Alliance to End Plastic Waste

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Alliance to End Plastic Waste

Our Alliance partners with companies across the world to help end plastic waste in the environment.

18/03/2026

Flexible plastic packaging plays an important role in modern economies. Yet managing flexible packaging waste remains a complex challenge that requires system-level change to accelerate circularity.

This point was reinforced in our recent webinar, Challenges and Solutions for Flexible Plastic Packaging Waste, where Justin Wood, Vice President, Growth and Engagement at the Alliance to End Plastic Waste, emphasised that effective systems change requires all parts of the value chain to progress simultaneously. Without this alignment, decision-makers risk becoming stuck in complex dependencies, where progress in one area is contingent on action in another.

Explore how these dependencies shape the path towards circular solutions for flexibles in our Flexibles Insight report: https://bit.ly/4cNdU4E

06/03/2026

Creating circularity for flexible plastic is particularly challenging. Flexible plastic makes up over half of all plastic packaging, yet it is among the hardest to recycle. Material recovery facilities often lack the incentives or capacity to handle flexible streams, and recyclers struggle to access consistent, high-quality feedstock.

Today’s waste systems are functional, but they were not designed to be circular. Transitioning to circularity, therefore, requires more than incremental improvements; it calls for systems change.

To address this, the Alliance has developed a Flexibles Thematic Program to drive system-wide change and improve the circularity of flexible films. Learn more about our three-part approach to building circular systems for films and flexibles: https://bit.ly/4aVpqtm

25/02/2026

Flexible packaging is particularly difficult to sort accurately by material type, which directly affects sorting performance and recyclate quality.

The HolyGrail 2.0 trials demonstrated how digital watermarking - invisible codes read by high-speed scanners - can significantly improve sorting performance of flexible packaging, detecting over 95% of items and correctly sorting 85% on the first pass, even when materials were aged, baled or contaminated.

These results show how greater sorting precision can improve outcomes for flexibles and strengthen overall system performance.

See how this approach works in practice and learn why it’s important to improve sorting of flexible packaging waste in our Flexibles Insight report.

Learn more in our Flexibles Insight report: https://bit.ly/4s5hfjJ

23/02/2026

Flexible plastic packaging waste requires more granular sorting than MRFs are currently designed to deliver.

Our Flexibles Insight report outlines why secondary sorting in dedicated Plastics Recovery Facilities (PRFs) can address this by aggregating mixed plastic streams and using advanced technologies to separate materials into consistent, high-quality feedstock.

Explore how secondary sorting systems can better support flexible plastics recovery in North America and Europe in the report: https://bit.ly/4tK5cKp

12/02/2026

Recycling flexible plastics at scale can only happen with coordinated action from across the plastic value chain.

From better collection and sorting systems to conducive policies and recyclable packaging, the right levers can make systems more circular and deliver real, sustainable change.

Click below to see the five key enablers AEPW believes can advance the circularity of flexible plastic.

Explore our recently published flexibles insight report to learn more: https://bit.ly/4kwuKGH

10/02/2026

Flexible plastics are difficult to recycle due to low density, contamination risk, and variable end-market demand.

We are addressing these challenges through our Flexibles Program in North America and Europe, and by working with partners such as The Recycling Partnership.

Learn more about these initiatives in the flexibles insight report: https://bit.ly/4bJ3X7R

30/12/2025

Small islands and remote coastal communities (SICs) are among the most vulnerable places affected by plastic waste. Despite using far less plastic than high-income countries, they face disproportionately higher costs for managing waste and recycling, in some cases up to ten times more, according to WWF.

A white paper by WREN, developed with the PREVENT Waste Alliance’s sub-working group on SICs, offers a framework for inclusive, locally grounded solutions to build more equitable circular systems.

Read the full paper: https://bit.ly/3XyBBFb

12/12/2025

Informal waste workers collect over 90% of Vietnam's plastic waste, playing a vital yet underappreciated role in waste management. More than 1,000 informal waste workers have benefitted from the Plastic Cycle — a joint project between VietCycle and the Alliance that helped improve the livelihoods of these essential workers.

Learn more about the Plastic Cycle project in our carousel and at: https://bit.ly/4p1m38S

27/11/2025

2.7 billion people still lack access to adequate waste management – action, not just advocacy is needed because ending plastic waste requires systemic solutions.

Chief Advisor, Martyn Tickner, explains how the Plastic Waste Management Framework maps the journey from basic waste collection to advanced circularity across 191 countries. Understanding these stages of waste management maturity is crucial in implementing the correct actions to increase recycling rates and build a circular economy for plastics.

Read the full framework: https://bit.ly/48fWLMY

25/11/2025

In Brazil, recycling rarely pays for itself. Cities often depend on the sale of low-value materials to fund collection and sorting, leaving local programmes underfunded and fragile.

Through our partner Recicleiros, we’re helping to drive action to solve this challenge by testing new funding models that make recycling more financially sustainable. The approach combines municipal service contracts with revenue from recyclate sales, creating a steadier funding base that keeps systems running even when market prices fall.

Early results show that when city funding, fair labour, and public participation align, recycling can operate as a public service, one that supports both people and the planet.

Learn how Recicleiros is helping Brazil build the economics of circularity: https://bit.ly/4pu4kqy

18/11/2025

In Chengdu and Xi’an, smart bins are helping to promote better recycling habits.

They incentivise residents to deposit their recyclable waste by rewarding them with micropayments in the form of WeChat credits.

This initiative is part of LOVERE, a project supported by Alliance. To date, more than 3,000 smart bins have been installed. As of 2024, nearly 400,000 residents have taken part in the initiative.

LOVERE shows how digital tools can spark behavioural change, offering a model that can be adapted in other cities.

Swipe left below and visit our website to learn more about LOVERE: https://bit.ly/4nFXQTX

11/11/2025

Extended Producer Responsibility (EPR) is one of the most important policy tools for financing plastic waste management. By requiring packaging producers to pay for the collection and processing of their waste, EPR offers a more sustainable way to fund system costs and strengthen recycling.

But it’s not a one-size-fits-all solution. Successful implementation needs a phased approach, tailored to each region’s challenges and opportunities. Our Plastic Waste Management Framework, developed with Roland Berger, maps this EPR journey alongside 26 other policy levers that help countries build stronger waste systems and advance circularity.

Read the full white paper: https://bit.ly/4qSaG4s

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http://endplasticwaste.org/

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