12/08/2026
We are entering an increasingly transparent economy where widespread internet connectivity and powerful AI mean businesses can no longer hide behind image or spin. Every decision, every trade-off, every claim is visible, testable, and public. Leadership in the coming years is being tested by volatility, technological disruption, and declining institutional trust.
A new book, Maximum Purpose, Maximum Profit by Rajeev Peshawaria, argues that the old trade-off between profit and purpose is a false one and offers a practical blueprint for leaders navigating this moment.
Jolanda Grob, Group Chief People Officer at Zurich Insurance and Independent Non-Executive Board Director, writes that "steward leadership reframes the false trade-off between profit and purpose, showing how long-term resilience, ethical integrity, and interdependence can become competitive advantages." She adds that the book "challenges leaders not to sacrifice ambition, but to channel it—maximising profit by maximising purpose for a collective better future."
Dasho Karma Tsh*teem, Chairman of the National Service Core Working Group and former Chairman of Bhutan's Royal Civil Service Commission, calls it "a wonderful playbook for the type of leadership we need today, for those who want to do well by doing good," adding that "it is a must-read, especially for leaders wanting to leave a legacy, happily!"
Sanjay Sarma, Professor of Mechanical Engineering at MIT, frames the core argument sharply: "to achieve sustainable profitability, businesses must pursue profitable sustainability." He adds that the book "offers a clear framework for building organizations that create enduring value amidst a time of fragile public confidence—economically, socially, and ethically."
There is no more hiding. The organisations that thrive in this transparent economy will be the ones that build purpose into their strategy today, not after the next crisis forces their hand. Read the book and join our masterclass to build your own purpose-to-profit roadmap. Lead differently. The window to get ahead of this shift is closing.
➡️ Get your copy of the book here: https://maxpurposemaxprofit.com/
Check out the masterclass here: https://maxpurposemaxprofit.com/keynote-masterclass.html
Amidst all the headlines about geopolitics, climate change, and rogue technology, another megatrend has been silently developing: the transparent economy.