Willpower Wellness, Brands & Performance

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First three speakers, locked in. Rob Bloom built Aston Martin F1’s entire marketing operation from zero in 2021, and tur...
09/22/2026

First three speakers, locked in.

Rob Bloom built Aston Martin F1’s entire marketing operation from zero in 2021, and turned a billboard visible from space into a Vegas GP moment.

Ahmed Iqbal grew TikTok’s automotive business into nine figures, spent seven years inside Audi including chief of staff to the president, now Cadillac F1’s first-ever CMO, building an American F1 brand from a blank page.

Craig Lyon built the Kyrie Irving and Paul George deals at Nike, now doing the same work at Nutrabolt while the company lines up banks for a possible billion-dollar IPO.

Three people who’ve actually built the things they talk about. More names dropping soon.

Not sure yet? Subscribe, and we’ll keep you posted as more locks in.

Already know you’re in? DM us or hit the link in bio to grab your seat.

Real talk. You’ve outgrown the rooms you started in. And the bigger rooms don’t know your name yet.World of Sports is bu...
09/18/2026

Real talk. You’ve outgrown the rooms you started in. And the bigger rooms don’t know your name yet.

World of Sports is built for exactly that gap, and it’s LOADED. 150 to 200 seats, one day, Austin, workout to dinner.

This is where the actual deals happen. Get in it.

Newsletter subscribers hear who’s coming first. Link in bio.

World of Sports is BACK. Oct 22, Austin, TX. 🏎️🔥One campus. 150 to 200 seats. Your ticket to a year’s worth of relations...
09/18/2026

World of Sports is BACK. Oct 22, Austin, TX. 🏎️🔥

One campus. 150 to 200 seats.

Your ticket to a year’s worth of relationship-building in one day. Built for $10M to $1B operators only, the people actually making the calls on brand, sport and the next big developments in human performance.

Newsletter subscribers get the details first.

Link in bio.

You know that feeling when you finally find your people. THIS is it. No crowd to get lost in. No back row.October 22. Au...
09/18/2026

You know that feeling when you finally find your people. THIS is it.

No crowd to get lost in. No back row.

October 22. Austin, TX.

This is the room, and it’s going to be electric. Miss it, you wait a year.

Subscribers get the intel first. Link in bio.

One room. The operators who decide where the next partnership dollar goes, the executives who decide what a team can act...
09/18/2026

One room. The operators who decide where the next partnership dollar goes, the executives who decide what a team can actually offer, and the athletes turning their name into a real business.

That’s what World of Sports puts in the same place.

YETI got to its best wholesale quarter in three years the hard way, through disciplined brand-building. The same conversations you see in these photos. Their marketing leadership has sat in this exact room.

So if you’re the CMO wondering whether another sports sponsorship is worth the budget, the founder wondering who actually decides these deals, or the athlete-builder wondering how you get taken seriously as an operator and not just a name, this is where that gets answered.

World of Sports is back October 22 in Austin. Same energy, higher stakes.

If you want in this year, don’t wait for the recap. DM us.

Request your invite. Link in bio.

One line from Wednesday night’s panel we haven’t stopped thinking about.A founder less than a year into his brand stoppe...
08/24/2026

One line from Wednesday night’s panel we haven’t stopped thinking about.

A founder less than a year into his brand stopped himself mid-sentence. Wouldn’t call it a cult brand yet. Said status like that gets planted early and you wait on it, sometimes for years.

Bandit has that status now. So does an arena that sold out every night through fifty-three years without a title. The people, their audience, decided those brands belonged to them. Nobody bought an ad to make that happen.

Every brand on that stage is somewhere on that same timeline.

We’ll go deeper on each one over the next few posts.

Part two. More coming.

7 brands are turning up on August 19th to build something you can’t get from a gift bag.This is the part of the night pe...
08/17/2026

7 brands are turning up on August 19th to build something you can’t get from a gift bag.

This is the part of the night people are still talking about the next morning. Live stations, real product in motion, hands-on the whole time. You just walk up and FEEL it.

These are the brands betting their best pitch is watching someone experience the thing in real time and wanting more immediately.

More to come, stay tuned…

August 19. Remedy Place Flatiron. NYC. The Wellness Lounge: Cult Status.

🏃 COMMUNITY: Nick West, Co-Founder of Bandit. Started in a basement selling socks. Now the Bandit Grand Prix pulls 3,000...
08/17/2026

🏃 COMMUNITY: Nick West, Co-Founder of Bandit. Started in a basement selling socks. Now the Bandit Grand Prix pulls 3,000 runners into a Brooklyn warehouse.

🏀 FANDOM: Tobias Gimand, Global Partnerships at the Knicks. Sells sponsorships across the Knicks, Rangers, Rockettes, and the Garden. Then the Knicks won their first title in 53 years. Talk about ROI.

📹 CONTENT: Ankur Goyal, CMO at Ultra. Keeps the moment alive after it ends and makes every dollar behind it work harder.

Community. Fandom. Content. One room.

Also in the building: 30+ brand activations, 80+ founders and execs from $30M-$1B consumer brands, contrast therapy, hyperbaric chambers, vitamin shots, wellness bowls from CAVA, and yes, Smearcase FroCo.

Get hyped. See you Wednesday, NYC.

The Wellness Lounge: Cult Status. Remedy Place, Flatiron.

Address

Austin, TX
78701

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