Mystery Shopping Professionals Association - Asia Pacific MSPA - AP

21/09/2026

MSPA AP 21st Annual Conference - Almaty, Kazakhstan.
DATE: 16-18 November 2026
SPEAKER: YUKIHIDE SHIBUYA - JAPAN
TOPIC: From EX to CX — and Beyond - Connecting Human Experience to Customer Behaviour and Business Value in The AI Era

In this session, Yuki will share what he's learned from 25 years of practice and 10 years of research, and discuss how Mystery Shopping can connect EX, CX, customer behaviour, and business value—and how our industry can move from fieldwork to strategic CX partnership.

13/09/2026

🚨 LAST CALL! 2 DAYS TO GO! 🚨
⏰ Summit Saver ends 15 September!

If you’ve been thinking about joining us in Almaty, Kazakhstan, this is your moment to register.

🌏 MSPA AP 21st Annual Conference
📅 16–18 November 2026
📍 Almaty, Kazakhstan
✨ THEME: Insight to Foresight: Becoming Experienced Intelligence Partners in a Hyper-Personalized World
Expect fresh ideas, powerful connections, practical insights and conversations that can shape the future of our industry.

🤝 Connect with industry leaders
💡 Discover new perspectives
🚀 Turn insights into action
🌍 Grow your global network

🔥 Don’t wait until it’s too late — secure your Summit Saver rate before 15 September!
Almaty is calling. Are you ready? 🇰🇿 REGISTER NOW https://lnkd.in/djWYtHnA

08/09/2026

🌟 OUR KEYNOTE SPEAKER IS BASTIEN BLANC!
CEO of Hashoo Group & Co-Founder of TroKadero Hospitality Global, Bastien Blanc joins us at the MSPA AP 21st Annual Conference in Almaty!

🎤 Keynote: Human Intelligence at the Apex
Bridging field operations and strategic foresight in modern luxury hospitality.

📍 Almaty, Kazakhstan
📅 16–18 November 2026
✨ Insight to Foresight.
🌏 Be part of the conversation. Be part of the future.

Register now and join ushttps://mspa-ap.org/files/MSPA%20AP%2020th%20Annual%20Conference%202025%20-%20Registration%20Form%202025.pdf

03/09/2026

The cycle every agency owner knows:

Win the client → get buried delivering → stop selling → downturn → consolidate → start again.

Guy Parsonage calls it "the agency curse." The fix is making sure your operations never fall too far behind your sales curve.

If you've ridden this loop more than once, this episode is for you.

MSPA Asia Pacific podcast, 8 September. 🎙️

Registration link https://forms.gle/yzsyRFyDtj7sKdR4A

03/09/2026

Quick test.

Same clients for years, same services? You're a legacy company.

Keeping those clients but constantly winning new ones, in new markets, with new offerings? You're evolving.

Guy Parsonage on why the word "transformation" scares people more than it should — "transformation just means change."

MSPA Asia Pacific podcast, out 8 September. 🎙️

To REGISTER https://forms.gle/oSZdxCr6Y7WNX8yA8

02/09/2026

Quick test.

Same clients for years, same services? You're a legacy company.

Keeping those clients but constantly winning new ones, in new markets, with new offerings? You're evolving.

Guy Parsonage on why the word "transformation" scares people more than it should: "Transformation just means change."

MSPA Asia Pacific podcast, out 8 September. 🎙️

01/09/2026

"HR buys training. Marketing buys insight."

That's the trap. Sell into one silo and you stay a supplier forever.

Guy Parsonage — ex-PwC Partner, now Global Head of Growth at HelpBnk — on how to get up the food chain and reach the buyer who can actually act on what you see.

This is the argument the whole episode is named after.

"From Supplier to Adviser" — full conversation out 8 September on the MSPA Asia Pacific podcast. 🎙️

01/09/2026

🚨 YOU ASKED, WE EXTENDED! 🎉

The August Summit Saver is now extended until 15 September 2026! 🔥

Join us at the MSPA AP 21st Annual Conference
📍 Almaty, Kazakhstan | 📅 16–18 Nov 2026

✨ Connect. Learn. Share. Grow.
🌏 Celebrate 20+ years of MSPA AP!

⏰ Register by 15 September and grab the Summit Saver!

👉 Register now & see you in Almaty!

25/08/2026

Join us at the MSPA AP 21st Annual Conference in Almaty, Kazakhstan | 16–18 November 2026.

🌟 Don’t miss the August Summit Saver!
Register by 31 August 2026 and take advantage of our special offer.
✨ Connect with industry leaders
✨ Gain fresh insights and inspiration
✨ Build valuable business relationships
✨ Experience Almaty with the MSPA AP community
⏰ August Summit Saver ends 31 August!
👉 Make 2026 the year you connect, learn & grow!
👉 Register now and secure your place in Almaty!! https://lnkd.in/gq2jhzxP


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18/08/2026

🏨 OUR OFFICIAL CONFERENCE HOTEL!

We’re excited to announce InterContinental Almaty as the Official Hotel for the MSPA AP 21st Annual Conference! 🇰🇿
📅 16–18 November 2026
📍 Almaty, Kazakhstan

Book your room at the InterContinental Almaty, with the special MSPA AP rate for conference delegates https://lnkd.in/gZejVmJm

Stay, connect & experience the conference all in one place!

See you in Almaty! ✨
MSPAAP

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