The Vision Council

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The Vision Council

We bring the power of sight to all through eye health education, advocacy and research. Learn more at thevisioncouncil.org.

The Vision Council brings the power of sight to all through education, government relations, research and technical standards. A leading advocate for the optical industry, the association positions its members to deliver the eyewear and eyecare people need to look and feel their best. Vital to health, independence and safety, better vision leads to better lives.

09/02/2026

Did you know that 80% of a child’s learning happens visually? 📚👁️

As students return to the classroom, clear vision is essential for their academic success, confidence, and overall development. Yet, millions of kids head to school each year with uncorrected vision issues that often go unnoticed.

The Vision Council Foundation has officially launched the See What Matters – Empowering Education toolkit to help industry professionals, educators, and advocates spread awareness about the vital role of pediatric eye care!

Download the free toolkit here: https://bit.ly/4qwrqym

09/01/2026

Help your patients start the school year with the perfect fit! 🎒

The back-to-school rush is one of the busiest dispensing windows of the year. Between new prescriptions and high-energy kids, it’s also the prime time for a simple, high-margin solution that keeps brand-new frames right where they belong.

The SetexGrip Nose Pads—engineered with gecko-inspired micro-structure material to deliver superior grip and resist slipping throughout the school day, sports, and active play.

08/31/2026

A major milestone in migraine care and vision innovation as Avulux has received FDA De Novo authorization, creating a new FDA-recognized classification for its precision light-filtering lenses designed to help manage light sensitivity associated with migraine.

With light sensitivity affecting as many as 90% of people living with migraine, this authorization provides patients and providers with a first-of-its-kind, FDA-authorized option designed specifically to decrease the impact of light sensitivity in patients ages 12+ diagnosed with episodic migraine.

Learn more here: https://avulux.com/

08/28/2026

Consumer inSights Q2 2026 is here! 💡📊

The Vision Council’s latest Consumer inSights Q2 2026 report is now available, delivering the freshest snapshot of U.S. consumer behavior, spending patterns, and channel preferences across the optical industry.

Whether you're an ECP, retailer, or manufacturer, keeping pace with changing price sensitivity, purchasing frequency, and consumer decision drivers is vital to refining your product positioning and patient engagement strategies.

Members of The Vision Council receive complimentary access! Download or purchase the Q2 2026 report today: https://bit.ly/4gGgBFx

08/27/2026

Are you at risk for cataracts? 👁️

Discover some of the most common cataract risk factors that could impact your vision.

08/26/2026

Fresh frames for the next generation! 👓

L'Amy America has expanded its popular Youth category with new Champion Tween frames alongside the debut of Champion NextGen—a brand-new eyewear segment specifically created for young adults.

Purposefully sized for the "in-between" consumer, the NextGen collection bridges the gap for growing faces, offering comfortable fits, lightweight durability, and versatile designs tailored for an active lifestyle and an evolving sense of personal style.

08/25/2026

Bringing emotional resonance and expressive style to metal frames! 👓

OGI EYEWEAR has officially introduced its Fall 2026 Collection: Metals for the Modern Wearer, redefining how metal frames can deliver individuality, warmth, and personality.

While metal design has traditionally leaned heavily on minimalist engineering, OGI’s new release blends architectural precision with human expression.

08/24/2026

Build healthy vision habits for the entire family this school year! 🎒👓

Healthy eye habits start at home and are reinforced in schools and communities. Through See What Matters – Empowering Education, The Vision Council Foundation is offering free downloadable Back-to-School toolkits to help parents, educators, and eyecare professionals prioritize children's eye health year-round.

Whether you're preparing for an upcoming eye exam, looking to understand childhood myopia, or wanting to promote clear vision in the classroom, these free resources have you covered!

Give students the tools they need to see and perform their best this school year! Click the link to download your free Back-to-School Toolkit today: https://bit.ly/4qwrqym

08/21/2026

Trusted by champions—built for everyone. 🎾

Global sports brand HEAD Sportswear continues its evolution with a new end-of-summer and fall eyewear lineup designed to boost performance, comfort, and confidence—whether you're on the field or off the clock.

The new collection seamlessly blends high-performance functionality, contemporary style, and environmental responsibility. Available in a wide variety of colorways, the new HEAD eyewear collection delivers the ultimate winning formula for sports enthusiasts across all seasons.

Charmant Eyewear USA

08/20/2026

Swiss heritage meets French sophistication in luxury eyewear! 🇨🇭

L'Amy America has announced the North American launch of Charriol Eyewear, bringing a refined collection of men’s and women’s ophthalmic frames and sunwear to independent optical retailers across the U.S. and Canada.

The iconic luxury maison is celebrated worldwide for its signature cable-inspired watch and jewelry designs. Manufactured in France with precision engineering, the inaugural eyewear line translates Charriol's heritage into premium optical frames.

Address

225 Reinekers Lane
Alexandria, VA
22314

Telephone

+18668260290

Website

https://www.thevisioncouncil.org/

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