06/17/2026
Yueshan Jiang (BFA ’26) believes in the power of graphic design to change the world. 🌟
As a senior at the Stamps School of Art & Design, Jiang won the 2026 Big Idea Award, honoring her mission to document the diversity of Chinese typography.
Growing up in China, Jiang’s interest in design was encouraged by her grandfather, who worked on hand-engraving steel stencils (刻钢板字) for printing.
🎯 Her goal is to replace ideas based on the red-and-gold and faux-calligraphy of the “Chinatown Aesthetic” with a deeper, nuanced understanding.