06/29/2026
We spent $1.5 million on landscaping and were told it was a waste.
$1.5 million … on an exit??
For flowers? Trees? Medians? Nothing useful?
Why spend that kind of money on something people drive past in 10 seconds?
Well, before that project, it looked like every other exit.
After?
People started asking a different question:
“Why does this exit look so much better than the others?”
That question matters more than the landscaping itself.
That’s the moment perception shifts.
And perception drives everything:
Where people stop.
Where businesses want to be.
What a place feels like before you even experience it.
Ugly doesn’t show up as a cost.
But it shows up in what you don’t get:
- the tenant that chooses somewhere else
- the visitor who keeps driving
- the investment that never happens
That’s the real price.
So no, it wasn’t about flowers.
It was about turning something invisible into something people notice.