Sierra Leone Social Marketing and Development Agency

28/12/2025

17/02/2025

13/02/2025

Today, The Sierra Leone Social Marketing and Development Agency (SLaDA) officially presented its 2024 Annual Report to the Sierra Leone Association of Non-Governmental Organizations (SLANGO). The comprehensive report highlighted the organization's achievements, challenges, and impact over the past year, outlining key initiatives in social marketing, community development, and humanitarian efforts.

The presentation was led by SLaDA’s Executive Director, Ruth Davies Kpudeh, alongside the Program Development Manager, Victoria Precious Libby. They provided an in-depth overview of the organization's programs, financial performance, and future strategic plans. The report also emphasized SLaDA’s ongoing commitment to social transformation, youth empowerment, and sustainable development in Sierra Leone.

13/02/2025

The Sierra Leone Social Marketing and Development Agency (SLaDA) officially presented its 2024 Annual Report to the Sierra Leone Association of Non-Governmental Organizations (SLANGO). The comprehensive report highlighted the organization's achievements, challenges, and impact over the past year, outlining key initiatives in social marketing, community development, and humanitarian efforts.

The presentation was led by SLaDA’s Executive Director, Ruth Davies Kpudeh, alongside the Program Development Manager, Victoria Precious Libby. They provided an in-depth overview of the organization's programs, financial performance, and future strategic plans. The report also emphasized SLaDA’s ongoing commitment to social transformation, youth empowerment, and sustainable development in Sierra Leone.

03/02/2025

As we step into this new month and week, let’s remember: Change begins with us. Every action we take, no matter how small, contributes to a healthier, empowered, and more informed Sierra Leone. Let’s uplift communities, break barriers, and create lasting impact together!

22/01/2025

Inter-Generational Dialogue Session
Facilitated by the Sierra Leone Social Marketing and Development Agency (SLaDA)

The Inter-Generational Dialogue Session was a targeted intervention aimed at fostering inclusive and impactful discussions among diverse age groups. This initiative sought to address critical topics, including:
- Assertiveness: Building confidence and effective communication skills.
- Life Journey/Path: Reflecting on individual growth, challenges, and achievements.
- Cultural and Traditional Activities: Exploring generational perspectives on traditions and practices.
- Sexual and Reproductive Health and Rights (SRHR) and Comprehensive Sexuality Education (CSE): Promoting awareness and informed decision-making.

SLaDA successfully implemented the program across four communities in Moyamba and Port Loko districts. Each community session involved 32 participants, evenly distributed among:
- Older men: 8 participants
- Older women: 8 participants
- Younger men: 8 participants
- Younger women: 8 participants

The dialogues fostered a platform for mutual understanding and learning, where participants shared experiences and perspectives, enabling generational collaboration and insight into the challenges and opportunities of SRHR and CSE.

The Inter-Generational Dialogue Sessions provided a critical space for fostering inclusivity, promoting intergenerational understanding, and addressing pressing issues within communities. By engaging diverse participants, the intervention successfully bridged generational gaps and encouraged collaborative approaches to cultural, social, and health-related challenges. Moving forward, SLaDA will continue to strengthen such initiatives to further enhance community engagement and sustainable development.

13/01/2025

We conducted Comprehensive Sexuality Education (CSE) mapping and community preparation on January 11, 2024. The activity aimed to identify gaps in CSE delivery and prepare communities for the effective implementation of programs that promote sexual and reproductive health education, awareness, and rights.

Communities reached included Portloko Town, Malal, Mange, Konta, Kalangba, Petifu, Mathen, Gbaneh Bana, Masiola, Furonkoya, and Kagbanthama. This initiative sought to enhance knowledge, foster positive behavioral change, and strengthen community readiness for sustainable development in these areas.

01/01/2025

At the Sierra Leone Social Marketing and Development Agency (SLaDA), every step we take is a step toward transforming lives and building a brighter future. Together, we empower communities, uplift the vulnerable, and create opportunities for lasting change.

Let’s make 2025 the year of action, collaboration, and impact. The future of Sierra Leone is in our hands, and with passion and dedication, there’s nothing we can’t achieve.

25/12/2024

Wishing you all a Merry Christmas!

11/12/2024

She Leads Project: Gender Socialization Session

On October 15th, 2024, the She Leads Project successfully hosted a one-day session on Gender Socialization for Girls and Young Women (GYWs) and Boys and Young Men (BYWs) at Newton.

This transformative session aimed to foster understanding and challenge the stereotypes that shape young people's lives. By creating a safe and inclusive space, participants were encouraged to explore how societal norms dictate expectations and behaviors based on gender. Through engaging discussions, the activity promoted empathy, collaboration, and the breaking down of barriers to advance gender equality.

The session emphasized the early onset of gender socialization and its lasting impact on individuals’ aspirations and choices. By addressing these dynamics collectively, participants were empowered to recognize their potential, challenge restrictive norms, and embrace more equitable roles in society.

This impactful initiative is a step forward in our mission to empower youth and build a society rooted in equality and mutual respect.

02/12/2024

The Festive season is here!

26/11/2024

On behalf of the Sierra Leone Social Marketing and Development Agency (SLaDA), we invite you to join the global 16 Days of Activism campaign against Gender-Based Violence. This initiative calls for an end to all forms of violence against women and girls, including physical, sexual, and psychological abuse.

Together, we can raise awareness, advocate for justice, and empower communities to foster safety, equality, and respect for all. Let's take a stand and make our voices heard from November 25th to December 10th.