22/01/2026
8th February 2026!❤️
Rhetoric implies the use of words and word symbols/characters to persuade. It is applied in written and spoken forms, most notably through public speaking, creative writing, theater and in commercials among others.
Aristotle defined Rhetoric as "...the faculty of observing in any given case the available means of persuasion", whereby said " means of persuasion" invariably featured under three main categories:
1- Pathos (Emotional Appeal): which is the mode of triggering a favorable emotional response in the audience.
2- Logos (Logical appeal): that supported by facts and evidence, and directed to challenge the rational faculties of members in the audience.
3- Ethos (Ethical Appeal): Appeal by ethical impression evinced through the orators's character as judged against the contents and context of his speech.
Learned something?! Well, that's just a tip of the iceberg.
Apply for our full course experience in the art of Persuasive Writing and Public Speaking this January-February window.
Our classes commence on 8th February 2026.
See you there!
