Route 66 Association of New Mexico

01/07/2026

I know some people will find the fact that we are sharing this article on this page a bit confusing. It is true that New Mexico now has two 501(c)3 organizations devoted to Route 66.

My name is Vickie Ashcraft and I created this page many years ago when I was president of the New Mexico Route 66 Association.

Questionable activities taken by the association caused several of us to distance ourselves and form the New Mexico Route 66 Alliance.

We welcome you to visit our website at route66alliancenm.org and follow our page at New Mexico Route 66 Alliance.

Citing a need to “ensure New Mexico’s 526-mile stretch of the Mother Road is preserved, promoted, and positioned for long-term sustainability” during its centennial year, the New Mexico Route 66 Alliance officially announced its launch on Jan. 2. The launch also illustrates the split within th...

12/30/2025

The City of Santa Rosa, New Mexico, recently landed a $499,999 state grant to begin building a Mother Road Bike Park, with a centerpiece that’s designed to resemble a Route 66 gas station. The print edition of The Communicator newspaper in Santa Rosa reported that the grant came from the Outdoor R...

12/30/2025

The historic La Mesa Motel in Santa Rosa, New Mexico, was recently put on the market for $500,000. Albuquerque Business First (subscription required) reported that the longtime owners, which have operated the property for over 60 years, wish to retire. The La Mesa is listed on the LoopNet and SunVis...

11/27/2025

Happy Thanksgiving to all our friends and their families!

11/11/2025

If you are looking to get your kicks on the way, here are the best stops on Route 66 in New Mexico; Route 66 crosses the entire state!

11/11/2025

09/01/2025

Bernalillo County Commissioner Frank Baca recently pledged $250,000 from his District Directed Funding account towards operations of the yet-to-open Route 66 Visitor Center in Albuquerque. The county operated the $13 million facility until April 2024, then donated it to the City of Albuquerque. The....

09/01/2025

It is with great sadness that we announce the passing of James "Bozo" Cordova.

Bozo and his wife, Anna, opened an auto restoration and towing company in Santa Rosa over 40 years ago. They later opened the popular Route 66 Auto Museum in 2000. He had a passion for cars and built his first model car at 6 years old and his first real car when he was 12.

Rest in Peace James. You will be greatly missed.

08/25/2025

The possibility of reopening a New Mexico Route 66 Museum in Tucumcari is great news! Let’s keep our fingers crossed that Mesalands Community College and a new board can make it happen.

The now-closed New Mexico Route 66 Museum in Tucumcari is seeking a new home at the long-vacant Alco building on the city’s west side. It may be joined by a proposed New Mexico State Police museum and memorial in that space. With luck and funding, the two museums may open in that space by 2027. .....

08/25/2025

The local newspaper in Santa Rosa, New Mexico, provided more details on a “musical road” coming to town. The city is receiving a $60,000 Route 66 centennial grant from the New Mexico Tourism Department to build two sets of musical rumble strips. According to the Guadalupe County Communicator (su...

08/21/2025

TUCUMCARI, N.M. (KRQE) — Between Santa Rosa and Amarillo, there’s a small town with a lot of history. Tucumcari is one of several spots in New Mexico along the Mother Road. It’s kn…

08/16/2025

This brand new billboard, located at 11035 Central, was created by local high school student Summer Gonzales.
The sign was created by Summer with help from Friends of the Orphan Signs, coordination from the Metropolitan Redevelopment Agency and funding from City Council.

Come see it shining bright today!