09/06/2026
Why Digital Marketers Need Generative AI Skills Now More Than Ever ?
Artificial intelligence is no longer a future trendโit's transforming how marketing teams plan campaigns, create content, manage media, analyse customer behaviour, and work with vendors today.
As organisations increasingly adopt AI-powered tools, marketing professionals need practical skills that go beyond basic content generation. They need to understand how AI can support strategy development, campaign ex*****on, customer engagement, performance optimisation, and vendor management.
That's why the Applied Digital Marketing with Generative AI for Strategy, Content, Media and Vendor Management programme by Eduquest International Institute is highly relevant for today's marketing professionals.
๐ Course Details: https://www.eduquest.sg/courses/course/applied-digital-marketing-with-generative-ai-for-strategy,-content,-media-and-vendor-management
What You'll Learn
This hands-on programme equips participants with practical capabilities in:
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Integrated digital marketing strategy and campaign planning
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AI-powered content creation and prompt engineering
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Social media marketing and paid media strategy
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Search Engine Marketing (SEM) and SEO implementation
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Email marketing automation
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Customer behaviour and trend analysis
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Conversion Rate Optimisation (CRO)
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AI ethics and responsible AI use in marketing
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Marketing automation platforms such as HubSpot, Marketo and Salesforce
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Vendor evaluation, selection and performance management
Tools & Platforms You Will Explore
Google Analytics 4, Ahrefs, SEMRUSH, Jasper AI, Wix, WordPress (2025), Zoho, Hotjar, Looker Studio, ChatGPT-4+, Claude 3+, Gemini, Canva, DALL-E, Adobe Firefly, WATI, HubSpot
Why This Course Matters
Modern marketers are expected to do more with fewer resources. Generative AI can accelerate content production, improve campaign performance, automate repetitive tasks, and provide deeper customer insights. However, organisations also need professionals who can use these tools strategically and responsibly.
This programme bridges the gap between traditional digital marketing expertise and AI-enabled marketing ex*****on, helping participants stay competitive in a rapidly evolving landscape.
Who Should Attend?
Marketing Executives and Coordinators
Digital and Performance Marketers
Social Media Specialists
Content Marketing Professionals
CRM and Email Marketing Teams
Account and Client Service Executives
Small Business Owners and Entrepreneurs
As AI continues to reshape marketing, professionals who understand both marketing fundamentals and AI-driven workflows will be best positioned to lead future growth initiatives.
