Singapore Hotel Association

Singapore Hotel Association The Singapore Hotel Association (SHA) is the umbrella body for hotels in Singapore.

Its membership is made up of hotel entities which are represented by proprietors of hotels or appointed representatives. Activities of SHA revolve around the following main themes:

- Research and Representations
- Marketing and Promotions
- Manpower and Training
- Productivity and Service Excellence
- Safety and Security
- Community and Public Relations
- Publication

โ™ป๏ธ ๐‘ญ๐’“๐’๐’Ž ๐’๐’†๐’“๐’ ๐‘พ๐’‚๐’”๐’•๐’† ๐‘ฒ๐’๐’๐’˜๐’๐’†๐’…๐’ˆ๐’† ๐’•๐’ ๐‘จ๐’„๐’•๐’Š๐’๐’: ๐’๐’†๐’“๐’ ๐‘พ๐’‚๐’”๐’•๐’† ๐‘ด๐’‚๐’๐’‚๐’ˆ๐’†๐’“ ๐‘ช๐’๐’–๐’“๐’”๐’†On 13 & 14 August 2026, the Singapore Hotel Association...
21/08/2026

โ™ป๏ธ ๐‘ญ๐’“๐’๐’Ž ๐’๐’†๐’“๐’ ๐‘พ๐’‚๐’”๐’•๐’† ๐‘ฒ๐’๐’๐’˜๐’๐’†๐’…๐’ˆ๐’† ๐’•๐’ ๐‘จ๐’„๐’•๐’Š๐’๐’: ๐’๐’†๐’“๐’ ๐‘พ๐’‚๐’”๐’•๐’† ๐‘ด๐’‚๐’๐’‚๐’ˆ๐’†๐’“ ๐‘ช๐’๐’–๐’“๐’”๐’†

On 13 & 14 August 2026, the Singapore Hotel Association (SHA), in collaboration with the National Environment Agency (NEA) , conducted its first Zero Waste Manager Course for the hotel industry, facilitated by Dr Aji Divakar.

The two-day course brought together 22 participants from across Singaporeโ€™s hotel industry, providing a valuable platform for hoteliers to learn, exchange ideas and explore practical approaches to managing and reducing waste within their operations.
Participants gained a deeper understanding of zero waste and circular economy principles, the 3Rs, waste reduction and segregation, food waste management, data tracking, and ways to engage colleagues in building a stronger culture of waste reduction.

The response was highly encouraging. Among the 21 participants who completed the end-of-course evaluation, representing 18 hotels/organisations, the course achieved an average rating of 4.73 out of 5, with all respondents indicating that they were satisfied with the course and would recommend it to their colleagues.

Participants particularly valued the practical examples and the opportunity to learn from fellow hoteliers:
๐Ÿ’ฌ โ€œSharing sessions with other hoteliers.โ€
๐Ÿ’ฌ โ€œVery good content. Clear. Allow open talks & conversations while focusing on how to execute and building a collective awareness.โ€
๐Ÿ’ฌ โ€œThe most useful aspect was learning how to apply zero-waste and circular economy principles to actual hotel operations.โ€

More importantly, participants left ready to turn learning into action - from improving recycling and reducing food waste to reviewing waste segregation practices, engaging colleagues and developing waste reduction action plans.
One participant even shared plans to register more HODs for the next session in October to build a hotel-wide committee, dashboard and SMART action plan.

๐ŸŒฑ ๐‘€๐‘–๐‘ ๐‘ ๐‘’๐‘‘ ๐‘กโ„Ž๐‘’ ๐ด๐‘ข๐‘”๐‘ข๐‘ ๐‘ก ๐‘Ÿ๐‘ข๐‘›? ๐ฝ๐‘œ๐‘–๐‘› ๐‘ข๐‘  ๐‘“๐‘œ๐‘Ÿ ๐‘กโ„Ž๐‘’ ๐‘›๐‘’๐‘ฅ๐‘ก ๐‘๐‘’๐‘Ÿ๐‘œ ๐‘Š๐‘Ž๐‘ ๐‘ก๐‘’ ๐‘€๐‘Ž๐‘›๐‘Ž๐‘”๐‘’๐‘Ÿ ๐ถ๐‘œ๐‘ข๐‘Ÿ๐‘ ๐‘’ ๐‘œ๐‘› 28 & 29 ๐‘‚๐‘๐‘ก๐‘œ๐‘๐‘’๐‘Ÿ 2026.

๐‘ณ๐’๐’๐’Œ๐’Š๐’๐’ˆ ๐’‡๐’๐’“ ๐’‚ ๐’“๐’๐’๐’† ๐’Š๐’ ๐’•๐’‰๐’† ๐’†๐’™๐’„๐’Š๐’•๐’Š๐’๐’ˆ ๐’‰๐’๐’”๐’‘๐’Š๐’•๐’‚๐’๐’Š๐’•๐’š ๐’Š๐’๐’…๐’–๐’”๐’•๐’“๐’š?Join  St. Regis Singapore at their ๐‚๐š๐ซ๐ž๐ž๐ซ ๐…๐š๐ข๐ซ ๐จ๐ง ๐Ÿ๐Ÿ• & ๐Ÿ๐Ÿ– ๐€๐ฎ๐ ๐ฎ๐ฌ๐ญ...
14/08/2026

๐‘ณ๐’๐’๐’Œ๐’Š๐’๐’ˆ ๐’‡๐’๐’“ ๐’‚ ๐’“๐’๐’๐’† ๐’Š๐’ ๐’•๐’‰๐’† ๐’†๐’™๐’„๐’Š๐’•๐’Š๐’๐’ˆ ๐’‰๐’๐’”๐’‘๐’Š๐’•๐’‚๐’๐’Š๐’•๐’š ๐’Š๐’๐’…๐’–๐’”๐’•๐’“๐’š?

Join St. Regis Singapore at their ๐‚๐š๐ซ๐ž๐ž๐ซ ๐…๐š๐ข๐ซ ๐จ๐ง ๐Ÿ๐Ÿ• & ๐Ÿ๐Ÿ– ๐€๐ฎ๐ ๐ฎ๐ฌ๐ญ, ๐Ÿ๐Ÿ ๐€๐Œโ€“๐Ÿ“ ๐๐Œ to explore opportunities across Culinary, Rooms, F&B, Sales & Marketing, Finance, Engineering, IT and more.

Interested jobseekers are kindly requested to register via the form https://forms.cloud.microsoft/pages/responsepage.aspx?id=ZDMD0sPeHEqXcj9BynxLdY8Ggtmb2nRCliIPdizZCNlUREwxRkEyMDhRTTdOOE5CRFdBUE4wQzk3RCQlQCNjPTEkJUAjdD1n&route=shorturl by 16 Aug 2026, 5pm.

โณ ๐‘ฏ๐’๐’”๐’‘๐’Š๐’•๐’‚๐’๐’Š๐’•๐’š ๐‘ฌ๐’™๐’„๐’‰๐’‚๐’๐’ˆ๐’† ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐’Š๐’” ๐’‚๐’๐’Ž๐’๐’”๐’• ๐’‰๐’†๐’“๐’† โ€” ๐’‰๐’‚๐’—๐’† ๐’š๐’๐’– ๐’“๐’†๐’ˆ๐’Š๐’”๐’•๐’†๐’“๐’†๐’…?In just a few weeks, hotel owners, general managers, an...
14/08/2026

โณ ๐‘ฏ๐’๐’”๐’‘๐’Š๐’•๐’‚๐’๐’Š๐’•๐’š ๐‘ฌ๐’™๐’„๐’‰๐’‚๐’๐’ˆ๐’† ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐’Š๐’” ๐’‚๐’๐’Ž๐’๐’”๐’• ๐’‰๐’†๐’“๐’† โ€” ๐’‰๐’‚๐’—๐’† ๐’š๐’๐’– ๐’“๐’†๐’ˆ๐’Š๐’”๐’•๐’†๐’“๐’†๐’…?

In just a few weeks, hotel owners, general managers, and senior hospitality leaders will gather for Hospitality Exchange (HX) 2026: Hospitality the Next Bound โ€” organised by the Singapore Hotel Association, and jointly supported by the Singapore Tourism Board and Skills & Workforce Development Agency (SWDA).

๐Ÿ“… ๐——๐—ฎ๐˜๐—ฒ: ๐—ง๐—ต๐˜‚๐—ฟ๐˜€๐—ฑ๐—ฎ๐˜†, ๐Ÿฏ ๐—ฆ๐—ฒ๐—ฝ๐˜๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ
๐Ÿ“ ๐—ฉ๐—ฒ๐—ป๐˜‚๐—ฒ: ๐—ฃ๐—”๐—ฅ๐—ž๐—ฅ๐—ข๐—ฌ๐—”๐—Ÿ ๐—–๐—ข๐—Ÿ๐—Ÿ๐—˜๐—–๐—ง๐—œ๐—ข๐—ก ๐— ๐—ฎ๐—ฟ๐—ถ๐—ป๐—ฎ ๐—•๐—ฎ๐˜†, ๐—š๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ป ๐—•๐—ฎ๐—น๐—น๐—ฟ๐—ผ๐—ผ๐—บ, ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—น ๐Ÿญ
๐Ÿ•— ๐—ง๐—ถ๐—บ๐—ฒ: ๐Ÿด:๐Ÿฏ๐Ÿฌ ๐—”๐—  โ€“ ๐Ÿฑ:๐Ÿฏ๐Ÿฌ ๐—ฃ๐—  | ๐—–๐—ผ๐—ฐ๐—ธ๐˜๐—ฎ๐—ถ๐—น๐˜€ & ๐—ก๐—ฒ๐˜๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด: ๐Ÿฑ:๐Ÿฏ๐Ÿฌ ๐—ฃ๐—  โ€“ ๐Ÿณ:๐Ÿฌ๐Ÿฌ ๐—ฃ๐— 

๐—š๐˜‚๐—ฒ๐˜€๐˜ ๐—ผ๐—ณ ๐—›๐—ผ๐—ป๐—ผ๐˜‚๐—ฟ: ๐— ๐˜€ ๐—š๐—ฎ๐—ป ๐—ฆ๐—ถ๐—ผ๐˜„ ๐—›๐˜‚๐—ฎ๐—ป๐—ด, ๐— ๐—ถ๐—ป๐—ถ๐˜€๐˜๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ, ๐— ๐—ถ๐—ป๐—ถ๐˜€๐˜๐—ฟ๐˜† ๐—ผ๐—ณ ๐—ง๐—ฟ๐—ฎ๐—ฑ๐—ฒ & ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐—ฎ๐—ป๐—ฑ ๐— ๐—ถ๐—ป๐—ถ๐˜€๐˜๐—ฟ๐˜† ๐—ผ๐—ณ ๐—™๐—ผ๐—ฟ๐—ฒ๐—ถ๐—ด๐—ป ๐—”๐—ณ๐—ณ๐—ฎ๐—ถ๐—ฟ๐˜€

With 300 industry leaders expected, a full day of presentations, fireside chats, and panel discussions, plus the HX Marketplace showcasing the latest hospitality innovations โ€” this is where the conversations shaping our industry's future will happen.

๐ŸŽŸ๏ธ Spots are filling up fast. Don't miss your chance to connect, learn, and be part of the next big thing in hospitality.
๐Ÿ‘‰ Register now before it's too late: https://hx.sha.org.sg/

Hospitality the Next Bound

๐Ÿจ Registration is NOW OPEN for Hospitality Exchange 2026!The Singapore Hotel Association is proud to present the 3rd edi...
03/08/2026

๐Ÿจ Registration is NOW OPEN for Hospitality Exchange 2026!

The Singapore Hotel Association is proud to present the 3rd edition of Hospitality Exchange (HX), themed "Hospitality the Next Bound." Jointly supported by the Singapore Tourism Board and Skills & Workforce Development Agency (SWDA), this is a premier gathering for hotel leaders and hospitality decision-makers.

๐Ÿ“… Date: Thursday, 3 September 2026
๐Ÿ“ Venue: PARKROYAL COLLECTION Marina Bay, Garden Ballroom, Level 1
๐Ÿ•— Time: 8:30 AM โ€“ 5:30 PM | Cocktails & Networking: 5:30 PM โ€“ 7:00 PM

What to expect:
โœ… Insightful presentations, fireside chats & panel discussions
โœ… HX Marketplace showcasing the latest hospitality innovations and solutions
โœ… Some 300 hotel owners, GMs, and senior industry leaders under one roof
โœ… A full day of inspiring ideas, discovery, and unparalleled networking
Whether you're shaping next yearโ€™s business strategy or scouting the next big solution for your property, HX2026 is where the hospitality industry connects.

๐Ÿ‘‰ Register now: https://hx.sha.org.sg/

Hospitality the Next Bound

Keen to be part of the pre-opening team for a new hotel? ๐ƒ๐จ๐ฎ๐›๐ฅ๐ž๐“๐ซ๐ž๐ž ๐›๐ฒ ๐‡๐ข๐ฅ๐ญ๐จ๐ง ๐’๐ข๐ง๐ ๐š๐ฉ๐จ๐ซ๐ž ๐‘๐จ๐›๐ž๐ซ๐ญ๐ฌ๐จ๐ง ๐๐ฎ๐š๐ฒ ๐ฐ๐ข๐ฅ๐ฅ ๐›๐ž ๐ก๐จ๐ฅ๐๐ข๐ง๐  ๐š...
29/07/2026

Keen to be part of the pre-opening team for a new hotel?

๐ƒ๐จ๐ฎ๐›๐ฅ๐ž๐“๐ซ๐ž๐ž ๐›๐ฒ ๐‡๐ข๐ฅ๐ญ๐จ๐ง ๐’๐ข๐ง๐ ๐š๐ฉ๐จ๐ซ๐ž ๐‘๐จ๐›๐ž๐ซ๐ญ๐ฌ๐จ๐ง ๐๐ฎ๐š๐ฒ ๐ฐ๐ข๐ฅ๐ฅ ๐›๐ž ๐ก๐จ๐ฅ๐๐ข๐ง๐  ๐š ๐ซ๐ž๐œ๐ซ๐ฎ๐ข๐ญ๐ฆ๐ž๐ง๐ญ ๐ž๐ฑ๐ž๐ซ๐œ๐ข๐ฌ๐ž ๐ญ๐ก๐ข๐ฌ ๐’๐š๐ญ๐ฎ๐ซ๐๐š๐ฒ, ๐Ÿ ๐€๐ฎ๐  ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”, ๐Ÿ๐ŸŽ๐š๐ฆ ๐ญ๐จ ๐Ÿ“๐ฉ๐ฆ.

Do check out the EDM below for more details and remember to pre-register your visit by scanning the QR code in the EDM.

Interested in the exciting hospitality industry?Check out the job opportunities available at Raffles Hotel Singapore Rec...
20/07/2026

Interested in the exciting hospitality industry?

Check out the job opportunities available at Raffles Hotel Singapore Recruitment Day on 29 July 2026 to learn more about their available positions.

Check out the EDM for more details!

Swipe through to catch some of the highlights from HIM 2026! ๐Ÿ“ธA huge ๐‘ป๐‘ฏ๐‘จ๐‘ต๐‘ฒ ๐’€๐‘ถ๐‘ผ to everyone who joined us and made this y...
07/07/2026

Swipe through to catch some of the highlights from HIM 2026! ๐Ÿ“ธ

A huge ๐‘ป๐‘ฏ๐‘จ๐‘ต๐‘ฒ ๐’€๐‘ถ๐‘ผ to everyone who joined us and made this year's Hotel Innovation Marketplace (HIM) such a success! ๐Ÿ™Œ

It was fantastic to see such a strong turnout from our hotel industry partners and stakeholders, all coming together to discover new ideas, exchange insights and explore the latest innovations shaping the future of hospitality.

A big shout-out to our 15 exhibitors for showcasing exciting solutions in the following key areas:
๐Ÿ’ก ๐‘ซ๐’Š๐’ˆ๐’Š๐’•๐’‚๐’ ๐‘ช๐’‰๐’†๐’„๐’Œ-๐‘ฐ๐’/ ๐‘ถ๐’–๐’• ๐‘บ๐’๐’๐’–๐’•๐’Š๐’๐’
โš™๏ธ ๐‘ท๐’“๐’๐’„๐’†๐’”๐’” ๐™Š๐™›๐™›๐™ž๐™˜๐™š ๐‘จ๐’–๐’•๐’๐’Ž๐’‚๐’•๐’Š๐’๐’
๐Ÿ‘ฅ ๐‘ด๐’‚๐’๐’‘๐’๐’˜๐’†๐’“ ๐‘บ๐’„๐’‰๐’†๐’…๐’–๐’๐’Š๐’๐’ˆ ๐‘บ๐’š๐’”๐’•๐’†๐’Ž
๐Ÿค– ๐‘จ๐’ˆ๐’†๐’๐’•๐’Š๐’„ ๐‘จ๐‘ฐ

Thank you for sharing your expertise, demonstrating your technologies and sparking many meaningful conversations throughout the day!

We're also grateful to the Singapore Tourism Board for sharing the curated funding levers for HIM 2026 - available to support hotels on their transformation journey, and to Skills & Workforce Development Agency (SWDA) for highlighting workforce development support for the industry.

Most importantly, thank you to everyone who took the time to attend, connect, learn and collaborate. Your enthusiasm and support are what make events like these possible.

Here's to embracing innovation, strengthening partnerships and shaping the future of the hotel industry together! ๐Ÿจโœจ

A big thank you to everyone who joined us at the recent SHA-Aiello session on โ€œIntelligence by Design: Building a High-R...
12/06/2026

A big thank you to everyone who joined us at the recent SHA-Aiello session on โ€œIntelligence by Design: Building a High-ROI Digital Knowledge Core โ€“ From Concept to Ex*****on: Mastering the Elements of Effective Hotel AI.โ€

We were delighted to welcome close to 40 attendees who participated in an engaging and insightful seminar on how AI and digital knowledge systems are transforming the hospitality industry.

Our sincere appreciation to Aiello.AI for partnering with SHA to bring this timely and impactful session to the industry.

In addition, a special note of thanks to our speakers for their valuable sharing and perspectives which provided attendees with meaningful takeaways on implementing effective AI strategies within hotel operations.

We hope all attendees found the session informative, relevant, and beneficial to their digital transformation journey.

The 41st edition of the SHA Inter-Hotel Soccer Tournament concluded successfully on 4 June 2026 at SAFRA Choa Chu Kang.T...
11/06/2026

The 41st edition of the SHA Inter-Hotel Soccer Tournament concluded successfully on 4 June 2026 at SAFRA Choa Chu Kang.
This annual soccer tournament has been a long-standing tradition of promoting camaraderie amongst hotels.

Resorts World Sentosa has successfully retained the Champion Title this year from last year.

We also extend our congratulations to the following teams for their strong performances:
1st Runner-Up: Marina Bay Sands
2nd Runner-Up: Singapore Orchard
3rd Runner-Up: Pan Pacific Singapore

Special commendation goes to the Man-of-the-Match award recipients:
โ€ข Noorsalihin Bin Mohamed Noor, Resorts World Sentosa (Final match โ€“ 1st/2nd placing)
โ€ข Cho YeongSeok, Conrad Singapore Orchard (3rd/4th placing match)

This yearโ€™s tournament saw enthusiastic participation from 25 hotels with matches held from 11 May to 4 June 2026. SHA was pleased to sponsor the cash prizes for the top 3 teams, trophies and medals for the top 4 teams and the Man-of-the-Match (Final match).

We would also like to express our sincere appreciation to our supporting partner VOLT for their kind sponsorship of sports apparel prizes for the 2 Man-of-the-Match recipients and matchday essentials used throughout the tournament.

Our heartiest appreciation to all participating teams for their sportsmanship!

๐Ÿ๐ฌ๐ญ ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐”๐ฉ๐๐š๐ญ๐ž ๐š๐ง๐ ๐๐ž๐ญ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐  ๐’๐ž๐ฌ๐ฌ๐ข๐จ๐ง ๐Ÿ๐จ๐ซ ๐†๐ž๐ง๐ž๐ซ๐š๐ฅ ๐Œ๐š๐ง๐š๐ ๐ž๐ซ๐ฌ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”The 1st Industry Update and Networking Session for G...
12/05/2026

๐Ÿ๐ฌ๐ญ ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐”๐ฉ๐๐š๐ญ๐ž ๐š๐ง๐ ๐๐ž๐ญ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐  ๐’๐ž๐ฌ๐ฌ๐ข๐จ๐ง ๐Ÿ๐จ๐ซ ๐†๐ž๐ง๐ž๐ซ๐š๐ฅ ๐Œ๐š๐ง๐š๐ ๐ž๐ซ๐ฌ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”

The 1st Industry Update and Networking Session for General Managers 2026 took place on 23 April.

Held alongside ๐…๐จ๐จ๐ & ๐‡๐จ๐ญ๐ž๐ฅ ๐€๐ฌ๐ข๐š (๐…๐‡๐€) ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”, the session was hosted by ๐ˆ๐ง๐Ÿ๐จ๐ซ๐ฆ๐š ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ฌ to thank the industry for their support. ๐Ÿ‘

The programme of the day featured a curated tour of FutureFWD@FHA 2026, followed by a networking lunch.

Nearly 30 General Managers participated in the session, which also included a brief update by Ms Margaret Heng, Executive Director of SHA.

Address

9 Jurong Town Hall Road #02-05 Trade Association Hub
Singapore
609431

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 08:30 - 17:30

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