15/07/2026
WHY GHANA? 🇬🇭
In this video, our CEO shares the vision behind this decision.
According to research by the BBC, a woman earning Ghana’s minimum wage of just $26 per month must spend $3 — more than one in every seven dollars she earns — to purchase two packets of basic sanitary pads. This represents 13.2% of her total monthly income for a single, unavoidable need. Among nine countries studied, Ghana ranks as the most expensive place to be poor and menstruating. In a context where many families already struggle to afford food and other essentials, this cost forces many to resort to unsafe alternatives.
The crisis is even more severe in Old Fadama, home to an estimated 80,000–100,000 residents, nearly 90% of whom are between ages 12 and 44 —overwhelmingly menstruating age. Research by the Migrating out of Poverty shows women make up almost half of this population. Here, incomes fall far below the national minimum wage, and dignity is often sacrificed for survival.
Many girls and women manage their periods using rags, paper, old cloth, or grass because pads are unaffordable. These unsafe practices expose them to infections and stigma. With limited access to education and reproductive health information, many girls report they did not understand menstruation when they experienced their first period. In Old Fadama, period poverty is a compounded vulnerability of economic hardship intertwined with lack of knowledge that undermines health, confidence, and opportunity.
This is why Ghana was selected!
