Singapore Institute of Estate Agents - SIEA

Singapore Institute of Estate Agents - SIEA Singapore Institute of Estate Agents (SIEA), representing the estate agents & salespersons in SG.

The Singapore Institute of Estate Agents (SIEA) was formed to represent the Estate Agencies and Salespersons in Singapore. With the support from Council for Estate Agencies (CEA) and the major Estate Agencies, SIEA aims to be a cohesively strong voice for real estate agencies and salespersons and to advocate and further their common interests. Driven to promulgate and maintain the high standards o

f the real estate agency profession, SIEA ensures that the industry remains relevant and sustainable by promoting continuous learning, upgrading, ethical standards and professional development amongst its members.

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SIEA does not warrant, endorse, guarantee, or assume responsibility for any product or service advertised or offered by a third party through the website or any hyperlinked website or featured in any banner or other advertising, and we are and will not be a party to or in any way be responsible for monitoring any transaction between you and third-party providers of products or services. As with the acquisition of information and purchase of a product or service through any medium or in any environment, you should use your best judgement, exercise caution where appropriate, and if need be, seek independent legal advice.

Check out our September CPD Bundles! Looking to complete your CPD hours quickly and with ease? We’ve made it simple, str...
24/08/2026

Check out our September CPD Bundles!

Looking to complete your CPD hours quickly and with ease? We’ve made it simple, structured, and stress-free. Complete all 16 required hours and fulfil your CPD training requirements under the new framework with these curated bundles*

*NTUC members enjoy further discounts on UTAP-approved courses! T&Cs apply.



Sign up here: siea.org.sg/cpd-bundle-promotion

Just announced at NDR 2026: Higher income ceiling for BTO flats, ECs; more ballot chances for first-timers with kids
23/08/2026

Just announced at NDR 2026: Higher income ceiling for BTO flats, ECs; more ballot chances for first-timers with kids

To give potential flat buyers sufficient time to review their housing plans under the revised ceilings, the next Build-to-Order (BTO) exercise will be moved from October to November.

🏡 SIEA MLS only features UNIQUE LISTINGS!Say goodbye to duplicate property listings.With SIEA MLS’s one-property-one-lis...
21/08/2026

🏡 SIEA MLS only features UNIQUE LISTINGS!

Say goodbye to duplicate property listings.

With SIEA MLS’s one-property-one-listing policy, each property appears only once — giving users greater accuracy, transparency and a better property search experience.

For SIEA members, it also means a dedicated platform to showcase your listings clearly and effectively to potential clients.

Read more about our SIEA MLS today: https://www.siea.org.sg/mls/

SIEA MLS:🌐 www.sieamls.sg
Enquiries: 📧 [email protected]

KEO Networking Session | August 2026Another great KEO Networking Session in the books! 🤝It was a wonderful morning of ca...
20/08/2026

KEO Networking Session | August 2026

Another great KEO Networking Session in the books! 🤝

It was a wonderful morning of catching up with fellow KEOs, exchanging ideas and sharing perspectives on the ever-changing real estate landscape.

A special thank you to Winston Woon, Director / Managing Partner of Century 21 Pte. Ltd., for sharing his insights on “How to Run an Agency in the Current Landscape?” and sparking some meaningful conversations on the opportunities and challenges facing agency leaders today.

Of course, no networking session is complete without good conversations, good company, and some food and drinks along the way!

Thank you to all our KEOs who joined us and made the session such a lively and engaging one. We look forward to seeing everyone again at our next Networking Session in Nov! 💙

In today’s real estate landscape, exceptional customer experiences are built on more than just market knowledge. They ar...
19/08/2026

In today’s real estate landscape, exceptional customer experiences are built on more than just market knowledge. They are powered by data-driven insights and a deep understanding of the customer journey.

We’re excited to announce that Singapore Institute of Estate Agents and Ngee Ann Polytechnic - School of Design & Environment , are offering a SkillsFuture-funded course:

Customer Journey Management Through Real Estate Data Analytics and Insights
This dynamic 1-day course will help real estate professionals:

• Understand the fundamentals of Customer Experience Management (CEM)
• Identify key customer touchpoints throughout the real estate journey
• Analyse and interpret data from URA Master Plan, REALIS and SingStat
• Leverage property market insights to support client decision-making
• Enhance client engagement through a customer-centric and data-driven approach
• Transform data into actionable recommendations that add value to clients

📅 Date & Time: 15 September 2026, 9:00 AM – 6:00 PM
📍 Venue: SIEA Training room @ 47 Beach Road, #07-01, Kheng Chiu Building
🎯 8 CPD training hours under (Generic Competencies, subject to KEO approval

Whether you're a real estate salesperson, team leader, or property consultant, this course will equip you with practical skills to better understand customer needs, harness real estate data, and deliver more meaningful client experiences.

📌 Limited slots available. Register early to secure your place and stay ahead in an increasingly data-driven real estate industry!

Register here:
https://www.cet.np.edu.sg/stms_course/customer-journey-management-through-real-estate-data-analytics-and-insights

🏠 Put Your Listings to Work with SIEA MLSThe more listings on SIEA MLS, the more useful the platform becomes for everyon...
13/08/2026

🏠 Put Your Listings to Work with SIEA MLS

The more listings on SIEA MLS, the more useful the platform becomes for everyone.

If you’re already a subscriber, keep your listings fresh and up to date. Have a new property on hand? Add it to SIEA MLS and give potential clients another way to discover it.

Not on SIEA MLS yet? SIEA members can subscribe for $128 per annum and start posting their listings.

Start listing today and help us build a stronger property marketplace for SIEA members.

🌐 www.sieamls.sg
📧 [email protected]

The results are in! 🎉All participating agents have now been informed of their winnings at the SG Real Estate Agents Exce...
13/08/2026

The results are in! 🎉

All participating agents have now been informed of their winnings at the SG Real Estate Agents Excellence Awards 2026!

🏆 Awardees are invited to RSVP for the Awards Ceremony, taking place on Monday, 26 October 2026, at Marina Bay Sands.

The event will be graced by Ms Sun Xueling, Senior Minister of State for National Development and Transport.

We look forward to celebrating the outstanding achievements and contributions of our real estate professionals together!

SIEA would also like to extend our heartfelt appreciation to our generous Sponsors and Partners for their invaluable support in making the SG Real Estate Agents Excellence Awards 2026 possible ❤️

See you at the Awards Ceremony! 🥂

🇸🇬 Happy 61st National Day, Singapore!From all of us at SIEA, we wish everyone a joyful National Day as we celebrate the...
09/08/2026

🇸🇬 Happy 61st National Day, Singapore!

From all of us at SIEA, we wish everyone a joyful National Day as we celebrate the unity, resilience and spirit that bring us together. ❤️🤍

Please note that the SIEA office will be closed on Monday, 10 August 2026, in lieu of National Day. We will resume operations on Tuesday, 11 August 2026.

Majulah Singapura! 🇸🇬

📸 Highlights from the Singapore Estate Agents Conference 2026!A big thank you to everyone who joined us at this year's S...
30/07/2026

📸 Highlights from the Singapore Estate Agents Conference 2026!

A big thank you to everyone who joined us at this year's Singapore Estate Agents Conference 2026. It was an afternoon of valuable insights, meaningful discussions and networking as we explored this year's theme, "Building a Trusted, Tech-Enabled Real Estate Future."

We were honoured to welcome our Guest-of-Honour, Ms Sun Xueling, Senior Minister of State for National Development & Transport, who shared two important regulatory changes that will take effect from 1 January 2027. CEA will:

✔️ Move to a three-year licensing and registration cycle.
✔️ Introduce a new Currency Requirement, where property agents must either complete at least three property transactions during their three-year registration period or pass a Refresher Examination.

We were also pleased to have CEA Executive Director, Mr Chan Khar Liang, and Deputy Executive Director, Mr Chan Mun Kit, in attendance at the conference.

We hope the conference has equipped you with practical insights to navigate the evolving real estate landscape while continuing to uphold professionalism, trust and excellence.

Thank you once again to our speakers, sponsors and everyone who contributed to the success of the conference. We look forward to welcoming you at our next SIEA event!

📷 Swipe through to relive some of the memorable moments from the day!

Address

47 Beach Road, #07-01 Kheng Chiu Building
Singapore
189683

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+65 6702 1602

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