08/24/2026
This past winter, we encouraged our skiers to reload, reuse and recycle their ski passes—collecting a whopping 95.71 lbs of plastic. 💳♻️
Ski passes are a significant yet often overlooked source of waste in the industry. And while our collection represents only a small portion of the plastic waste generated by ski passes, it sheds light on a larger issue.
We’ve done some self-reflection and data analysis—and here’s where we start. Physical passes remain vital to our current operations, but we can focus on our messaging, explore alternative media types and rethink how we present information on our passes. These may seem like small changes, but they’re steps in the right direction. Our goal is to keep learning and evolving toward a more sustainable option.
The collected passes are heading to TerraCycle US, where they’ll be shredded and transformed into new products, with RFID chips recycled properly. Thank you to everyone who helped reduce plastic waste this winter. As you prepare for next season, remember to reload or recycle your cards.
Sustainability is a community effort. We ask for people and organizations to share their experiences with plastic waste in the comments, DM or by email to help further our efforts. 🌱