AthleTECH Internship teaches students from grades 11-12 the basics of entrepreneurship and STEM while encouraging them to explore technology and entrepreneurship through managing, marketing, designing, and developing their own mobile games. During this project-based learning (PBL) experience, students work in teams of four to start and run their own game production companies. Students do not need
to be familiar with computer science to benefit from the internship. This program is entirely student-driven. Students determine all aspects of their group's game production company; they create the concept for their game, storyboard and produce it, design and execute a marketing campaign, and sell their game in the app market. The program culminates with a Shark Tank Pitch where students present their business to a group of peers, start-ups and corporate employees to give constructive feedback.