09/21/2026
Dealerships advertising vehicle prices on anything from store websites to social media must list complete prices, including document fees, and more prominently than the sticker price, the Federal Trade Commission said in new advertising compliance guidance for auto retailers.
The agency on Sept. 15 published a set of frequently asked questions for auto dealerships, offering a road map for compliance after Christopher Mufarrige, director of the FTC’s Bureau of Consumer Protection, in March sent letters to 97 dealership groups warning of six “illegal” advertising practices.
Dealers must advertise prices that contain all mandatory charges, such as document fees, with the exception of government taxes and fees, Mufarrige wrote. Advertised prices must be available to all consumers and can’t be contingent on specific down payments, dealership financing or nonuniversal rebates.
Read more: https://www.autonews.com/retail/finance-insurance/an-ftc-faqs-dealer-price-advertising-0915/