08/25/2026
Attention Post, Units, Squadrons and Chapters Social Media admins;
American Legion Policy on the Use of Official Logos and Generative AI explained;
The responsible use of modern technology, including generative artificial intelligence (AI), for creating promotional materials, social media graphics, flyers, posters and other communications. However, the use of AI does not change the rules governing The American Legion's protected emblems, brandmarks, wordmarks and other official identifying marks.
"Per the National Judge Advocate, the updated branding guidelines prohibit the use of generative AI to create/alter ANY American Legion branding or emblems, including all entities, programs, and the ALA. " August 10th, 2026
ALL information can be found here: www.legion.org/about/media-toolkits/brand-marks-guidelines
Official American Legion Marks Must Remain Official
The American Legion emblem, brandmark, wordmarks and associated program marks are legally protected property of The American Legion. This includes marks associated with:
The American Legion
Sons of The American Legion
American Legion Auxiliary
American Legion Riders
American Legion Family
American Legion Baseball
Be the One
Boys State and Boys Nation
Girls State and Girls Nation
Junior Shooting Sports
American Legion charities, programs and approved sub-branding
Generative AI tools may NOT be used to create, recreate, redraw, upscale, alter, stylize, modify or imitate these official symbols.
This includes asking an AI program to "make an American Legion logo," "clean up the Legion emblem," "make the logo sharper," "recreate this logo," "change the colors," or otherwise generate a new version of an official Legion mark. National Headquarters specifically states that generative AI tools of any kind may not be used to create, recreate, upscale or otherwise alter, stylize or modify official Legion symbols.
AI May Be Used to Create the Artwork, Not the Logo
AI may be used as a creative tool to develop backgrounds, illustrations, scenery, patriotic imagery and other original design elements for Legion communications.
For example, AI could be used to create an image containing:
An Alaska landscape
Veterans standing together
Military aircraft or ships
Community-service imagery
Patriotic backgrounds
Holiday or event artwork
However, the AI-generated artwork should be created without asking the AI system to reproduce The American Legion emblem or brandmark.
After the artwork is completed, an authorized, official American Legion logo file should be placed into the finished design separately.
The basic rule is:
Use AI to create the artwork.
Use the official Legion file for the logo.
Do not allow AI to draw, interpret or reconstruct the logo.
If AI Accidentally Generates a Legion-Like Logo
If an AI-generated image contains what appears to be an American Legion emblem, brandmark or imitation of one, that generated mark should not be used as the official logo.
Remove the AI-generated version and replace it with the approved artwork supplied by The American Legion.
Even if the AI-generated version looks almost identical, it is still an AI recreation and may contain subtle errors in lettering, proportions, colors, stars, borders or other protected design elements.
"Close enough" is not the standard for an organizational trademark.
Do Not Use AI to Fix the Official Logo
An official logo should not be sent through an AI image generator for:
Sharpening, Upscaling, Restoring, Redrawing, Changing colors, Adding effects, Converting it into another artistic style, Making it three-dimensional
Making it metallic, distressed, painted, embroidered or cartoon-like, Changing or reconstructing lettering, Combining it into a newly generated logo
Instead, obtain a proper high-resolution official file from The American Legion's approved branding resources. The Legion makes official emblem and brandmark files available specifically for this purpose. Possession of those files, however, does not automatically authorize every possible use.
Emblem vs. Brandmark
The traditional American Legion emblem and the newer American Legion brandmark serve different purposes.
The brandmark is generally intended for marketing and public-facing communications such as social media, advertising, fundraising, recruitment materials, community activities, sponsorships and event announcements.
The traditional emblem is generally reserved for official organizational communications, including official reports, legal and financial documents, policy statements, press releases, business cards and official letterhead.
Posts and Departments should use the appropriate mark for the communication being produced.
Post and Department Identification
AI should also not be used to invent a new Legion logo by combining the national emblem or brandmark with Post, District, Department or Squadron wording in a way that conflicts with The American Legion's approved sub-branding guidelines.
The American Legion has established specific sub-branding standards to ensure that Post, District and Department identification remains consistent with the national brand. Any treatment outside or conflicting with those guidelines may be considered unauthorized.
Permission Still Matters
The American Legion's marks are federally protected. Posts and Departments have authority to use approved marks for normal, legitimate Legion business such as publications, notices, posters, stationery and similar communications.
Other uses — particularly merchandise, commercial products, third-party production or uses involving financial transactions — may require authorization through Department Headquarters and National Headquarters.
Request Information can be found here: register.legion.org/emblem/request
No Post, Department, individual officer or member has authority to independently grant another party the right to manufacture or reproduce items bearing The American Legion's protected marks.
Recommended Two-Step AI Design Process
When creating Legion promotional material with AI:
STEP 1 — CREATE THE ART
Use the AI program to generate the desired background, illustration or supporting imagery without the American Legion emblem, brandmark or other protected Legion marks included in the AI prompt or generated artwork.
STEP 2 — ADD THE OFFICIAL MARK
After the AI artwork is finished, use a graphics or layout program to place the authorized, official American Legion emblem or brandmark file onto the design.
The official mark should remain unchanged and follow National Headquarters branding requirements for proportions, spacing, colors and presentation.
Simple Rule for Legion Members
AI can help create the picture.
AI CAN NOT create the Legion logo.
If the design needs an American Legion, SAL, Auxiliary, Riders, Be the One or other protected Legion Family mark, use the official artwork supplied by the organization and add it to the design after the AI-generated portion is complete.
This protects the integrity of our trademarks, maintains a consistent professional appearance and ensures that the symbols generations of veterans and Legion Family members recognize remain accurate and respected.
When in doubt: Generate the artwork, never generate the emblem.
**Keep an eye out for the next Department of Alaska ZOOM class for Social Media