01/07/2013
January 3rd, 2013
Oregon Legal Journal
Mt. Ashland Ski Area graced with strong attendance, new expansion plan proposed
By Maya Moore- staff
Mt. Ashland received 9 inches of snow Sunday night, and a total of 93 inches in December, according to General Manager Kim Clark. “It’s a bluebird day,” he said on Sunday, referring to the clear skies and abundant snow, ideal conditions for skiers and snowboarders.
Clark added that attendance has been strong since the ski area opened on December 6th, and that the resort is “on track budget wise” as it heads into its busiest time. The regular five-day schedule has been expanded to seven days to accommodate the winter holiday from December 20th through January 7th. The ski area offers 12 groomed runs, and 22 ski runs total, as well as a terrain park, all of which is accessed by four ski lifts. The park is managed by the Mt. Ashland Association, a non-profit group composed of local Rogue Valley citizens, and the park leases land from the City of Ashland.
Due to its steeper terrain, Mt. Ashland has long been considered a venue geared for advanced skiers and snowboarders, with 78 % of terrain rated intermediate to advanced.
The Sonnet run currently rises from a 6% to an 18% grade, which is steep for beginners. The ski area has sought to change this aspect of the park through a large scale expansion plan, which was first approved by the U.S. Forest Service in 2004, that would create more beginner runs.
However, this process was stymied by a series of law suites and appeals filed by the Sierra Club and local citizen groups who expressed concerns over environmental issues and the health of the city’s water supply.
Now the Mt. Ashland Association has proposed a lower-impact plan that is much less expensive than the original, and has the intention of mitigating parking problems and “enhancing the guest experience.” Clark described the new plan at the December 18th Ashland City Council meeting, outlining a three-part effort that would add 90 parking spaces, widen some existing runs, and use the dirt fill from the parking project to reshape the Sonnet run.
The project is estimated to cost $250,000, a far cry from the estimated $3.5 million the larger project would have required; however, Clark insists the Mt. Ashland Association has not abandoned the initial plan, but wants to work within its budget to address guests’ most pressing needs.
“This is what we can afford at this time,” said Clark, “It’s not a compromise at all.”
He said donations are already coming in to fund the improvements, which could start as early as spring 2013.