Advertising Standards Authority of Singapore

Advertising Standards Authority of Singapore ASAS was established in 1976 as a Council under the Consumers Association of Singapore (CASE) to promote ethical advertising in Singapore.

It is the self-regulatory body of the advertising industry.

ASAS received 379 pieces of feedback in 2025. Of these, seven concerned ads that involved the use of AI, compared with o...
23/03/2026

ASAS received 379 pieces of feedback in 2025. Of these, seven concerned ads that involved the use of AI, compared with one or two annually in preceding years.

As the use of AI in ad creation intensifies, ASAS calls on marketers and industry bodies to develop sector-appropriate ethical guidance to protect consumers and stakeholders.

Read more at:https://asas.org.sg/Portals/0/ASAS%20Media%20Release%20on%202025%20Feedback%20and%20AI%20%2820260323%29.pdf

The Monetary Authority of Singapore (MAS) and ASAS have developed an infographic guide for online content creators on pr...
25/09/2025

The Monetary Authority of Singapore (MAS) and ASAS have developed an infographic guide for online content creators on promoting financial information responsibly. It covers key considerations they need to make when creating content, such as when a licence from MAS may be required, the steps to take before promoting a particular financial product or service, and the disclosure of the compensation they receive.

Consumers who encounter questionable advertising claims about financial products or services can give their feedback to ASAS via https://asas.org.sg/Feedback/Online-Complaint.

09/09/2025
22/08/2025

Address

170 Ghim Moh Road #05-01 Ulu Pandan Community Building
Singapore
279621

Telephone

+6564611888

Website

Alerts

Be the first to know and let us send you an email when Advertising Standards Authority of Singapore posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Organization

Send a message to Advertising Standards Authority of Singapore:

Shortcuts

Share

Category