08/05/2026
🚨Big news: NIC is teaming up with the MIT AgeLab on a research collaboration, Reimagining the Future of Senior Living, to rethink what the future customer actually wants from housing and care as expectations evolve.
"The senior living sector must rethink its offerings now, so that future generations have real access and choice in communities they are proud to call home," said Ray Braun, President and CEO of NIC.
Over the next three years, the expansive research will include cross-sector data reviews, generational brand research, industry working groups, and roundtable interviews and national surveys with next-generation consumers. Findings will be shared publicly to benefit the whole sector.
None of this happens without support. Thank you to the senior housing organizations funding this work alongside NIC: Benchmark Senior Living, HumanGood, National Church Residences, Parker Health Group, Inc., Franciscan Ministries, Front Porch, Masonicare Corporation, Merrill Gardens, Presbyterian Homes & Services, Senior Living Transformation Company/Centered Care, and The Springs Living.
We're excited to see what we learn together, and what it means for the future of senior living.
https://www.nic.org/news-press/nic-and-mit-agelab-launch-landmark-study-to-reimagine-senior-living-options/