14/11/2025
FIVE-STAR REVIEW – MARKETING MASTERCLASS WITH KRISTA-LEE LOOKIT
By Falon Stacy Charles, Founder – Growing Needs Foundation
I recently had the privilege of attending the A Brand For You ‘ - Marketing Masterclass hosted by That Lookit Brand in partnership with the Embassy of Mexico to T&T. I extend my deepest appreciation to His Excellency, the Ambassador of Mexico to Trinidad and Tobago, for his gracious support and for hosting this impactful learning experience at the Embassy. Protocols respectfully observed.
Led by Krista-Lee Lookit, BSc., MSc., this masterclass surpassed every expectation. With more than 15 years of global B2B and B2C marketing expertise, Krista-Lee delivered a powerful, comprehensive, and transformative session that blended strategic insight, practical tools, and human-centred branding principles.
As the Founder of the Growing Needs Foundation, I found each segment of the workshop invaluable. Krista-Lee guided participants through:
- Defining brand identity with purpose and clarity
- Crafting strong, customer-focused Value Proposition Statements
- Identifying and understanding target audiences through demographic and psychographic profiles
- Designing integrated marketing plans aligned with measurable business objectives
- Differentiating your brand through unique value and emotional connection
- Leveraging the Golden Loop: Trial → Repeat → Loyalty
- Building marketing calendars that drive consistency, visibility, and intentional growth
- Applying sales techniques, personalization, anchoring, and psychological triggers
- Using AI tools, storytelling, SEO, B2B marketing, ABM strategies, pipelines, and content systems
- Enhancing customer journey touchpoints to increase satisfaction and retention
Her approach was clear, structured, and deeply rooted in real-world application. She contextualized every concept to suit the Caribbean market, making the content easily adaptable for MSEs, NGOs, and large organizations alike. The explanation that a brand is the gut feeling people have when your name comes up reshaped how I evaluate the Growing Needs Foundation’s presence and impact.
A Recommendation to All MSEs, SMEs, NGOs, and Corporate Companies
This masterclass is an essential investment for anyone serious about advancing their business, strengthening their brand, and connecting deeply with the customers they serve. Every MSE, SME, and even corporate entity should attend and expose their teams to this level of expertise. The tools and strategies shared offer immediate and long-term value, elevating both operational and brand performance.
I wholeheartedly recommend Krista-Lee Lookit and her Marketing Masterclass.
It is insightful, engaging, transformative—and absolutely worth the investment.
Falon Stacy Charles
Founder – Growing Needs Foundation