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It’s a wrap!!! The Graphic Design & Social Media Marketing Masterclass came to an end on Thursday after three full weeks...
21/09/2026

It’s a wrap!!!

The Graphic Design & Social Media Marketing Masterclass came to an end on Thursday after three full weeks of equipping 20 young women with practical skills in graphic design, social media marketing, and AI for business.

Our final session was led by our Team Lead, Madam Sunah Keili, who took participants through monetizing the skills they have developed and introduced them to practical business concepts, including the Business Model Canvas, to help them explore how they can turn their skills into opportunities.

But the learning doesn’t stop here! Between now and 28 September, participants will work in groups to identify a business, develop a marketing plan and content calendar, and use what they have learned to market the selected business. They will also track and measure the performance of their content to see what worked and what they can learn from the results. We’ll then bring it all together with our Closing Ceremony, Certification and Project Presentations, where the groups will showcase the work they’ve done throughout the project.

A big thank you to all our tutors and guest lecturers who shared their knowledge, experience, and time with our participants throughout the Masterclass. We truly appreciate your contribution to the journey.

The Masterclass wraps up today! As we head into the final day of the Graphic Design and Social Media Marketing mastercla...
17/09/2026

The Masterclass wraps up today!

As we head into the final day of the Graphic Design and Social Media Marketing masterclass, our participants have spent the week exploring AI for video and media production for brands, building on the Graphic Design and Social Media Marketing skills they developed in the earlier sessions.

The AI sessions were led by Timothy Williams, Interaction Designer at Christex Foundation, who took participants through AI-powered digital storytelling and media production.

A big thank you to Timothy for sharing his knowledge and helping our participants explore new ways of using AI in their creative work.

And now, we’re down to the final day!

Week 3 is in full swing! We’re stepping further into AI today with a guest lecture from Timothy Williams, Interaction De...
15/09/2026

Week 3 is in full swing!

We’re stepping further into AI today with a guest lecture from Timothy Williams, Interaction Designer at Christex Foundation, on “AI-Powered Digital Storytelling & Media Production for Brands.”

A practical session focused on exploring how AI can support storytelling and media production for brands as our participants continue building their digital skills.

Our final session of week 2 explored the effective use of Social Media Marketing for Brands, giving participants more pr...
11/09/2026

Our final session of week 2 explored the effective use of Social Media Marketing for Brands, giving participants more practical insights into how brands can use social media to connect with and engage their audiences.

A big thank you to our guest lecturer, Regina Love Clarkson, for sharing her knowledge and experience with our participants.

And with that, Week 2 comes to an end! Just one more week to go, with more on Social Media Marketing and AI as we head into the final week of the Masterclass.

Week 2 is a wrap! On Day 4 of Week 2, our participants had an insightful session on Content Marketing led by Massah Esth...
11/09/2026

Week 2 is a wrap!

On Day 4 of Week 2, our participants had an insightful session on Content Marketing led by Massah Esther Nyally Bockarie, Communication Consultant.

The session introduced participants to content marketing as another way of using social media for marketing, focusing on creating quality content that speaks to people at different stages of the buyer journey and helps businesses connect with their audiences.

A big thank you to Massah for sharing her knowledge and practical insights with our participants.

We’re closing out Week 2 with more from Social Media Marketing! Tomorrow, our participants will have two exciting guest ...
09/09/2026

We’re closing out Week 2 with more from Social Media Marketing!

Tomorrow, our participants will have two exciting guest sessions. Massah Esther Nyally Bockarie, Communication Consultant, will take them through Content Marketing, followed by Regina Clarkson, Head of Impact Investments at Smart Impact Consult, who will explore the effective use of Social Media Marketing for Brands.

And just like that, Week 2 comes to an end tomorrow! One more week to go, and we’re looking forward to everything still ahead.

Getting into the practical side of Social Media Marketing! Our first session was filled with practical activities, discu...
09/09/2026

Getting into the practical side of Social Media Marketing!

Our first session was filled with practical activities, discussions, and plenty of interaction as participants explored the fundamentals of Social Media Marketing and how they can approach it more intentionally.

A big thank you to our guest lecturer, Mr. James Kabia for sharing his knowledge and making the session engaging and practical for our participants.

We’re looking forward to the next session.

We’re officially into Social Media Marketing! Today marks the start of the Social Media Marketing phase of the Mastercla...
09/09/2026

We’re officially into Social Media Marketing!

Today marks the start of the Social Media Marketing phase of the Masterclass, and we’re kicking things off with our first guest lecture from James Kabia, Communications Strategist, Lawyer & Business Advisor.

He’ll be taking our participants through “Understanding the Fundamentals of Social Media Marketing” as they begin this next phase of the Masterclass.

Following the session on Designing for Corporate Brands, our participants were tasked with putting what they learned to ...
08/09/2026

Following the session on Designing for Corporate Brands, our participants were tasked with putting what they learned to work. Each participant was was asked to create a design for an imaginary corporate brand drawing on the lessons from the session.

They explored different sources of inspiration, and made their own creative choices and later presented their designs and explaining the thinking behind them.

Another hands-on session, another opportunity to create.

Today’s session on “Designing for Corporate Brands” with Mohamed J. Barrie, a multidisciplinary creative, gave our parti...
08/09/2026

Today’s session on “Designing for Corporate Brands” with Mohamed J. Barrie, a multidisciplinary creative, gave our participants practical insights into designing for corporate brands, including where to find inspiration and key things to consider when creating designs for different brands. The session also ended with group presentations, giving participants the opportunity to put what they’ve learned into practice.

This session marks the end of our Graphic Design sessions. A big thank you to all our guest lecturers who shared their knowledge and experience with our participants throughout this phase of the Masterclass. We truly appreciate you! 🙌🏾

Tomorrow, we move into Social Media Marketing.

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