in revenue. That’s what knowing exactly who’s drinking it and why gets you.

The part that stuck with me: buy AG1, and on day four an email lands asking what you thought. It’s from Cat Cole, the CEO. She reads every response herself.

Know your customer that well and retention just happens.

Leala shared all of it live. She’s back for Round 2.

August 19th
Remedy Place Flatiron, NYC

Comment “Invite” to secure your spot.

How did Foot Locker increase their profit by 30% while cutting their tool stack in the process?They switched to Channabl...
07/24/2026

How did Foot Locker increase their profit by 30% while cutting their tool stack in the process?

They switched to Channable’s feed management, PPC, and insights modules. The Result: 2% topline revenue growth, and a chunk of their tool stack gone.

Not from a bigger budget, but from knowing which products actually made money and building campaigns around that instead of guessing.

That’s why I wanted Channable sponsoring next month. Plenty of tools show you what’s converting. Channable pushes operators toward the question that actually pays the bills: what’s making money.

Conversion looks great on a dashboard. Profit is what keeps you in business. That’s the conversation we built The Wellness Lounge around.

Comment “INVITE” if we will be seeing you August 19th in NYC.

07/23/2026

Two months ago we packed Remedy Place for the Wellness Lounge in NYC. Since then: Cannes Lions, two more trips back to the city, and a waitlist for round two.

Everyone showed up for the panels. A week later, the texts I was still getting were about who they met in the sauna.

Amanda Sparso said it best from the Remedy Place stage: the real healing happens through community and connectivity, not the protocol of the day. That’s why we build these rooms.

We brought 100+ operators into a wellness club in NYC for one reason. The reason people came back is simpler: the fastest way to build something real is to stop pretending you can do it solo. The ice baths and red light beds were a nice bonus.

Round two is August 19, back at Remedy Place.

If you’re scaling a consumer brand and want in the room, comment “invite” to join us.

NYC, we’re PUMPED to be bringing Wellness Lounge back this August 19th at Remedy Place, Flatiron.Bringing to you founder...
07/22/2026

NYC, we’re PUMPED to be bringing Wellness Lounge back this August 19th at Remedy Place, Flatiron.

Bringing to you founders & brand executives from Bloom, AG1, Steve Madden, Celine, CAVA, Milk Makeup, David Protein, and more.

The topic: DTC, retail, and everything in between. The honest conversation on unit economics, channel mix, and how the best brands are winning at shelf without losing the story online.

Panels first. Then we dive into some wellness :
🧊 Contrast therapy suite: ice baths and infrared sauna
💧 Vitamin Shots & Hydration Therapy (limited, first come first served)
🔴 Red light and compression therapy
🎁 VIP Wellness bag on your way out
Bring a swimsuit.

In NYC the week of the 19th? Comment “INVITE” below or request your invite through the link in the bio!

NYC, we’re PUMPED to be bringing Wellness Lounge back this August 19th at Remedy Place, Flatiron.Bringing to you founder...
07/22/2026

NYC, we’re PUMPED to be bringing Wellness Lounge back this August 19th at Remedy Place, Flatiron.

Bringing to you founders & brand executives from AG1, Steve Madden, CELINE, CAVA, Milk Makeup, David, and more.

The topic: DTC, retail, and everything in between. The honest conversation on unit economics, channel mix, and how the best brands are winning at shelf without losing the story online.

Panels first. Then we dive into some wellness :
🧊 Contrast therapy suite: ice baths and infrared sauna
💧 Vitamin Shots & Hydration Therapy (limited, first come first served)
🔴 Red light and compression therapy
🎁 VIP Wellness bag on your way out
Bring a swimsuit.

In NYC the week of the 19th? Comment “INVITE” below or request your invite through the link in the bio!

NYC, we’re PUMPED to be bringing Wellness Lounge back this August 19th at Remedy Place, Flatiron.Bringing to you founder...
07/20/2026

NYC, we’re PUMPED to be bringing Wellness Lounge back this August 19th at Remedy Place, Flatiron.

Bringing to you founders & brand executives from AG1, Steve Madden, Celine, CAVA, Milk Makeup, David Protein, and more.

The topic: DTC, retail, and everything in between. The honest conversation on unit economics, channel mix, and how the best brands are winning at shelf without losing the story online.

Panels first. Then we dive into some wellness :
🧊 Contrast therapy suite: ice baths and infrared sauna
💧 Vitamin Shots & Hydration Therapy (limited, first come first served)
🔴 Red light and compression therapy
🎁 VIP Wellness bag on your way out
Bring a swimsuit.

In NYC the week of the 19th? Comment “INVITE” below or request your invite through the link in the bio!

He built TikTok Shop himself on nights and weekends while his team ran Q4. Ulta, Target, QVC, HSN, Amazon, DTC, LaGuardi...
06/12/2026

He built TikTok Shop himself on nights and weekends while his team ran Q4. Ulta, Target, QVC, HSN, Amazon, DTC, LaGuardia… this is what omnichannel actually looks like when someone does the work.

David Baker Chief Revenue Officer at Beekman 1802 is the kind of operator who fixes it for all 5,000 customers, not just the 100 who complained. That’s what “do better than best” actually looks like. Swipe, save, steal.

# Amazon Shop brandbuilding growththroughcommunity willpower

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