10/16/2026
Is AI making customer service more frustrating?
Artificial intelligence is changing the way businesses operate, but are customers getting the support they need?
Over the last three years, BBB has received more than 100,000 complaints, reviews, and Scam Tracker reports mentioning AI and automation. A common concern is that consumers feel unheard or dissatisfied when interacting with automated services.
AI can offer valuable tools for businesses, but how it’s used matters. Businesses must continue prioritizing customer satisfaction, communication, and trust. Consumers should also be aware of how scammers use AI to impersonate legitimate businesses.
Want to learn more about how AI is affecting customer experiences and what businesses and consumers should know?
Read BBB’s full study here:
https://www.bbb.org/all/scamstudies/AI_Customer_Service_Scam_Study/full-scam-study