HSMAI Singapore

HSMAI Singapore Hospitality Sales & Marketing Association International is a 90 year old, global non profit associat

HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry whilst operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its membe

rs with customers. HSMAI Thailand Region holds educational, networking and conferences in Bangkok and across the country. Key Membership Benefits:

» A Competitive Edge: Weekly Insights from sales,

» Marketing Intelligence: Best practices and case studies from the industry's top marketers.

» Monthly Insights: Monthly Insights newsletter including insights from Sales, Marketing and Revenue experts in the region

» Discipline Specific Education: Exclusive access to extensive online Knowledge Centre resources & tools & certification programs

» Tools & Insights: Free members-only access to the HSMAI University webinar archives, for webinars older than 6 months

» Peer Network: Local, national and international contacts.

» Significant savings: Discounted pricing on all programs, events, and publications.

» Skills Based Seminars: Local seminars based on improving your personal skills

» Volunteering: There are many ways you can be involved in HSMAI, by serving on Advisory Boards, local Chapters, APAC Board of Directors and by contributing articles, case studies or interviews for publication.

Your guests have already moved to AI. The question is — has your hotel?From travel discovery and booking decisions to gu...
04/06/2026

Your guests have already moved to AI. The question is — has your hotel?

From travel discovery and booking decisions to guest expectations and personalisation, AI is rapidly reshaping the hospitality journey. Yet many hotel commercial teams are still operating with strategies built for a different era.

This article explores why Revenue, Marketing, Distribution, and Commercial leaders need to rethink visibility, personalisation, and commercial decision-making in an AI-first world.

👉 Read the article: https://asia.hsmai.org/2026/05/19/your-guests-moved-to-ai-has-your-hotel/

Direct booking is evolving — and AI is changing the rules faster than many hotels realise.In this new whitepaper from AV...
03/06/2026

Direct booking is evolving — and AI is changing the rules faster than many hotels realise.

In this new whitepaper from AVEN, discover how AI is reshaping guest acquisition, personalisation, booking behaviour, and direct channel strategy — and what commercial leaders need to do to stay competitive.

For Revenue, Marketing, Distribution, and Commercial teams, the opportunity is no longer just driving direct bookings, but creating smarter, more connected guest journeys.

👉 Read the whitepaper: https://asia.hsmai.org/2026/05/19/whitepaper-rewriting-the-rules-of-direct-booking-with-ai/

AI is generating more data than ever — but is it actually helping hotels make better commercial decisions?At the 2026 HS...
02/06/2026

AI is generating more data than ever — but is it actually helping hotels make better commercial decisions?

At the 2026 HSMAI APAC Commercial Strategy Conference, industry leaders explored how AI is reshaping demand intelligence, forecasting, pricing, and commercial decision-making across hospitality.

The discussion highlighted an important shift: success is no longer about having more data, but about turning the right insights into smarter action.

👉 Read the article: https://asia.hsmai.org/2026/05/18/making-sense-of-ai-in-demand-intelligence-and-pricing/

What are your guests really telling you — and are you listening beyond the scores?At the 2026 HSMAI APAC Commercial Stra...
01/06/2026

What are your guests really telling you — and are you listening beyond the scores?

At the 2026 HSMAI APAC Commercial Strategy Conference, industry leaders explored how guest behaviour, sentiment, and feedback are becoming some of the most valuable commercial intelligence available to hotels today.

From shifting booking patterns and value perceptions to changing guest expectations, the conversation highlighted why understanding guest behaviour is no longer just an operational concern — it’s a commercial strategy priority.

👉 Read the article: https://asia.hsmai.org/2026/05/16/what-guest-behaviour-is-actually-telling-you/

26/05/2026

🏆 Congratulations to Angela Lau, Winner of the 2026 HSMAI APAC Trailblazer Award! 🏆

Announced live at the 2026 HSMAI APAC Commercial Strategy Conference in Singapore, Angela was selected as this year’s winner after progressing through a competitive judging process by an expert panel before presenting her finalist pitch video to the CSC audience, where she was chosen by over 200 of her APAC commercial peers and industry leaders amongst the finalists.

Representing The Ascott Limited, Angela impressed the audience with a powerful presentation on transforming marketing into a measurable commercial growth engine through stronger alignment, data-driven strategy, and AI-powered marketing innovation.

Her presentation highlighted how one global framework can drive stronger commercial performance while still allowing flexibility for local market ex*****on — a topic that strongly resonated with hospitality leaders attending the Commercial Strategy Conference 2026.

Congratulations again to Angela on this well-deserved recognition and outstanding achievement! 👏👏

26/05/2026

🚀 Ready to Grow Your Career in Hotel Revenue Management?

Revenue Management is no longer just about pricing rooms — it’s about driving profitability, understanding market demand, optimizing strategy, and becoming a key commercial leader within hospitality.

The HSMAI Certificate in Revenue Management for Hospitality is designed to help hospitality professionals build practical, industry-relevant skills that can immediately support better business decisions and stronger hotel performance.

✔ 100% online & self-paced
✔ Learn from global hospitality revenue management best practices
✔ Ideal for hotel professionals looking to upskill or transition into RM
✔ Boost your commercial knowledge and career opportunities

Whether you work in reservations, sales, front office, marketing, or revenue management, this program will help you better understand the commercial side of hospitality and stand out in a competitive industry.

🎓 Learn more & enrol today: https://academy.hsmai.org/certificate-revenue-management-hospitality/

📩 Questions or inquiries? Email: [email protected]

Day 1 of the HSMAI Commercial Strategy Conference APAC 2026 has been incredible!A full day of insightful conversations, ...
14/05/2026

Day 1 of the HSMAI Commercial Strategy Conference APAC 2026 has been incredible!

A full day of insightful conversations, knowledge sharing, commercial strategy discussions, and reconnecting with hospitality leaders from across the region. Thank you to all our speakers, partners, and attendees for bringing such amazing energy today.

We’re looking forward to seeing everyone again tomorrow for the Masterclasses and Mini Roundtables as the conversations continue! 🚀

Strong discussions today in the Revenue & Distribution breakout sessions at the HSMAI Commercial Strategy Conference APA...
14/05/2026

Strong discussions today in the Revenue & Distribution breakout sessions at the HSMAI Commercial Strategy Conference APAC 2026.

Commercial leaders explored pricing, forecasting, distribution, and the changing dynamics shaping hotel revenue performance in today’s market. Great conversations and knowledge sharing all around!

Great energy today in the Commercial & Marketing breakout sessions at the HSMAI Commercial Strategy Conference APAC 2026...
14/05/2026

Great energy today in the Commercial & Marketing breakout sessions at the HSMAI Commercial Strategy Conference APAC 2026.

From loyalty and customer expectations to AI visibility and brand storytelling, the discussions have been practical, engaging, and full of valuable insights for commercial hoteliers.

The HSMAI Commercial Strategy Conference APAC 2026 has officially kicked off in Singapore — and what an incredible start...
14/05/2026

The HSMAI Commercial Strategy Conference APAC 2026 has officially kicked off in Singapore — and what an incredible start already!

From insightful discussions and fresh commercial perspectives to honest conversations around the future of hospitality, today’s sessions have been packed with energy, ideas, and meaningful connections.

Looking forward to even more learning, networking, and industry conversations as the conference continues.

Address

Singapore

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 14:00

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