Chinese Baijiu Association - Singapore

With globalization, the Chinese baijiu has immigrated to Singapore and has settled down. As the awareness of this unique Chinese traditional liquor is on the rise, there are more people, outside of China, drinking the Chinese baijiu today. It is affectionately known as “the firewater” because of its characteristic water-like appearance but it packs a surprise punch due to its high alcoholic conten

ts. There is little knowledge of the brewing or fermentation techniques, the histories and cultures of the Chinese baijiu, Mr. Charles Oon, the founder of the Chinese Baijiu Association (Singapore) has predicted and foreseen that the various Chinese baijiu and its signatory brandings will flow to our shores. Charles Oon has been passionately involved in the marketing of the Moutai branding in Singapore, Malaysia and Cambodia. Amazingly in 2005 with a broken Achilles tendon on his right leg, he even limped all the way to Uruguay to market the Moutai branding; it took him almost two and half years to sell one container of Moutai. With his continuous efforts to market the Chinese baijiu to the sophisticated consumers in Singapore & its neighbouring countries, in May 2011 he turned his pioneering efforts into reality by successfully establishing the Chinese Baijiu Association (Singapore) or affectionately known as CBAS. For more enquiry or business opportunity kindly contact the following:

For purchasing or other enquiry, kindly drop us an email to the following person in charge:
[email protected]
June email: [email protected]

For other business opportunities or partnership, kindly contact the following:
[email protected]

For Above the Line and Below the Line marketing, kindly contact the following:
Zenn email: [email protected]