The Vision Council

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The Vision Council We bring the power of sight to all through eye health education, advocacy and research. Learn more at thevisioncouncil.org.

The Vision Council brings the power of sight to all through education, government relations, research and technical standards. A leading advocate for the optical industry, the association positions its members to deliver the eyewear and eyecare people need to look and feel their best. Vital to health, independence and safety, better vision leads to better lives.

1,309 children screened. 145 connected to care. 1 brighter future! 👓✨For , The Vision Council Foundation teamed up with...
10/15/2026

1,309 children screened. 145 connected to care. 1 brighter future! 👓✨

For , The Vision Council Foundation teamed up with KidSight MO to bring free vision screenings to schools, daycares, and community sites across 11 Missouri counties!

Using quick, non-invasive handheld screeners, kids as young as 6 months were screened for conditions like amblyopia, astigmatism, and nearsightedness. Out of 1,309 kids screened, 145 were identified with potential vision issues. Now, KidSight is guiding those families step-by-step to help them access local eye doctor visits and financial assistance for glasses! 💙

Thank you to everyone who made this World Sight Day event a success! Learn more about the day here: https://bit.ly/46QHfbq 👏

Registration is NOW OPEN for The Vision Council's 2027 Executive Summit!Join us January 20–22, 2027, at La Cantera Resor...
10/13/2026

Registration is NOW OPEN for The Vision Council's 2027 Executive Summit!

Join us January 20–22, 2027, at La Cantera Resort & Spa - a Signia Hilton Resort in San Antonio, Texas, for three days of industry insights, meaningful connections, and conversations shaping the future of optical.

This year's theme, Connections: The Skills Technology Cannot Replace, explores the power of human relationships in an increasingly digital world.

Attendees can look forward to engaging keynotes, discussions on AI and industry trends, economic forecasts, and valuable networking opportunities with leaders from across the vision community.

Register by December 15 to take advantage of early bird member pricing!

Learn more and secure your spot: https://bit.ly/4eatA1F

The evolution of smart eyewear is here!Congratulations to Innovative Eyewear, Inc. on the launch of their new collection...
10/09/2026

The evolution of smart eyewear is here!

Congratulations to Innovative Eyewear, Inc. on the launch of their new collection, Lucyd Aero! Designed to seamlessly bridge fashion, comfort, and advanced technology, Lucyd Aero offers a privacy-first smartglass experience in a frame that looks and feels just like traditional eyewear.

It’s exciting to see continuous optical innovation driving the industry forward and expanding what’s possible in everyday frames! 👏

Clear vision opens the door to a brighter future!This , The Vision Council Foundation is proud to partner with KidSight...
10/08/2026

Clear vision opens the door to a brighter future!

This , The Vision Council Foundation is proud to partner with KidSight MO, an incredible nonprofit dedicated to providing free vision screenings and care coordination for young students.

To celebrate, KidSight will bring free vision screenings to 1,000 children at schools and community sites across Missouri next week! Early detection and intervention are essential to ensuring kids have the visual tools they need to learn, play, and thrive.

We're excited to share that the 2027 NOW Awards are officially open for submissions, inviting eyewear brands and designe...
10/07/2026

We're excited to share that the 2027 NOW Awards are officially open for submissions, inviting eyewear brands and designers from around the world to showcase their most visionary designs. Submit today: https://bit.ly/4AYRS8M

In honor of Breast Cancer Awareness Month this October, Charmant Eyewear USA and Isaac Mizrahi NY are joining forces to ...
10/05/2026

In honor of Breast Cancer Awareness Month this October, Charmant Eyewear USA and Isaac Mizrahi NY are joining forces to support the Breast Cancer Research Foundation.

Throughout the entire month of October 2026, a portion of proceeds for every Isaac Mizrahi New York frame purchased will be donated directly to BCRF, the top-rated breast cancer research organization in the United States and the leading private funder of breast cancer research globally.

Hue Lens Colorboost has a fresh new look and is ready for launch. 🚀 🌈This next-generation lens technology uses color enh...
10/02/2026

Hue Lens Colorboost has a fresh new look and is ready for launch. 🚀 🌈

This next-generation lens technology uses color enhancement to create optimized imagery, with the technology built directly into the lens substrate and compatible with lens designs and coatings on the market.

After two years of field testing with select partners around the world and across the U.S., ColorBoost is ready to bring a new dimension to sunwear, sports, performance, color vision and more.

The future of lenses just got a little more colorful. Learn more about ColorBoost and the technology behind it at https://huelenscolorboost.co/.

We’re having a great time at Academy 2026 Anaheim! If you’re here, stop by Booth 203 to say hello to The Vision Council ...
10/01/2026

We’re having a great time at Academy 2026 Anaheim!

If you’re here, stop by Booth 203 to say hello to The Vision Council team and learn more about the research, insights, and free resources available to support eyecare providers and their patients.

American Academy of Optometry

We are at Academy 2026 Anaheim! Stop by Booth 203 to connect with The Vision Council and discover free resources designe...
09/30/2026

We are at Academy 2026 Anaheim! Stop by Booth 203 to connect with The Vision Council and discover free resources designed to support eyecare providers, including customizable patient education toolkits, social media content, seasonal campaigns, and more.

Plus, ECPs who join The Vision Council’s eyecare provider research panel at can receive complimentary access to our newest report, Focused inSights 2026: Dry Eye and Digital Eye Strain. The new research explores how consumers experience and understand dry eye and digital eye strain and the important role eyecare providers play in helping patients manage their symptoms.

American Academy of Optometry

The future of smart eyewear continues to evolve!EssilorLuxottica has officially unveiled Nuance Audio™ Plus—the next gen...
09/30/2026

The future of smart eyewear continues to evolve!

EssilorLuxottica has officially unveiled Nuance Audio™ Plus—the next generation of its FDA-cleared, open-ear hearing glasses designed for adults with perceived mild to moderate hearing loss.

With over 1.2 billion people worldwide experiencing mild-to-moderate hearing loss—and nearly 90% currently without a hearing solution—integrating advanced, open-ear acoustics directly into stylish frames breaks down stigma and creates accessible solutions for everyday life.

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225 Reinekers Lane
Alexandria, VA
22314

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+18668260290

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