HSMAI Singapore

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HSMAI Singapore Hospitality Sales & Marketing Association International is a 90 year old, global non profit associat

HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry whilst operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. HSMAI Thailand Region holds educational, networking and conferences in Bangkok and across the country. Key Membership Benefits:

» A Competitive Edge: Weekly Insights from sales,

» Marketing Intelligence: Best practices and case studies from the industry's top marketers.

» Monthly Insights: Monthly Insights newsletter including insights from Sales, Marketing and Revenue experts in the region

» Discipline Specific Education: Exclusive access to extensive online Knowledge Centre resources & tools & certification programs

» Tools & Insights: Free members-only access to the HSMAI University webinar archives, for webinars older than 6 months

» Peer Network: Local, national and international contacts.

» Significant savings: Discounted pricing on all programs, events, and publications.

» Skills Based Seminars: Local seminars based on improving your personal skills

» Volunteering: There are many ways you can be involved in HSMAI, by serving on Advisory Boards, local Chapters, APAC Board of Directors and by contributing articles, case studies or interviews for publication.

05/10/2026

Are you ready, Phuket?

3 DAYS TO GO!

It’s happening this Wednesday! The Resort Marketing Conference brings together hoteliers, commercial leaders and industry experts for a day of fresh thinking, practical ideas and conversations focused on what’s next for resort marketing.

There’s still time to join us.

📍 M Social Hotel Phuket
📅 Wednesday, 7 October 2026
⏰ 10:30am–6:30pm | Networking drinks 6:30–7:30pm
Presented by HSMAI Asia Pacific and Phuket Hotels Association

👉 Register now:
https://asia.hsmai.org/resort-marketing-conf/2026-register/

02/10/2026

Ready for a day of fresh ideas, new connections and resort marketing inspiration?

Join hoteliers and industry leaders in Phuket next week for a full day of practical insights, great conversations and opportunities to connect.

📅 7 October 2026
📍 M Social Hotel Phuket
Presented by HSMAI Asia Pacific and Phuket Hotels Association

👉 There’s still time to join us — register now: ⁠https://asia.hsmai.org/resort-marketing-conf/2026-register/

01/10/2026

Where will your resort’s next wave of profitable demand come from?

That’s the question at the heart of our opening hero panel, The Resort Marketing Reset.

Senior hotel leaders will explore the changing demand landscape—from evolving source markets and traveller behaviours to high-value segments, seasonality and where Phuket and Southeast Asia’s next opportunities for profitable growth could come from.

And that’s just the start of a full day dedicated to the future of resort marketing and commercial performance.

Explore the agenda:
https://asia.hsmai.org/resort-marketing-conf/2026-agenda/

Registration includes a buffet lunch, afternoon tea, and networking drinks & canapés.
Regiter now: https://asia.hsmai.org/resort-marketing-conf/2026-register/

📍 M Social Hotel Phuket
📅 7 October 2026
⏰ 10:30am–6:30pm | Networking drinks 6:30–7:30pm

30/09/2026

Are you making the most of every guest touchpoint?

The guest journey doesn’t start at check-in—and it doesn’t end at check-out.

Join Passarin Kanjanatep from Canary Technologies, as she explores how leading resorts are using AI to personalise the guest experience, uncover new revenue opportunities and strengthen guest loyalty before, during and after every stay.

📍 HSMAI APAC Resort Marketing Conference 2026
Presented by HSMAI Asia Pacific and the Phuket Hotels Association
📅 7 October 2026 | Phuket

👉 Register now: https://asia.hsmai.org/resort-marketing-conf/2026-register/

30/09/2026

What if your hotel could actually remember every guest—and turn that knowledge into revenue?

Hotels have more guest data than ever. The challenge is turning it into meaningful commercial action.

Join Elly Ji, Senior Director of Sales – APAC at TrustYou, as she explores how AI can bring together guest sentiment, behaviour, preferences and past interactions to create a true 360° guest view.

Discover how better use of the data you already have can power more relevant campaigns, smarter upselling, stronger loyalty and ultimately, more direct and repeat revenue.

📍 HSMAI APAC Resort Marketing Conference 2026
Presented by HSMAI Asia Pacific and the Phuket Hotels Association
📅 7 October 2026 | Phuket

👉 Register now: ⁠https://asia.hsmai.org/resort-marketing-conf/2026-register/

30/09/2026

Where will Phuket’s next wave of travellers come from?

Asia’s travel map is shifting. Established source markets are evolving, new outbound travellers are emerging, and destinations across the region are competing harder for their share.

Join Dr. Jens Thraenhart, Founding Partner & CEO of Chameleon Strategies, as he explores the travel trends reshaping Asia—from Phuket’s traditional source markets to emerging opportunities such as Saudi Arabia—and what changing traveller preferences could mean for Phuket’s resorts.

📍 HSMAI APAC Resort Marketing Conference 2026
Presented by HSMAI Asia Pacific and the Phuket Hotels Association
📅 7 October 2026 | Phuket

👉 Register now: ⁠https://asia.hsmai.org/resort-marketing-conf/2026-register/

29/09/2026

Can your resort restaurant become a destination in its own right?

Today’s guests don’t need to stay at your resort to experience your dining. The opportunity lies in getting discovered by the right audience.

Join this expert panel as they explore how digital marketing, local search, social storytelling, influencers and strategic campaigns are helping resorts attract new diners and drive incremental F&B revenue.

📍 HSMAI APAC Resort Marketing Conference 2026
Presented by HSMAI Asia Pacific and the Phuket Hotels Association
📅 7 October 2026 | Phuket

Register here: https://asia.hsmai.org/resort-marketing-conf/2026-register/

29/09/2026

Are you preparing for the next generation of Chinese travellers—or the last one?

China’s travel landscape is changing at extraordinary speed. AI, digital platforms and evolving traveller behaviours are reshaping how guests discover, book and experience travel—not just in China, but across Asia Pacific.

Join Gary Bowerman, Asia Travel Markets Analyst at Phocuswright and Co-Founder & Host of The South East Asia Travel Show, as he explores the trends that every resort commercial leader should understand to remain competitive in one of the region’s most influential source markets.

📍 HSMAI APAC Resort Marketing Conference 2026
Presented by HSMAI Asia Pacific and the Phuket Hotels Association
📅 7 October 2026 | Phuket

👉 Register now: https://asia.hsmai.org/resort-marketing-conf/2026-register/

29/09/2026

Are your marketing dollars creating new demand—or simply getting credit for the last click?

Join Mark Shrives as he explores how resorts can look beyond traditional attribution to understand where guests really spend their time, which touchpoints influence bookings, and which investments generate truly incremental demand.

📍 M Social Hotel Phuket
📅 7 October 2026
Presented by HSMAI Asia Pacific and Phuket Hotels Association

Register now and join us in Phuket! https://asia.hsmai.org/resort-marketing-conf/2026-register/

29/09/2026

Is your pricing helping AI understand your hotel—or confusing it?

As AI increasingly influences how travellers discover, compare and book hotels, inconsistent pricing across channels can affect more than your revenue—it can shape how AI interprets your hotel’s value and visibility.

Join Michael Belanger, VP Commercial Strategy at GCP Hospitality as he explores why clean pricing, aligned distribution and connected systems are becoming essential in the age of AI.

📍 HSMAI APAC Resort Marketing Conference 2026
Presented by HSMAI Asia Pacific and the Phuket Hotels Association
📅 7 October 2026 | Phuket

👉 Register now: https://asia.hsmai.org/resort-marketing-conf/2026-register/

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Singapore

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 14:00

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