05/28/2026
For nearly 15 years, New Mexico True has helped shape how the world sees the Land of Enchantment and now, we’re celebrating the story behind the brand.
Join us Wednesday, June 24 in the afternoon at the NMHA Governor’s Conference on Hospitality & Tourism for a special plenary session:
15 Years of New Mexico True: Building a Brand That United a State
In this special plenary conversation, current New Mexico Tourism Department Marketing Director Erin Ladd and former Marketing Director Jordan Guenther will join Acting Secretary Lancing Adams for a thoughtful discussion on the creation, evolution, and future of the New Mexico True brand.
Celebrate the legacy. Reflect on the journey. Get excited for what’s next.
Register now at https://newmexicohospitality.org/governors-conference/