15/10/2026
CHINA IS NOT JUST A MARKET. IT COULD BE YOUR NEXT FRONTIER.
Is your fashion brand ready to meet a new world of opportunities?
For independent fashion designers and emerging labels, growth often means looking beyond familiar markets and discovering new audiences who may appreciate their creativity, craftsmanship and unique brand identity.
China, with its vast and diverse consumer market, presents an opportunity worth exploring.
This December, ASEAN Fashion Designers Showcase (AFDS), in collaboration with Silk Road International Fashion Week, invites international designers to present their collections in Beijing at the prestigious Phoenix Center.
✨ 500 VIP Guests — an opportunity to present your brand before an exclusive event audience.
✨ 10M+ Guaranteed Online Exposure — extend your brand's visibility beyond the physical runway.
✨ International Fashion Platform — position your label within a cross-cultural showcase connecting international fashion creativity with China's fashion scene.
✨ Potential New Clientele & Business Connections — introduce your brand to a new market, explore consumer interest and begin building relationships that may support your future expansion.
✨ Runway Showcase + Pop-up Store — bring your designs beyond the catwalk and create additional opportunities for audiences to discover your collection.
YOUR NEXT CUSTOMER MAY NOT BE IN THE MARKET YOU ALREADY KNOW.
Your next opportunity may begin with the market you have yet to explore.
This is more than a runway appearance. It is an opportunity to introduce your brand to China, build international visibility and take the first step towards developing a new clientele.
📍 Phoenix Center, Beijing
📅 18–20 December 2026
Presented by Silk Road International Fashion Week, with international designer recruitment by ASEAN Fashion Designers Showcase.
READY TO EXPLORE YOUR NEXT FRONTIER?
📩 For the event information deck, participation details and enquiries, contact:
ASEAN Fashion Designers Showcase (AFDS)
✉️ [email protected]
Take the first step towards your next international opportunity.