16/07/2026
๐๏ธ A Strong Start to SIGEP Asia x Restaurant Asia 2026!
Over two dynamic days, the International Food & Beverage Association (IFBA), in collaboration with Hospitality Alliance Singapore (HAS), was proud to lead its international delegation programme at SIGEP Asia x Restaurant Asia 2026 in Singapore, bringing together hospitality professionals, industry leaders, partners and delegates from across Asia and Europe.
๐ Day 1 | 15 July โ Opening, Leadership & Connections
The IFBA delegation joined the official Opening Ceremony at Marina Bay Sands, where Guest-of-Honour Ms Low Yen Ling, Senior Minister of State for the Ministry of Trade and Industry and the Ministry of Culture, Community and Youth, reaffirmed Singapore's continued commitment to strengthening the hospitality and tourism sectors through innovation, collaboration and service excellence.
๐ The day's programme continued with the Leadership Symposium โ "The Intelligent Restaurant: Less Admin, More Hospitality," officially opened by Dr. Ilaria Cicero, CEO of IEG Asia, exploring how technology, innovation and operational excellence are transforming hospitality and restaurant operations.
๐บ A particular privilege was the opportunity to strengthen relationships with fellow industry organisations, including the Indonesian Purchasing Association and the Indonesian Hotel & Restaurant Association (PHRI), reinforcing the importance of regional cooperation within the hospitality ecosystem.
๐ Day 2 | 16 July โ IFBA International Roundtable
๐บ Key highlights of the programme of 16 July was the IFBA International Roundtable: "From Globalisation to a Multipolar Reality", held in collaboration with Hospitality Alliance Singapore, where leaders explored how global economic shifts, regional integration and changing operating realities are redefining hospitality and F&B across Asia.
๐ฏ Reflecting on the programme, IFBA President Cheong Hai Poh shared:
โ In a rapidly evolving world, meaningful dialogue and strong collaboration are more important than ever. I sincerely hope today's exchange of ideas will lead to new partnerships, fresh perspectives, and lasting friendships across our industry. โ
๐ We extend our sincere appreciation to SIGEP Asia, Hospitality Alliance Singapore (HAS), our distinguished speakers, delegates, partners and exhibitors for their invaluable contributions to this successful programme.
๐บ Beyond the sessions, the exhibition floor offered valuable opportunities to connect with innovators, producers, suppliers and technology providers from around the world, reaffirming SIGEP Asia's role as a leading platform for industry engagement and international partnership.
๐Day 3 | Looking Ahead
We look forward to another day of meaningful connections. See you there!
SIGEP Asia & Restaurant ASIA