08/07/2026
"100 Celebrities Talk for Para Athletes" Campaign Reaches Global Milestone with 637 International Voices
The 100 Celebrities Talk for Para Athletes (100 CTFP) campaign has grown into a global movement, attracting 637 influential personalities from around the world in support of para-athletes and the promotion of inclusion through sport.
What began as a symbolic campaign has rapidly expanded beyond its original target of 100 personalities, bringing together leaders from sport, government, royalty, business, music, culture and philanthropy in a collective show of support for the Paralympic Movement.
The initiative was founded by Natalia Tjahja, founder of the Maria Monique Last Wish Foundation (MMLWF). It was officially launched in Singapore through a collaboration involving the ASEAN Para Sports Federation (APSF), Singapore Disability Sports Council (SDSC), NPC Singapore, Ital Auto Ferrari Singapore, the Embassy of Indonesia in Singapore, and the Ferrari Owners Club Singapore.
The launch was attended by APSF leaders, representatives from the Singapore and Indonesian sporting communities, members of the Ferrari Owners Club Singapore, and 14 Singapore national para-athletes, who also participated in a special Ferrari parade celebrating the achievements of para sport.
Among those officiating the launch were Natalia Tjahja, former APSF Secretary General Lt. Gen. Dr. Wandee Tosuwan, Indonesian Ambassador to Singapore H.E. Suryo Pratomo, Dr. Teo-Koh Sock Miang, Leslie Lee, Kelly Fan, Executive Director of the Singapore Disability Sports Council, alongside representatives from Ital Auto Ferrari Singapore.
The campaign also received strong endorsement from Andrew Parsons, who delivered three special messages during the launch.
"There is strength in difference. Diversity is a fact; inclusion is a choice. The Paralympic Games are among the most transformational sporting events on Earth."
The campaign has since attracted support from leading figures across the international sporting community, including Majid Rashed, Raja Sapta Oktohari, Lt. Gen. Dr Wandee Tosuwan, Dr Teo-Koh Sock Miang, Deepa Malik, HRH Euphelma Choden Wangchuck, and Naiyanobh Bhirombhakdi, as well as distinguished personalities from business, the arts, diplomacy, and community leadership.
Former APSF Secretary General Lt. Gen. Dr Wandee Tosuwan has been recognised as the campaign's ASEAN Sports Leader for 2026, while Raja Sapta Oktohari has been named Indonesia Sports Leader 2026.
The campaign's momentum continued earlier this year with the 100 CTFP International Concert in Jakarta on 31 January 2026, where appreciation awards were presented to 27 prominent Indonesians for their contributions across business, youth leadership, music, hospitality, sports, film, advocacy and women's empowerment.
The Jakarta concert also featured special messages from Asian Paralympic Committee President Majid Rashed:
"Our athletes are the backbone of the Paralympic Movement. Empowering athletes is not just our vision but our promise for the future. True success is measured not just in medals, but in the systems we build together, because together we are stronger."
Founder Natalia Tjahja said the campaign continues to grow because its message resonates far beyond the sporting arena.
"What started as a simple message of encouragement has evolved into a worldwide movement of compassion, inclusion and hope. Every voice added to this campaign strengthens our belief that sport can unite people, change perceptions and inspire communities to embrace persons with disabilities."
The ASEAN Para Sports Federation welcomed the campaign's continued growth, describing it as a valuable platform to promote greater awareness of para sport while encouraging wider community support across the region.
As preparations continue for future regional and international competitions, the 100 CTFP campaign aims to further expand its global reach by bringing together more influential voices to champion equality, celebrate achievement and inspire the next generation of para-athletes.
