Round the Mountain: Southwest Virginia's Artisan Network

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Round the Mountain: Southwest Virginia's Artisan Network `Round the Mountain: Southwest Virginia's Artisan Network supports and provides opportunities for the artisan community in Southwest Virginia.

'Round the Mountain began in the fall of 2004 when former Gov. Mark Warner's Virginia Works Initiative designated funds to develop Southwest Virginia as a major cultural and heritage tourism destination and to begin an artisan and craft advocacy organization. The group received non-profit status in March 2006.

'Round the Mountain has focused its efforts to “promote sustainable economic development of the region's communities by assisting local artisans with marketing, educational, and entrepreneurial opportunities,” to quote our mission statement

We have reached out to our members through public-private partnerships to provide educational gatherings and round tables, e-commerce and marketing workshops, and one-on-one coaching for RTM members. With the help of our funding partners, we began a craft registry with several types of membership, and coordinated the development of 15 regional Artisan Trails that span our 19 county region; set jurying standards and procedures for sale of craft work, food and w**e at Heartwood: Southwest Virginia's Artisan Gateway, and launched a major educational program to communicate the value of our artisans, farmers and craft venues to our communities and our region.

Shop local this holiday season at the Made in SWVA Holiday Market!Join us November 7 at Heartwood in Abingdon for a day ...
10/14/2026

Shop local this holiday season at the Made in SWVA Holiday Market!

Join us November 7 at Heartwood in Abingdon for a day of Southwest Virginia-made gifts, unique handmade goods, and live artisan demonstrations.

Support local makers and find something truly one of a kind, all made right here in Southwest Virginia.

📅 November 7, 2026 | 10 AM–5 PM
📍 Heartwood Artisan Galleries & Visitor Center

Now accepting submissions 📢 Turn in applications and drop off items through October 16 at Heartwood Artisan Galleries an...
10/08/2026

Now accepting submissions 📢

Turn in applications and drop off items through October 16 at Heartwood Artisan Galleries and Visitor Center from 10 a.m. – 6 p.m. each day.

For more information on jury process, call (276) 492-2400

TODAY! Join us in Cedar Bluff!Join us for October’s Crafted Conversation on Monday, October 5, from 2–3 p.m. at the Elle...
10/05/2026

TODAY! Join us in Cedar Bluff!

Join us for October’s Crafted Conversation on Monday, October 5, from 2–3 p.m. at the Ellen Elmes Art Gallery at Southwest Virginia Community College.

In this session, we’ll take the mystery out of pricing your work for both retail and wholesale. You’ll learn how to calc...
10/04/2026

In this session, we’ll take the mystery out of pricing your work for both retail and wholesale. You’ll learn how to calculate your true costs, establish profitable pricing, determine your margins, and build a pricing structure that supports growth.

We’ll also explore how to find wholesale customers, what retailers expect, and how wholesale differs from consignment. Bring the actual costs of producing one of your products, and you’ll work through a real-world pricing scenario to see if your business and your pricing are ready for wholesale.

Register TODAY at https://bit.ly/3Vry11z

In this session, you’ll learn how to build a brand that makes your business more consistent, recognizable, and memorable...
10/02/2026

In this session, you’ll learn how to build a brand that makes your business more consistent, recognizable, and memorable to your customers.

We’ll explore the key elements that shape your brand, from your logo, colors, and visuals to your messaging, voice, and the experience you create for customers.

You’ll learn practical ways to bring those pieces together across your website, social media, packaging, signage, and more, helping your business look more professional, stand out in the marketplace, and create a lasting connection with customers.

Register today at https://bit.ly/3Vry11z

Don't wait! Register TODAY! ⏰ 🎟️ Register for the Southwest Virginia Artisan Conference by September 30 to secure the cu...
09/30/2026

Don't wait! Register TODAY! ⏰ 🎟️

Register for the Southwest Virginia Artisan Conference by September 30 to secure the current rate before prices increase on October 1.

Register today at https://bit.ly/3Vry11z

Next Week! Monday, October 5, 2026!Cedar Bluff, we’re coming your way! Join us for October’s Crafted Conversation on Mon...
09/28/2026

Next Week! Monday, October 5, 2026!

Cedar Bluff, we’re coming your way! Join us for October’s Crafted Conversation on Monday, October 5, from 2–3 p.m. at the Ellen Elmes Art Gallery at Southwest Virginia Community College.

Are you interested in expanding your creative community as well as revenue streams to include teaching your craft? Have ...
09/25/2026

Are you interested in expanding your creative community as well as revenue streams to include teaching your craft? Have you started to teach art workshops but have an interest in improving and expanding your offerings?

Jennifer Reis will lead this one-hour interactive session on the nuts and bolts of developing and scaling up a teaching artist practice. We’ll cover workshop ideation, design, and implementation as well as soft skills and end user empathy to get you ready to launch your teaching artist journey or further enhance your class development and ex*****on.

Register today at https://bit.ly/3Vry11z

09/23/2026

We can’t wait! 💻 🎨

Register today at SWVAArts.com

Don’t wait to reserve your spot! ⏰ 🎟️ Register for the Southwest VirginiaArtisan Conference by September 30 to secure th...
09/23/2026

Don’t wait to reserve your spot! ⏰ 🎟️

Register for the Southwest VirginiaArtisan Conference by September 30 to secure the current rate before prices increase on October 1.

Register TODAY at SWVAArts.com!

Address

One Heartwood Circle
Abingdon, VA
24210

Telephone

+12765259002

Website

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