06/18/2026
We used to say these things too.
That is important to acknowledge before anything else. These phrases exist because people care deeply about dogs and wanted to communicate urgency as fast as possible. That impulse was right even when the language was not quite.
But the world we are advocating in has changed because the industry itself has changed- and when we repeat talking points that do not hold up under pressure, we hand those that disagree an easy way to dismiss everything else we say. So we updated our language because 'accurate' is more powerful than 'absolute', and the truth about this industry is serious enough that it does not need exaggeration to land.
Swipe through to see five things we have changed and why. If any of these surprise you, good! That means the conversation is moving :) And if you have been saying some of these yourself, welcome to the club. We were right there with you.
Don't forget that we welcome polite discourse on all of our posts and are happy to talk through the hard things with you!
ð Read our full messaging guide here: https://bailingoutbenji.com/rethinking-puppy-mill-messaging/