03/25/2026
Unless you’ve been living under a social rock, you are very aware of ✨ the current discourse ✨ surrounding the rise in independent media by way of digital content, social editorial, and modern media – also impacting the steady incline of the creator economy.
There has been a lot of discussions about traditional journalists and media personalities getting shut out of opportunities they’d normally book and/or secure which are now being given to those of, typically, social influence!
As legacy brands and spaces are either downsizing or completely folding, coupled with acquisitions on aquations within media, there is much to pawn over. (✨ Blessings to us all, too! Always! ✨) Communications PRros must constantly keep an eye on the trends: how it’s impacting our work and everything in between.
In this shared thread, 5x Emmy-winning journalist, storyteller, and digital creator Tashara Parker shares her perspective on how both traditional media and social content creation can co-exist! Tap in, sistas – and let us know in the comments your thoughts as a fellow PRo on the growing change!
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